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#EXCLUSIVE: The One Club’s Kevin Swanepoel on why talent, not currency, should win awards
Kevin Swanepoel 22 Jan 2026



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Each day of Creative Week at 10am ET will also include a virtual daytime session of The One Club’s Morning Buzz, a lively programme with some of the best minds in the advertising and design industry discussing everything from diversity in the workplace, creative development, gender equality, future technologies and other topics that move the needle in the creative field.
In addition, a special one-day event of talks by dozens of top creatives from around the world is in development, with details to be announced soon.
Creative Week branding was developed by Beatriz Lozano, a multidisciplinary artist, designer, typographer, educator, and Young Guns 20 winner based in Brooklyn, while she was a design director at Sunday Afternoon.
Initial Creative Week 2023 sponsors include 72andSunny, FCB Global, Leo Burnett, Shutterstock, and Verizon.
Dates have been announced for its initial schedule of events.
For details and to register, please visit the Creative Week 2023 website. Additional programming and details will be available shortly.