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Marketing & Media#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems
Victoria Oyeboade 3 Jun 2026




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That's a good example to set, though her description of how she did it is quite "folksy", taking a bubble thing and connecting to the little line thing and "the right little spot", but there's no mention of any "thingamabob", "doodad", "gizmo" or "thingamajig".
But she fixed it - no wonder she's flushed with success.