Independent's content model underwhelms

18 Jun 2010

The Star, The Daily News, Cape Times, Pretoria News, Cape Argus and most other titles in the Independent News & Media (INM) stable literally took their tabloids online as an added-value proposition for subscribers. The result is an exact page-by-page replica of the print title that is both cumbersome and unwieldy to navigate or read. Experts describe the move as "outdated", "confused" and a "recipe for disaster".

Think premium. As in premium member, premium service or premium content. Chances are you're conjuring up images of luxury, ease, convenience or being a part of a special club where you're lavished with perks, extras and benefits. If you're a premium content subscriber with Independent News & Media's (INM) South African titles nothing could be further from the truth.

Continue reading the full story at www.thedailymaverick.co.za.

About Mandy de Waal

Editor, writer and researcher. *Editor of #TheFutureByDesign & The Africa Annual *Published in Africa's Greatest Entrepreneurs *Published in Rolling Stone Magazine, The Guardian (UK), Daily Maverick, Finweek, Mail & Guardian, City Press, Rapport, Moneyweb, Noseweek; Brainstorm Magazine; ITWeb, and MarkLives. *Before becoming a full time writer, de Waal founded brand agency Idea Engineers, and led the Cape Town office of Text 100.