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    Independent's content model underwhelms

    The Star, The Daily News, Cape Times, Pretoria News, Cape Argus and most other titles in the Independent News & Media (INM) stable literally took their tabloids online as an added-value proposition for subscribers. The result is an exact page-by-page replica of the print title that is both cumbersome and unwieldy to navigate or read. Experts describe the move as "outdated", "confused" and a "recipe for disaster".
    Mandy de WaalBy Mandy de Waal
    18 Jun 2010
    18 Jun 2010

    Think premium. As in premium member, premium service or premium content. Chances are you're conjuring up images of luxury, ease, convenience or being a part of a special club where you're lavished with perks, extras and benefits. If you're a premium content subscriber with Independent News & Media's (INM) South African titles nothing could be further from the truth.

    Continue reading the full story at www.thedailymaverick.co.za.

    Read more: Independent News & Media, Mandy de Waal, outdated, INM, tabloids
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    About Mandy de Waal

    Editor, writer and researcher. *Editor of #TheFutureByDesign & The Africa Annual *Published in Africa's Greatest Entrepreneurs *Published in Rolling Stone Magazine, The Guardian (UK), Daily Maverick, Finweek, Mail & Guardian, City Press, Rapport, Moneyweb, Noseweek; Brainstorm Magazine; ITWeb, and MarkLives. *Before becoming a full time writer, de Waal founded brand agency Idea Engineers, and led the Cape Town office of Text 100.
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