Darren-Jay Hart to edit new food blog

The blog is source for everything and anything foodie-related. It offers recipes and cooking tips to local and international food trends, giveaways and reviews of the latest and greatest products and restaurants.

Recipes, trends and more

"This is where you come for a rudimentary round-up of simple, quick recipes, fabulous food trends, time-saving tips and advice from the experts who inspire my culinary repertoire and the foodie tricks I have learnt along the way," says Hart.

This self-professed foodie started his career at Elle magazine before becoming editor of Essentials magazine five years ago. He has also starred on the hit reality TV show, Come Dine With Me South Africa.

"My cooking style is all about being able to marry taste with aesthetics. 'Keep it simple, sexy' is one of my food philosophies - sometimes I like to go all out and sometimes I'm more than happy to whisk up an omelette for dinner. Whether it's a reinvention of a classic or a bespoke creation, I think it's important to enjoy the process and to always cook with heart.

"I don't profess to be a culinary genius, but my love for food and entertaining started when I became the editor of Essentials magazine. Cooking can be a chore but, through the practical and simple solutions and recipes featured in the magazine, I learnt that your success in the kitchen really comes down to preparation."

Sponsorships

It is already attracting attention from sponsors Clover, Kenwood, Peppadew and Ocean Basket. All are thrilled and proud to be associated with a food blog of this calibre. Each sponsor represents the qualities of the blog. Clover - innovation, great tasting and quality products, Kenwood represents the style and versatility, Peppadew for the unique and delicious flavours and Ocean Basket represents the blog's freshness and best-in-class reliability.

For more, go to www.lovefoodblog.co.za.