SAARF RAMS fifth release out now

Results

• The latest 2011 Census data from StatsSA was used by IHS to update and release new mid-year 2013 population estimates. These new population figures have been incorporated from the November 2013 SAARF RAMS® release.

• The resultant population updates are different to the previous estimates for a number of demographics, changing population profiles.

• The new population update has set a new benchmark and therefore figures are not comparable prior to November 2013.

• Minority sub-populations previously excluded from the AMPS®/RAMS® universe are now included. This is the second RAMS® release with 100% coverage (previously 98.5%). The only significant change is in the Black sample outside Cape Town. As a result, the Western Cape coverage is not comparable with surveys before November 2013.

• The +/- percentages and thousands for the December 2013 audience figures may only be used in comparison with the November 2013 release.

Since the November 2013 release, under Metropolitan, the East Rand and West Rand codes are available on the data file.

Additional columns

In addition to the trended figures, the latest RAMS release also includes two additional columns:

a. After the % column (reflecting % of adults who listen to a particular station) is a +/- % column which indicates the possible range of this audience %, with a statistical certainty of 95%.b. After the '000 column (reflecting a station's audience in thousands) is a +/- '000 column which indicates the possible range of this audience figure, with a statistical certainty of 95%.

The PowerPoint presentation of 13 MB is available for download on the website, www.saarf.co.za.