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Digital Company news South Africa

Bookmarks winners showcase growth, vibrancy of SA online media

Agencies, publishers and individuals that excelled in South Africa's online media landscape were recognised at a glamorous awards ceremony for the Bookmarks held at Brio, Cape Town on 18 November.

A who's who of South Africa's online and media industries gathered to pay tribute to the country's online achievers at this slick event.

The Pixel winners in this year's Bookmarks were chosen from a field of more than 400 entries across 43 categories. They represent a mixture of household names and emerging talents in South Africa's digital landscape.

The Bookmarks awards is the country's platform for recognising excellence in the online space.

"This was the biggest Bookmarks to date - with more categories and entries than ever before. The judges were impressed with the excellent standard of the entries they received this year across all of the categories," says Nikki Cockcroft, chairperson of the Bookmarks awards and deputy-chair of the Digital Media and Marketing Association (DMMA), which organises the awards. "Gold Pixels were awarded in certain publishing categories - testimony to the growth of our industry as well as the rising quality of the work being produced."

The five gold winners in the publisher categories were:

  • Specialist Digital Publisher - Miningmx
  • Mixed-Media Project - Dstv Online's Big Brother Africa All Stars
  • Microsite - Mail & Guardian's Madiba Tribute Site
  • Use of Video/Audio: Cambrient - The Digital Edge
  • Both Worlds - ZANEWS

Winners in the publisher individuals and teams included:

  • Editorial Team: The Daily Maverick
  • Digital Advertising Sales team: Habari Media
  • Digital Editorial Individual: David McKay -

The winners in the agency categories were:

  • Best integrated campaign - Ogilvy Interactive for Goodbye Citi
  • Best paid search campaign - Clicks2Customers for EziBuy

The following individual agency awards were given:

  • Best Social Media Marketer - Scott Gray of Quirk
  • Best Paid Search Marketer - Michele Clark of Clicks2Customers
  • Best Display Marketer - Andre Britz - Quirk

The gold awards for best client and best agency were awarded to Pick 'n Pay and Clicks2Customers respectively. Yannick Pian of Red & Yellow was awarded Best Student for the Lucky Star Pilchards website.

The Greatest Individual Contribution to Digital Media & Marketing prize was awarded to Adrian Hewlett (Habari).

For more 2010 Bookmarks awards information, visit

The premier sponsors of the 2010 Bookmarks awards are the BBC, ADTECH and Facebook.

About the Bookmarks

The Bookmarks, hosted by the Digital Media and Marketing Association, is South Africa's premier digital awards showcase, recognising excellence in digital publishing, advertising and marketing.

Judged by local and international industry figureheads from both the digital publishing and advertising disciplines, the Bookmarks seeks to ensure that in these truly global disciplines, South African digital work is constantly developing and internationally competitive.

For more information on the Bookmarks please contact Theresa Vitale on 011 454 3534 or email her on az.oc.ammd@elativt.


Agency Winners
Best Website
BronzeClickthinkingDon't be a Passenger
Best e-Commerce Website
Best Campaign / Microsite
BronzeDraftfcb MeshNowologyHosted Services
BronzeStonewall+Hot New Spark
SilverOgilvy Interactive & HelloComputerGoodbye Citi
Best Mobile Site
BronzePrezence DigitalStandard Bank Student Loan Application
SilverTrigger IsobarNike Football Mxit Group
Best Display: Rich Media
BronzeAqua OnlineGautrain
SilverGloo Digital DesignNight Vision
SilverGloo Digital DesignCamera
Best Paid Search Campaign
Best Social Media Campaign
BronzeClickthinkingI am a Stormer
BronzeGloo Digital DesignLove Birds
Best Integrated Campaign
SilverOgilvy InteractiveGoodbye Citi
SilverTrigger IsobarNike Football Integrated Campaign
Best Online Video
BronzeBoth Worlds"Chicken to Change"
SilverClickthinkingVodacom Couch Call
Best Viral Campaign
SilverYuppiechefWoolies Lovebirds Ransom
Best of Agency Show
Ogilvy InteractiveGoodbye CitiBest Integrated
Clicks2CustomersEziBuyBest Paid Search Campaign

No awards were awarded in the following categories:

  • Best Mobile App
  • Best Email Marketing Campaign
  • Best Mobile Display
  • Best Organic Search Campaign
  • Best Display Standard Media
  • Best Media Plan

Publisher Winners
Website launch
Publishing site
Specialist Digital Publisher
Mixed-Media Project
Silver24.comNews24 Digital News Brand
GoldDstv OnlineBig Brother Africa All Stars
Mobile Publisher
Silver24.comNews24 Mobile
SilverMail & Guardian2010 microsite
GoldMail & GuardianMadiba Tribute Site
Use of Video/Audio (incl. podcasts)
GoldCambrientThe Digital Edge
GoldBoth WorldsZANEWS
Blog Award
BronzeFinMedia24Marc Ashton
SilverJaundiced Eye

Individual and Team Awards
Individual Agency Awards
Best Social Media Marketer
Scott GrayQuirk
Best Paid Search Marketer
Michele ClarkClicks2Customers
Best Display Marketer
Andre BritzQuirk
Best Student
Yannick PianRed & YellowWebsite for Lucky Star Pilchards

* No awards in other Individual categories

Individual and Team Publisher Awards
Editorial team
The Daily Maverick
Digital Advertising Sales team
Habari Media
Digital Editorial Individual
David McKay -
Best Agency & Best Client
Best Client
Pick 'n Pay
Best Agency

Greatest Individual Contribution to Digital Media & Marketing
Adrian Hewlett - Habari

IAB South Africa
The Interactive Advertising Bureau (IAB) South Africa is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital media and marketing industry within South Africa.
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