Bookmarks winners showcase growth, vibrancy of SA online media

A who's who of South Africa's online and media industries gathered to pay tribute to the country's online achievers at this slick event.

The Pixel winners in this year's Bookmarks were chosen from a field of more than 400 entries across 43 categories. They represent a mixture of household names and emerging talents in South Africa's digital landscape.

The Bookmarks awards is the country's platform for recognising excellence in the online space.

"This was the biggest Bookmarks to date - with more categories and entries than ever before. The judges were impressed with the excellent standard of the entries they received this year across all of the categories," says Nikki Cockcroft, chairperson of the Bookmarks awards and deputy-chair of the Digital Media and Marketing Association (DMMA), which organises the awards. "Gold Pixels were awarded in certain publishing categories - testimony to the growth of our industry as well as the rising quality of the work being produced."

The five gold winners in the publisher categories were:

• Specialist Digital Publisher - Miningmx
  
• Mixed-Media Project - Dstv Online's Big Brother Africa All Stars
  
• Microsite - Mail & Guardian's Madiba Tribute Site
  
• Use of Video/Audio: Cambrient - The Digital Edge
  
• Both Worlds - ZANEWS

Winners in the publisher individuals and teams included:

• Editorial Team: The Daily Maverick
  
• Digital Advertising Sales team: Habari Media
  
• Digital Editorial Individual: David McKay - Fin24.com

The winners in the agency categories were:

• Best integrated campaign - Ogilvy Interactive for Goodbye Citi
  
• Best paid search campaign - Clicks2Customers for EziBuy

The following individual agency awards were given:

• Best Social Media Marketer - Scott Gray of Quirk
  
• Best Paid Search Marketer - Michele Clark of Clicks2Customers
  
• Best Display Marketer - Andre Britz - Quirk

The gold awards for best client and best agency were awarded to Pick 'n Pay and Clicks2Customers respectively. Yannick Pian of Red & Yellow was awarded Best Student for the Lucky Star Pilchards website.

The Greatest Individual Contribution to Digital Media & Marketing prize was awarded to Adrian Hewlett (Habari).

For more 2010 Bookmarks awards information, visit www.thebookmarks.co.za.

The premier sponsors of the 2010 Bookmarks awards are the BBC, ADTECH and Facebook.

About the Bookmarks

The Bookmarks, hosted by the Digital Media and Marketing Association, is South Africa's premier digital awards showcase, recognising excellence in digital publishing, advertising and marketing.

Judged by local and international industry figureheads from both the digital publishing and advertising disciplines, the Bookmarks seeks to ensure that in these truly global disciplines, South African digital work is constantly developing and internationally competitive.

For more information on the Bookmarks please contact Theresa Vitale on 011 454 3534 or email her on az.oc.ammd@elativt.

* No awards in other Individual categories