
Top stories




Marketing & MediaCycle for Change campaign sets a high standard for purpose-led brand investment
MANGO-OMC 2 days


Marketing & MediaRegister for the CMO Summit, free tickets available to Biz readers
Bizcommunity.com 27 Aug 2025
More news

















A little obvious. I like it, I think it's good, I think these tools are incredibly helpful. What I want to address is this idea that these AI tools are going to replace people.
I follow some creative folks on various platforms. They shift their focus a lot (as do many of us), so sometimes they're posting photographs, sometimes they're posting sketches, it varies. It's not earth-shattering stuff, but I think that any kind of creative expression, whatever form it takes, is healthy.
However, as of late, these same people have become incredibly proficient in technique. What used to be scribbles have become exceptionally wrought pieces. I was suspicious, so after chatting to one of these 'artists' I got an admission of guilt, they'd used AI.
Shock and horror.
There are so many implications here.
Anyway, the point I'm trying to make is that this is a bit of an evolution in search I suppose, but this is not the milestone that will revolutionise civilisation as we know it. I know that nobody has really made that claim, but just in case you were thinking it, stop that immediately. You're being silly.
Finally, if you are using AI tools to generate art (whether it be image or writing), please credit the tool you're using. You're not Van Gogh, you're just someone with an internet connection and a dream. Go down to PNA, get yourself some paint and a few brushes, and do it for real. The world desperately needs more meaningful contributions to culture, so go for it.