Craig has spent his entire adult life in the technology and marketing industry, exploring both the development and the content creation aspects of it. He started his career as a developer, writing software to integrate cell phones with GPS systems thus building one of South Africa's first vehicle tracking systems.

With his exposure to the internet, he became increasingly fascinated by the social media movement. He was offered a position as a writer at a small social media company and found his passion for both writing and community building growing exponentially.

Through the years, he has developed a strong interest in the psychology and sociology around social media, as well as exploring the depths of user experience and web development. He has worked on brands like Standard Bank, Nedbank, General Motors, Nestle, and Caxton (to name a few). Craig is currently a digital strategist at Boondoggle South Africa.