New Generation Social & Digital Media Awards announces finalists

“Overall, it’s encouraging to see how entries have improved and increased year-on-year. South African agencies, corporates and students are producing some groundbreaking work and this is an affirmation that the industry is maturing,” comments New Gen’s founder, Stephen Paxton. “With a record number of entries received this year, I would like to thank each one of you for entering the awards and for going that extra mile in showcasing some truly exceptional work.”

Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content, greater reach, and the engagement and results achieved with lower budgets have been phenomenal, he said.

“Seeing this year’s entries has installed faith back in me during these difficult times, knowing that South Africans, no matter what challenges we’re faced with, ‘maak ‘n plan’.”

Winners will be announced at this year’s virtual awards ceremony, which will be streamed live on Wednesday, 23 September at 7pm. You can watch the full 90-minute ceremony on the following platforms: Justpalm.tv, Media Update, MarkLives and on New Gen’s social media.