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Digital News South Africa

News Marketing & Media Digital

All the New Generation Awards 2024 finalists

The finalists for the 2024 New Generation Awards have been announced.
Image supplied.
Image supplied.

This is the 12th edition of the awards that recognise social and digital media in South Africa.

Stephen Paxton, founder of the awards, remarks on the exceptional quality of this year's submissions.

He highlights the innovative and engaging work displayed by many new agencies and corporates, that represent some of South Africa’s best-loved brands.

The analysis of numerous submissions indicates an increasing prevalence of influencer marketing, technical innovation, and strategic employment of content marketing.

The pivotal role of virality in numerous campaigns is notable, particularly in the success of low-budget executions.

Additionally, a growing number of brands are venturing into the realm of podcasting.

The 2024 awards gala ceremony will be hosted at NH Sandton, (Previously the Hilton Hotel) on Thursday, 26 September.

For more info about this year's awards ceremony visit here.

Finalists 2024

Corporate Awards

Best Revenue Generating Marketing Campaign or Event
Company Agency Campaign Name
BeiersdorfRainmaker MediaNew Product Launch Nivea Radiant & Beauty
Bidvest McCarthyCBR Marketing SolutionsGet your New Car from Bidvest McCarthy
CarspaFlow CommunicationsCarspa AI CRM
Castle LagerRetroviralThe GranBoks
DromexThe 13th Floor & Meta MediaDromex Work Footwear
DStv SAHelmDStv Intelligent Sales Assistant
EucerinDENTSU CREATIVE South AfricaEucerin Face - Thiamidol
Glenryck Six Gun GrillThe 13th FloorGlenryck Six Gun Grill Pilchards
Heineken BeveragesFuturetech and Dentsu Red StarHeineken Truecommerce Always-On
Prima InteractivePenquinXbox - Unwrap Adventures
Reach for a DreamSauce Advertising Step into my Slippers
Sanofi Futuretech and PHDTelfast Suspension Geo-Locate & Footfall
ShowmaxShowmax relaunch
TelkomLevergyStand Tall
VodacomVMLUnlock Your Summer
WoolworthsFlume Digital Marketing & PRWoolworths Easter 2024

Best Social Media Reach from an Event / Activation
Jacaranda FMBIG Freeze
McDonald’sIdeahiveGoliath Gaming x McDonald’s Best Player
MPA AllianceFlow CommunicationsMPA Day 2023
MultiChoice Group‘I Blew It’ skits
Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
ReebokThe BreadReebok Back Like We Never Left
SpotifyVMLSpotify Greasy Tunes
Unilever SAFreshAFAXE Fresh Neighbours - Road to Hey Neighbour
Wimpy Sauce AdvertisingCoalition Cups
Women Presidents OrganisationFlow CommunicationsWPO #2024EEF campaign

Best Online Competition
Gelata RomaThe MediaShopValentines Day Campaign
HeinekenRookdigital & Dentsu RedstarHeineken 0.0 When you drink never drive
Jacaranda FMBIG Freeze
Jacaranda FM#WomenpreneurHerPerfectPitch
Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAY
TinkiesHelloSquareFlavour Our Feed
Unilever SAFreshAFRobertsons 100 Big Brother Mzansi Amplification
Unilever SAFreshAFAromat – SKF (Head Kota) Campaign
WimpyBoom GroupThe Most Welcoming Digital Banners

Most Innovative App Developed by a Corporate
1st for Women1st for Women App
NetstarEntelectMyNetstar 2.0

Best Use of Technical Innovation
CapitecHelmMoneyUp Chat by Capitec
CarspaFlow CommunicationsCarspa AI CRM
Chas Everitt LuxuryStratitudeWebsite
JaecooClockworkHow we hijacked cars on YouTube
KFC South AfricaVicinity MediaHack the streets with vicinity’s interactive map
KFC South AfricaKFC Block Booked
Nedbank The Brave GroupNedbank NAR Africa Month Campaign
Nedbank The Brave GroupNedbank Indalo Fund
SanofiFuturetech and PHDTelfast Suspension Geo-Locate & Footfall
South African BreweriesFuturetech and Dentsu SAB Beerdle
WindhoekHeed with Denstu RedStara-heed-of-the-curve

Best Low Budget
Aware.orgClockworkDrunk Drivers Stay For Free
CubbiCBR Marketing SolutionsCubbi - Sell my Car
dss+Correlate DigitalHow dss+ mined the African Mining Indaba 2024
HeinekenRAPT CreativeSOL-ffirmations
Jacaranda FMBIG Freeze
KFC South AfricaKFC CRM & Email Journeys
MINI SAThe Digital Plug and WavemakerMini 21ST Birthday Celebration
Nando’sVMLHail Yeah Insurance
NedbankLevergyThe Art of Wine
Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
Reach for a DreamSauce AdvertisingStep into my Slippers
Seiko South AfricaCorrelate Digital Seiko - Black Friday 2023
SA RugbyDialogue#bokfriday
SuperdryFlume Digital Marketing & PRBetter Choices, Better Future, Choose Superdry
TinkiesHelloSquareFlavour Our Feed
Unilever SAOliver MarketingDove Men+Care Rugby World Cup
VodacomVML & R-SquaredCarbon Foodprint
ZambukOfflimit CommunicationsZambuk Take Me Home Limited Tin Edition

Mobile Marketing Excellence
DStv SAHelmDStv Intelligent Sales Assistant
HeinekenRookdigital & Dentsu RedstarHeineken 0.0 When you drink never drive
KFC South AfricaVicinity MediaHack the streets with vicinity’s interactive map
KFC South AfricaKFC CRM & Email Journeys
Nedbank The MediaShopNedbank Money App
NiveaFuturetech and CARATNivea Face PR Luminous
South African BreweriesFuturetech and Dentsu SAB Beerdle
TinkiesHelloSquareFlavour Our Feed
VodacomVML30th Birthday
VodacomVMLVodacom Summer
WindhoekHeed with Denstu RedStara-heed-of-the-curve
WindhoekRookdigital & Dentsu RedstarWindhoek 100% REAL

Blogging Excellence
Nancy GeenenFlow CommunicationsNancy Geenen: Inclusive Leadership
Sanlam RealityMachine a Publicis Groupe CompanyContent at the speed of culture

Most Innovative Use of Social and Digital Media
Aware.orgClockworkDrunk Drivers Stay For Free
CapitecHelmMoneyUp Chat by Capitec
CapitecHelmSlam the Scam (On MoneyUp Chat by Capitec)
GoSolrCorrelate DigitalGoSolr Digital Launch
DStv SAHelmDStv Intelligent Sales Assistant
Jacaranda FMBIG Freeze
JAECOOClockworkHow we hijacked cars on YouTube
Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAY
MTNLucky HustleMTN Upgrade
MTNLucky HustleMTN CBU Newlines
Nando’sVMLHail Yeah Insurance
NedbankThe MediaShopNedbank MiGoals
Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
SanofiFuturetech, PHD, OgilvyHealthy Happy Children
South African BreweriesFuturetech and Dentsu SAB Beerdle

Most Innovative Gamification Campaign
BMW SARookdigital & WAVEMAKERBMW i7 & i8 Launch
CapitecHelmMoneyUp Chat by Capitec
HeinekenRookdigital & Dentsu RedstarHeineken 0.0 When you drink never drive
HeinekenRookdigital & Dentsu RedstarHeineken Silver (Spotify API Integration)
Heineken BeveragesLePub a Publicis Groupe CompanyKlipdrift. Go For Gold
KFC South AfricaKFC Block Booked
KFC South AfricaKFC CRM & Email Journeys
Prima InteractivePenquinXbox Unwrap Adventures
RCL FoodsHoorah GroupWild Space The First Outpost
South African BreweriesFuturetech and DentsuSAB Beerdle
SpotifyMettlestatePowered by Music – Spotify x Mettlestate
Unilever SAOliver MarketingLifebuoy - H for Handwashing
WimpyBoom GroupThe Most Welcoming Digital Banners
WoolworthsW.CreativeThis Apple Can Save the World. Farming for the Future

Best Community Engagement Award
CapitecHelmMoneyUp Chat by Capitec
East Coast RadioAfrican Story Magic with Gcina Mhlophe
HeinekenRAPT CreativeSOL-ffirmations
Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAY
Nando’sVMLVoice of The People
Nexia SAB&TPragmatically Fearless
RocomamasSpecial Effects Media South AfricaRocomamas Engagement
Siqalo FoodsThe Hardy Boys#RamaRemix
South African BreweriesFuturetech and DentsuSAB Beerdle
SA RugbyDialogue#bokfriday
SpotifyVMLSpotify Greasy Tunes

Excellence In Content Marketing
COTY RIMMELZenith The ROI Agency and Machine_LASTING FINISH 35HR FOUNDATION LAUNCH
Good Work FoundationFlow CommunicationsRural Education Revolution campaign
Hill’s Pet NutritionKilmer & Cruise and Techsys DigitalHill’s Pawpedia
Nando’sVMLHow Nando’s tacticals are the benchmark of digital writing
NedbankLevergy#Run4Avos
NIVEADENTSU CREATIVE South AfricaNIVEA Clear Up
OPPOPR Powerhouse, Black Powder & Good Vibes LifestyleOPPO Find N2 Launch
SanofiHoorah GroupEssentiale #NoFilter
ShowmaxShowmax relaunch
SA RugbyDialogue#bokfriday
TelkomLevergyStand Tall
TinkiesHelloSquareTinkies – Made With You
TinkiesHelloSquareFlavour Our Feed
VodacomVML & R-SquaredCarbon Foodprint
VodacomNew MediaVodacom now! blog
WimpyBoomThe Most Welcoming Digital Banners
Women Presidents OrganizationFlow CommunicationsWPO Good to Great campaign
Woolworths W.CreativeThis Apple Can Save the World. Farming for the Future

Best Online PR Campaign
Aware.orgClockworkDrunk Drivers Stay For Free
Castle LagerRetroviralThe GranBoks
Coca-Cola SAEssenceMediacomCoca-Cola Creations - Wozzaah
Jacaranda FM#WomenpreneurHerPerfectPitch
MPA AllianceFlow Communications and Olivia Jones CommunicationsMPA Day 2023
NedbankLevergy#Run4Avos
NedbankLevergyThe Art of Wine
NedbankThe Brave GroupNedbank Indalo Fund
Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
OPPOPR Powerhouse, Black Powder & Good Vibes LifestyleOPPO Find N2 Launch
ShowmaxShowmax relaunch
SA RugbyDialogue#bokfriday
TelkomLevergyStand Tall
Women Presidents OrganizationFlow CommunicationsWPO Good to Great campaign

Best Integrated Marketing Campaign
1st for WomenCan't take my fearless
BeiersdorfRainmaker MediaNew product Launch Nivea Radiant & Beauty
Coca-Cola SAEssenceMediacomCoca-Cola Creations - Wozzaah
DromexThe 13th Floor & Meta MediaDromex Work Footwear
Heineken BeveragesLePub a Publicis Groupe CompanyExtreme. Move Mzansi
Jacaranda FM#WomenpreneurHerPerfectPitch
Mr PriceThe Oakridge Edit- Ladies
OPPOPR Powerhouse, Black Powder & Good Vibes LifestyleOPPO Find N2 Launch
Prima InteractivePenquinXbox Unwrap Adventures
ReebokThe BreadReebok Back Like We Never Left
SanofiFuturetech, PHD, OgilvyHealthy Happy Children
Suzuki Auto South AfricaPenquin and Spitfire InboundSuzuki Jimny - #BornForMore
TelkomLevergyStand Tall
Unilever SAOliver MarketingDove Men+Care Care Conversations
VodacomVMLVodacom Summer
WoolworthsW.CreativeWRewards ‘I Just Can’t Get Enough’
WoolworthsW.CreativeThis Apple Can Save the World. Farming for the Future

Most Viral Campaign
Aware.orgClockworkDrunk Drivers Stay For Free
Glenryck Six Gun Grill The 13th FloorGlenryck Six Gun Grill Pilchards
MPA AllianceFlow Communications and Olivia Jones CommunicationsMPA Day 2023
MultiChoice Group‘I Blew It’ skits
NedbankLevergy#Run4Avos
NedbankThe Brave GroupNedbank Indalo Fund
Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
P&GEssenceMediacom#AlwaysGotYouNoMatterWhat
SpotifyMettlestatePowered by Music – Spotify x Mettlestate
TelkomLevergyStand Tall
Unilever SAFreshAFAXE Fresh Neighbours - Road to Hey Neighbour
WimpySauce AdvertisingCoalition Cups
WoolworthsW.CreativeWRewards ‘I Just Can’t Get Enough’

Best Use of Social Media to Research and Evaluate
dss+Correlate DigitalDigitally Demystifying the Middle East
MultiChoice GroupDStv presents ‘What’s Next?’
P&GEssenceMediacomOral B – Power Up your Smile
ShowmaxShowmax Premier League Research

Best Influencer Marketing Campaign
MultiChoice Group‘I Blew It’ skits
MultiChoice GroupDStv Stream – R19.95 with Love (RWC)
NedbankLevergy#Run4Avos
Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
TelkomLevergyStand Tall
TinkiesHelloSquareTinkies – Made With You
TinkiesHelloSquareFlavour Our Feed
Unilever SAOliver MarketingDove Men+Care Care Conversations
Unilever SAOliver MarketingDove Men+Care Rugby World Cup
VodacomVML & R-SquaredCarbon Foodprint
WoolworthsW.CreativeWRewards ‘I Just Can’t Get Enough’

Best Use of AI in Marketing Campaign Award – Sponsored by Helm
ColgateFuturetech and WavemakerColgate Optic White
NedbankLevergyThe Art of Wine
NedbankThe Brave GroupNedbank NAR Africa Month Campaign
Nedbank The Brave GroupNedbank Indalo Fund
WoolworthsW. CreativeThis Is How We Do It

Best Email Marketing Campaign by a Corporate
American Tower Corporation (Africa)Flow CommunicationsIMPACT Campaign
KFC South AfricaKFC Block Booked
KFC South AfricaKFC CRM & Email Journeys
Nelson Mandela UniversityStratitudeStudy at MandelaUni
Telesure Investment HoldingsArc SA a Publicis Groupe Company1st for Women Spreading Safety

Best CRM Strategy Campaign by a Corporate
CarspaFlow CommunicationsCarspa AI CRM
Henley Business School South AfricaSpitfire InboundMaking an impact with CRM
KFC South AfricaKFC Block Booked
KFC South AfricaKFC CRM & Email Journeys

Agency Awards

Best Augmented Reality Marketing Campaign by an Agency
Agency Company Campaign Name
Hyphen CreativesRainbow Simply Chicken ChickeesChickees Augmented Reality Shopper Experience

Best Use of Technical Innovation by an Agency
Carbon1 and Publicis MediaStimorolFlavour the Moment
Hearts & Science FZ LLCKFC South AfricaUncle Waffles Burger
HelmCapitecMoneyUp Chat by Capitec
iProspectCastle LagerRugby World Cup Match Builder
Machine a Publicis Groupe CompanyRimmelBeauty in Real Time
Oliver MarketingUnilever SALifebuoy H for Handwashing
RAPT CreativeThe Real NetworkThe Real Network Launch
Rookdigital & Dentsu RedstarHeinekenHeineken Silver (Spotify API Integration)
Rookdigital & MindshareFord South AfricaFord Football Campaigns
Rookdigital & VMLNando'sNando’s Winter & Summer Meals
Rookdigital & WAVEMAKERBMW SABMW i7 & i8 Launch
Rookdigital and Dentsu RedstarCruzCruz Vodka Gifting
The Brave GroupNedbank Nedbank NAR Africa Month Campaign
The Brave GroupNedbank Nedbank Indalo Fund
The MediaShopWimpyWimpy Burger and Milkshake Promo 1
Sauce AdvertisingYextThe Yext Level
Zenith The ROI Agency and Machine_Coty RimmelLasting Finish 35hr foundation launch

Most Innovative App Developed by an Agency
Hoorah GroupRCL FoodsWild Space The First Outpost
Publicis Commerce & Digitas LiquoriceRetail CloudRetail Cloud
SME South AfricaSME Advice

Most Viral Campaign by an Agency
ClockworkAware.orgDrunk Drivers Stay For Free
ClockworkXboxSea of Thieves – (re)discover a forgotten treasure
DENTSU CREATIVE South AfricaEucerinEucerin Face - Thiamidol
DENTSU CREATIVE South AfricaNiveaFor Your Shade of Beautiful
DENTSU CREATIVE South AfricaNiveaNivea Clear Up
DialogueSA Rugby#bokfriday
EssenceMediacomP&G#AlwaysGotYouNoMatterWhat
Flow CommunicationsNelson Mandela Foundation21st Nelson Mandela Annual Lecture (2023)
Flow Communications and Olivia Jones CommunicationsMPA AllianceMPA Day 2023
FreshAFUnilever SAAromat SKF (Head Kota) Campaign
Hoorah GroupNestlé Revolve#NeedEnergy
IdeahiveMcDonald'sExtraLovin
LevergyNedbank#Run4Avos
LevergyTelkomStand Tall
Mood Creative AgencyCotton On#SummerWithUs
RetroviralCastle LagerThe GranBoks
Sauce AdvertisingWimpyCoalition Cups
Special Effects MediaPrimediaThe Masked Singer
The 13th FloorGlenryck Six Gun GrillGlenryck Six Gun Grill Pilchards
The Brave GroupNedbank Nedbank Indalo Fund
W.CreativeWoolworthsWRewards ‘I Just Can’t Get Enough’

Most Innovative Social and Digital Media Campaign by a Small Agency
Correlate DigitalJAECOODriving New Brand Engagement
HelloSquareTinkiesTinkies – Made With You
HelmDStv SADStv Intelligent Sales Assistant
HelmCapitecSlam the Scam (On MoneyUp Chat by Capitec)
Mood Creative AgencyCotton On#SummerWithUs
RetroviralCastle LagerThe GranBoks
The Digital Plug and Brand Leadership GroupBrandSABrandSA 2023 Rugby World Cup Amplification Campaign

Most Innovative Social and Digital Media Campaign by a Med-Large Agency
ClockworkJAECOOHow we hijacked cars on YouTube
ClockworkXboxSea of Thieves – (re)discover a forgotten treasure
ClockworkAware.orgDrunk Drivers Stay For Free
Flow CommunicationsNelson Mandela Foundation21st Nelson Mandela Annual Lecture (2023)
Hoorah GroupNestlé Revolve#NeedEnergy
Instinctif Partners AfricaatingiBreaking Barriers, Building Futures
iProspectCastle LagerRugby World Cup Match Builder
Special Effects MediaYouTubeYouTube Made For You
Special Effects MediaPrimediaDeal or No Deal Season 1
The 13th FloorGlenryck Six Gun GrillGlenryck Six Gun Grill Pilchards
The 13th Floor & Meta MediaDromexDromex Work Footwear

Best Influencer Marketing Campaign by an Agency
ClockworkXboxSea of Thieves – (re)discover a forgotten treasure
ClockworkStandard BankStandard Bank Achieva
ClockworkXbox#FastAsForza
DENTSU CREATIVE South AfricaNIVEANIVEA Clear Up
DialogueSA Rugby#bokfriday
EssenceMediacomCoca-Cola SACoca-Cola Creations - Wozzaah
EssenceMediacomP&GOral B – Power Up your Smile
EssenceMediacomP&G#AlwaysGotYouNoMatterWhat
Flow CommunicationsMPA AllianceMPA Day 2023
FreshAFUnilever SARobertsons 100 Big Brother Mzansi Amplification
HelloSquareTinkiesFlavour Our Feed
HelloSquareTinkiesTinkies – Made With You
LevergyTelkomStand Tall
LevergyNedbank#Run4Avos
Machine a Publicis Groupe CompanySASKOThe Taste of Freedom
Mood Creative AgencyCotton On#SummerWithUs
Oliver MarketingUnilever SADove Men+Care Care Conversations
Oliver MarketingUnilever SADove Men+Care Rugby World Cup
The Digital Plug and Brand Leadership GroupBrandSABrandSA 2023 Rugby World Cup Amplification Campaign
VMLNando’sWe Are The Voice Of The People
W.CreativeWoolworthsWRewards ‘I Just Can’t Get Enough’

Best Integrated Marketing Campaign by an Agency
ClockworkAware.orgDrunk Drivers Stay For Free
DialogueSA Rugby#bokfriday
EssenceMediacomCoca-Cola SACoca-Cola Creations - Wozzaah
FreshAFUnilever SARobertsons 100 Big Brother Mzansi Amplification
FreshAFUnilever SAAromat – SKF (Head Kota) Campaign
Hearts & Science FZ LLCKFC South AfricaUncle Waffles Burger
Hoorah GroupEnterogerminaEnterogermina "5th Child"
Hoorah GroupSanofiEssentiale #NoFilter
Hoorah GroupNestlé Revolve#NeedEnergy
LevergyTelkomStand Tall
Lumico, Starcom, Flume, On PointAbsaAbsa Sunshine Ladies Golf Tour 2024
Mindshare South AfricaFord South AfricaFord Puma – Launch Campaign
Mindshare South AfricaFord South AfricaFord Centenary - The Celebration of the Century
Offlimit CommunicationsSparlettaSparletta Eyakho! It’s Yours - A Taste of Home
Offlimit CommunicationsNESCAFÉMake Your World Launch
Offlimit CommunicationsMiloMilo Future Champs
Offlimit CommunicationsCoca-Cola SACoke Studio
Oliver MarketingUnilever SADove Men+Care Care Conversations
PenquinPrima InteractiveXbox Unwrap Adventures
Penquin and Spitfire InboundSuzuki Auto South AfricaSuzuki Fronx – Shape Your New
Penquin and Spitfire InboundSuzuki Auto South AfricaSuzuki Jimny - #BornForMore
PR Powerhouse, Black Powder & Good Vibes LifestyleOPPOOPPO Find N2 Launch
RetroviralCastle LagerThe GranBoks
Rookdigital & Dentsu RedstarAmstelFriends of Amstel
Special Effects MediaPrimediaThe Masked Singer
The 13th FloorGlenryck Six Gun GrillGlenryck Six Gun Grill Pilchards
The 13th Floor & Meta MediaDromexDromex Work Footwear
The BreadReebokReebok Back Like We Never Left
The Digital PlugZee TV’sZee Zonke Channel Launch Campaign
The Digital PlugBETBET Queendom Show Launch
The MediaShopNedbank Nedbank Youth X
W.CreativeWoolworthsWRewards ‘I Just Can’t Get Enough’
Zenith The ROI Agency and Machine_Coty RimmelLasting Finish 35hr Foundation Launch

Blogging Excellence by an Agency
New MediaVodacomVodacom now! blog
SME South AfricaMTNMTN SME Hub

Best Use of AI in Marketing Campaign Award by an Agency
LevergyNedbankThe Art of Wine
The Brave GroupNedbank Nedbank NAR Africa Month Campaign
The Brave GroupNedbank Nedbank Indalo Fund

Best Email Marketing Campaign by an Agency
Flow CommunicationsAmerican Tower Corporation (Africa)IMPACT Campaign

Best CRM Strategy Campaign by an Agency
Flow CommunicationsCarspaCarspa AI CRM
Hoorah GroupRCL FoodsWild Space
IdeahiveMcDonald’sCRM Strategy
Offlimit CommunicationsRestonicRestonic Power Up Your Life
Spitfire InboundHenley Business School South AfricaMaking an impact with CRM

Online media and tools

Best Intranet
CompanyAgency Campaign Name
WimpySauce AdvertisingLocal Store Marketing System

Best Corporate Website
BANHOEK CHILLI OILStratitudeWEBSITE
CHAS EVERITT LUXURYStratitudeWEBSITE
Heineken BeveragesHoorah GroupDash & Dram Whisky Club
South African Institute of Chartered AccountantsFlow CommunicationsSAICA website
XboxClockworkThe Everyday Tactician

Best Marketing Automation Campaign
DStv SAHelmDStv Intelligent Sales Assistant
Sanlam Money SaverMachine a Publicis Groupe CompanyPivoting on real-time consumer feedback to double conversion targets
Suzuki Auto South AfricaSpitfire Inbound & PenquinSteering Suzuki to success with marketing automation

Best Online Newsletter
AMIN WorldwideStratitudeGlobal Member Newsletter
Chas Everitt International Prperty GroupStratitudeThe Property Signpost
Good Work FoundationFlow CommunicationsRural Education Revolution Newsletter
SanlamMachine a Publicis Groupe CompanyEarth Hour - a small switch, a big difference
SME South AfricaSME Brief

Best Use of Podcast / Vlog to Promote a Brand or Event
MultiChoice GroupkykNET - Hier met Janey & Waney
MultiChoice GroupDStv presents ‘What’s Next?’
MultiChoice GroupWhat’s Hot Mzansi
Outdoor WarehouseHyphen CreativesFor Every Adventure by Outdoor Warehouse
Podcast PartyOne on One Productions Podcast Party#Elections2024
TourvestThe Real NetworkFirst Time Traveller Competition
Tourvest Travel ServicesOne on One ProductionsThe Window Seat
VodacomNew MediaTech Talk with Vodacom
East Coast RadioAfrican Story Magic with Gcina Mhlophe
Jacaranda FMMevrou Mevrou

Best Online Magazine Newspaper
Cape Town TourismVisitors’ Guide 2024_25
Nutun NgageMachine a Publicis Groupe CompanyMaking AI meaningful
Sanlam ConnectMachine a Publicis Groupe CompanyAccelerate Special Edition
SME South AfricaSME Brief

Overall main awards

The New Generation Top Graphic Designer of the Year Award
Hayley ToozeRookdigital
Shannon SpolanderPenquin
Tanya de JonghRapt Creative

The New Generation Digital Brand of the Year Award
DStv SAMultichoice Group
Nestle BarOneHoorah Group
SA RugbyDialogue
Suzuki SAPenquin and Spitfire Inbound
WimpyBoom Group

The New Generation Social Wiz of the Year Award
Hazel SebolaRapt Creative

The New Generation Best Agency Community Engagement Manager of the Year Award
Boity RamatlhapeSpecial Effects Media
Dipuo TshoagongVML
Hazel SebolaRapt Creative
Shaheed RajabSpecial Effects Media
Sinawo BukaniPenquin

The New Generation Online Strategy of the Year Award - Sponsored by Helm
EssentialeHoorah Group#NoFilter
Glenryck Six Gun GrillThe 13th FloorGlenryck Six Gun Pilchards
Nelson Mandela FoundationFlow CommunicationsNelson Mandela Foundation Round-the-Clock Campaign”
OPPOPR PowerhouseOPPO Find N2 Launch
Reach for a DreamSauce AdvertisingSlipper Day
SA RugbyDialogue#BokFriday
Suzuki SAPenquin and Spitfire Inbound

The New Generation Small Agency of the Year Award - Sponsored by Helm
Arora Online
Correlate Digital
Dialogue
HelloSquare
Lucky Hustle
Mood Creative Agency
Stratitude
The Bread
The Digital Plug

The New Generation Medium-Large Agency of the Year Award
Clockwork
Flow Communications
Hoorah Group
Penquin
The 13th Floor
The MediaShop

The New Generation Overall Social & Digital Corporate of the Year Award
DStv SAMultichoice Group
Nestle BarOne Hoorah Group
SA RugbyDialogue
Suzuki SAPenquin and Spitfire Inbound
VodacomVML
WimpyBoom Group

The New Generation Digital Marketer of the Year Award
Casey MantleSpecial Effects Media
Dr Mikaela de VilliersKFC South Africa
Renaldo SchwarpMultiChoice Group

The New Generation Top Animator of the Year Award
Beatrix du PlessisRapt Creative

Student Awards

The New Generation Overall Student of the Year Award
Mehna GokalAAA School of Advertising (Bryanston Campus)Raise your Voice
Patrick MentzelAAA School of Advertising (Cape Town Campus)Be the Green Thread
Sophia DekkerAAA School of Advertising (Cape Town Campus)Labels of Love

The New Generation Overall Student Group of the Year Award
AAA School of Advertising (Cape Town Campus)Uluntu Market
AAA School of Advertising (Cape Town Campus)Vuna Market
IIE-VegaSave 7
IIE-VegaLove Your Nuts
IIE-VegaJohannesburg Queer Chorus
University of JohannesburgReimagined Narrative

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