Influencer marketing | Bizcommunity

Influencer marketing | Bizcommunity

News

Marketing

New Tops at Spar brand TVC brings together culture, community and choice

10 hours

Image credit: Ella McMeans on

Aesthetic Medicine

From Rhode Skin to Lattafa: The brands that won beauty in 2025

Maroefah Smith 9 hours

Promotions & Activations

A new benchmark for brand experience: Playmakers wins Gold with Jameson’s Spread the Cheers

Issued by Playmakers 24 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Direct Marketing

Red September emerges as a top agency at the 2025 Assegai Awards

Issued by Red September 24 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Lessons from the Runway: What advertising can learn from the fashion industry

FMCG

Lessons from the Runway: What advertising can learn from the fashion industry

Issued by Ebony+Ivory 17 Nov 2025

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Direct Marketing

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Issued by Clockwork 17 Nov 2025

TEARS Soul City Bang Your Pot

NGO, NPO & Social Enterprise

TEARS Soul City Bang Your Pot

Issued by TEARS Foundation 3 Nov 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Are brands trading credibility for clout?

Marketing

Are brands trading credibility for clout?

Samu Hashe 20 Oct 2025

DMASA announces finalists for the 2025 Assegai Awards

Direct Marketing

DMASA announces finalists for the 2025 Assegai Awards

Issued by DMASA 9 Oct 2025

Source: Supplied. Danielle Luwes, tax director at Hobbs Sinclair.

Taxation & Regulation

Why influencers might need to rethink 'free' gifts

7 Oct 2025

Human-centric influencer marketing pays off for Saku Agency

Marketing

Human-centric influencer marketing pays off for Saku Agency

Issued by The Coup 25 Sep 2025

Marketing

Dentsu report: Winning with AI requires a human touch

Karabo Ledwaba 17 Sep 2025

Brave Group named finalist 8 times at 2025 New Generation Awards

Marketing

Brave Group named finalist 8 times at 2025 New Generation Awards

Issued by Brave Group 17 Sep 2025

PR & Communications

Tribeca appoints new account manager and account director

8 Sep 2025

Source: © Vitaly Gariev IAB South Africa Board member Sanesh Maharaj on why brands must prioritise proactive influencer risk management

Social Media

Influencer marketing: When it goes wrong

Sanesh Maharaj 8 Sep 2025

As the Africa Creator Festival turns three, founder Jolene Roelofse reflects on how South Africa’s creator economy has shifted. (Image supplied.)

Social Media

From influencers to entrepreneurs: How Africa's Creator Festival is reshaping the narrative

Jolene Roelofse 4 Sep 2025

All the 2025 WesBank New Generation Awards finalists

Digital

All the 2025 WesBank New Generation Awards finalists

29 Aug 2025

Penquin celebrates 25 years of strategic brilliance and creative impact

Marketing

Penquin celebrates 25 years of strategic brilliance and creative impact

Issued by Penquin 28 Aug 2025

Higher Education

The education of influencers: Why content creators should consider these qualifications

26 Aug 2025

Ogilvy wins Best Digital Agency at 2025 Bookmarks Awards

IAB Bookmarks Awards

Ogilvy wins Best Digital Agency at 2025 Bookmarks Awards

Issued by Ogilvy South Africa 22 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

The IAB SA 2025 Bookmarks Awards winners have been announced, with Ogilvy named Best Digital Agency of 2025 (Image supplied)

IAB Bookmarks Awards

Ogilvy and KFC take the double in the IAB Bookmark Awards

15 Aug 2025

IAB SA's Front Row delegates for 2025 announced

Digital

IAB SA's Front Row delegates for 2025 announced

13 Aug 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

The class graduated in July in Cape Town. Source: Supplied.

Social Media

8 rising SA creators graduate from Dentsu School of Influence

1 Aug 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Mastering PR: staying human in a tech-saturated world

PR & Communications

Mastering PR: staying human in a tech-saturated world

Issued by icandi CQ 25 Jul 2025

10 strategic tips brands should consider before working with influencers

Digital

10 strategic tips brands should consider before working with influencers

Issued by Penquin 23 Jun 2025

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Advertising

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Issued by Publicis Groupe Africa 23 Jul 2025

Image source: rawpixel.com from

IP Law

#Trademark: Who owns the IP – the brand or influencer?

Amani Patel 23 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

#WPRD2025 | MSL Group's Luto Nyoka: Build and maintain a strong relationship with media

World PR Day

#WPRD2025 | MSL Group's Luto Nyoka: Build and maintain a strong relationship with media

Evan-Lee Courie 17 Jul 2025

Machine wins 8 finalist spots across diverse categories at the 2025 Bookmark Awards

Marketing

Machine wins 8 finalist spots across diverse categories at the 2025 Bookmark Awards

Issued by Machine_ 16 Jul 2025

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Marketing

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Issued by Clockwork 10 Jul 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

Image source: wayhomestudio from

Media & Entertainment Law

What influencers and brands need to know about #sponsored disclosures

Sarah Suleman 4 Jul 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 12 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

Branding

EchoHouse: 17 Years In; An Emerging African Brand. A Fresh Look!

Issued by BA:KO by EchoHouse 7 Feb 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Marketing

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Issued by Dentsu 2 Jun 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

Africa Month

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025