The jury has spoken! Announcing the 2026 WesBank New Generation Awards finalists. You have set a new benchmark for excellence! To every agency, brand, and brilliant mind on this year's shortlist: your vision, grit, and creative courage have redefined what’s possible. Congratulations on reaching this milestone - the quality of work submitted this year was truly world-class.
Now in their 14th consecutive year, the WesBank New Generation Awards set a new benchmark, attracting a record number of submissions and yielding the largest shortlist in the platform’s history.
"We raised the benchmarks significantly this year, and our industry delivered beyond expectation," says founder Stephen Paxton. "The sheer volume, quality, and creative bravery of the work submitted surpassed our highest expectations - it has been profoundly inspiring.”
A deeper look at this year’s entries revealed a surge in high-performing, revenue-generating campaigns, alongside rich content marketing built on genuine community resonance and cultural relevance. Across categories, clear defining themes emerged: Trust over noise. Meaning over volume. Advocacy over impressions. Human connection over optimisation. Authenticity over trend-chasing.
“In a digital landscape flooded with content, the rarest commodity is something that feels authentically human," Paxton adds. "This year’s work proved that brands understand people better than ever - favoring lasting community connections over quick campaign cycles. To our esteemed panel of judges, thank you for your time, sharp insights, and unwavering dedication over the past three weeks."
A special thanks to our partners: We are proud to collaborate with an incredible lineup of sponsors who help make these awards possible:
- Headline Naming Sponsor: WesBank
- Bronze Sponsor: Unilever South Africa
- Brand Sponsor: Mettlestate
- Brand Sponsor: Naritive Global
The 2026 Awards Gala marks a bold new era for the New Gen legacy. New Gen has refined every detail to create a sleeker, sharper, and more impactful ceremony that honours the pace of the digital world. New Gen is shedding the traditional to embrace the dynamic, creating a stage dedicated to the work and people behind it.
Join us live at the Gala Ceremony!
- Date: Wednesday, 23 September 2026
- Venue: NH Sandton Hotel
- Times: Arrival 5pm | Ends 11.30pm / Midnight
Act Fast—Only 16 Tables Remain at the time of publishing! Venue capacity is strictly limited to 480 guests, so ensure your agency, team, and clients are locked in before tickets run out.
Bookings: Email az.oc.olleval@ahsatan or az.oc.sdrawanegwen@nehpets to reserve your table (10 seats per table) or individual seats today.
For ticket fees and details about the awards ceremony, click HERE.
The WesBank New Generation Awards Finalist – 2026:
CORPORATE AWARDS
| Best Revenue-Generating Marketing Campaign / Event by a Corporate |
| Company | Agency | Campaign Name |
| Ackermans | 99c | Ackermans Packs Summer’25 |
| Bonitas Medical Fund | Adclick Africa | Always-On Lead Gen |
| Crocs South Africa | Clockwork | Croctober 2025 |
| Dis-Chem | Black&White | Your Till Slip Never Looked Better |
| PepsiCo South Africa | Accenture Song South Africa | Bold Enough to be Yourself |
| FNB South Africa | Vivid Theory | FNB Festive Campaign: Get in the Game |
| Mercedes-Benz South Africa | Net#work BBDO / Team X | Mercedes-Benz V-Class: Keep Them Talking at the Durban July |
| Mercedes-Benz South Africa | Net#work BBDO | New Vito SELECT Product Launch Campaign |
| Mondelēz South Africa | OGILVY | Halls – Breathe Through It |
| Mondelēz South Africa | LePub Johannesburg | Oreo LUP: Bamba iTwist |
| Mondelēz South Africa | LePub Johannesburg | Chappies Heritage Campaign - "We've been there since" |
| NIVEA | Clockwork | Nivea Micellar - The Bare Minimum |
| Payflex | Anomaly | Payflex - The Inside Man |
| Reboost | Xcentric Brand Solutions | Reboost Ka Half Tiger |
| Restonic | Offlimit Communications | Power up Your Life with Restonic |
| Sasol | Bluecloud AI | Danki Mzansi - Sasol's 75th Anniversary Growth Platform |
| Suzuki Auto South Africa | Penquin & Spitfire Inbound | Bula Boot |
| The Beverage Company | Hellosquare | Reboost Big Kasi Energy |
| The Beverage Company | Hellosquare | Coo-ee - We Love Sharing KZN With You |
| Unilever South Africa | OLIVER MARKETING | DOVE X STARBUCKS: SPRAY. SIP. SLAY. |
| Vodacom South Africa | OGILVY | Vodacom Extraa Summer |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Volkswagen Group Africa | OGILVY | Amarok 4XForce of Nature |
| Windhoek | Dentsu Redstar & Honest Marketing | Windhoek x Food Commerce |
| Best Social Media Reach from an Event / Activation by a Corporate - Sponsored by WesBank |
| AB InBev South Africa | Draftline | Flying Fish Surprisingly Good Sets |
| Ackermans | 99c | Ackermans Winter ’25 Acapella Collab |
| Coca-Cola South Africa | Offlimit Communications | FIFA World Cup Trophy Tour by Coca-Cola |
| Craft Homes | | The Red Wall Campaign |
| Ford Motor Company SA | VML South Africa | Ranger Super Duty: The Battle for Bothaville |
| Jozi My Jozi | Flow Communications | Main Street Sundays |
| Mercedes-Benz South Africa | Net#work BBDO / Team X | Mercedes-Benz V-Class: Keep Them Talking at the Durban July |
| Nedbank Limited | Levergy (Up&Up Group) | Nedbank Gravel Burn 2025 – Kindred by Gravel |
| PepsiCo South Africa | Matriarch Marketing | White Star Miss Soweto 2025 - Shine with Miss Soweto |
| Sasol | Bluecloud AI | 75HRS, Sisonke and the grand openings - forecourt events the whole country watched |
| Volvo South Africa | Have Your Say | Volvo EX30 Cross Country Launch |
| Best Online Competition by a Corporate |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| Canva Africa | PlusNarrative and Grid Worldwide | Canva Africa Design Challenge |
| Craft Homes | | The Red Wall Campaign |
| ISUZU | Rook Digital | Capture the new D-MAX |
| Unlucky Lemonade | Lucky Hustle | |
| MTN South Africa | Lucky Hustle | MTN App – The App That Keeps on Giving |
| RCL FOODS | OLIVER MARKETING | BE NUMBER 1 ART CHALLENGE |
| Sasol | Bluecloud AI | The Danki Mzansi competition trilogy - 75 Gifts, Faka'iGlug Glug, Unga Stressi, Cruise Nicely |
| Standard Bank | VML South Africa | Save like a South African |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Most Innovative App Developed by a Corporate |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| Quantyx | | LedgerAI |
| Best Use of Technical Innovation by a Corporate |
| AB InBev South Africa | Draftline | o-FISH-ial Sounds |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| Bonitas Medical Fund | Adclick Africa | Dr B AI Influencer Campaign |
| Coca-Cola Beverages | Rook Digital | Schweppes Always On - The Icon Reimagined |
| Mettlestate & Esports NextGen Africa | Mettlestate | Varsity Esports - 2025 |
| FNB | Polygon | FNB National Rugby pDOOH Takeover |
| Standard Bank | VML South Africa | Face It: An Immersive Exhibition (The Fraud Gallery) |
| Telkom | Mscsports | Possibility in Play |
| Vodacom | Carbon1 | Extra Your Summer |
| Volkswagen Group Africa | OGILVY | Amarok 4XForce of Nature |
| Windhoek | Dentsu Redstar & Honest Marketing | Windhoek x Food Commerce |
| Best Low Budget Campaign by a Corporate |
| AB InBev South Africa | Draftline | Songs to Savour: Street Challenge |
| Absa | Lumico (Pty) Ltd | Absa Agritrends Autumn Edition |
| Garmin SA | Naritive Global | We’ve Got Your Game |
| Ichikowitz Family Foundation | Flow Communications | The Trials of Winnie Mandela |
| Mercedes-Benz South Africa | Net#work BBDO / Team X | Mercedes-Benz V-Class: Keep Them Talking at the Durban July |
| Molatek | Lumico (Pty) Ltd | Farmer First Education |
| Nedbank Limited | Levergy (Up&Up Group) | Nedbank Cup Fan Heist |
| Payflex | Anomaly | Payflex - The Inside Man |
| Potatoes South Africa | MSJ Marketing | Potato Nation |
| Showmax | Distrikt 9 | Not your regular 5-star |
| The Pool Team | Fenix Marketing Solutions | Just Keep Swimming |
| Unilever South Africa | VML South Africa | Vaseline - Mntana Ka Gogo |
| Unilever South Africa | VML South Africa | Dove - Real TLC |
| Woodrock Animal Shelter | Lucky Hustle | Kennel to the Crib |
| Xiaomi South Africa | Lucky Hustle | Xiaomi RN15 – Titan Tough |
| Mobile Marketing Excellence by a Corporate |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| Garmin SA | Naritive Global | We’ve Got Your Game |
| Mondelēz South Africa | OGILVY | Cadbury Dairy Milk – Snacking Made Right |
| MTN South Africa | Lucky Hustle | MTN App – The App That Keeps on Giving |
| SuperSport | EGG Studios. Powered by Blue Robot | SuperSport Dream Team |
| Xiaomi South Africa | Lucky Hustle | Xiaomi RN15 – Titan Tough |
| Blogging Excellence by a Corporate |
| CHAS EVERITT INTERNATIONAL PROPERTY GROUP | Stratitude | |
| Suzuki Auto South Africa | Spitfire Inbound and Penquin | Beyond the Blog: From Search to Suzuki |
| Most Innovative Use of Social and Digital Media by a Corporate |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| Ackermans | 99c | Ackermans Chasing the Fun |
| FNB | Polygon | FNB National Rugby pDOOH Takeover |
| PepsiCo South Africa | Accenture Song South Africa | NaksLevel -The AI Mentor on WhatsApp |
| Procter & Gamble | WPP Media | Head & Shoulders – #DramaFreeMzansi |
| The Beverage Company | Hellosquare | Reboost Big Kasi Energy |
| The Beverage Company | Hellosquare | Coo-ee - We Love Sharing KZN With You |
| The Pool Team | Fenix Marketing Solutions | Just Keep Swimming |
| The Magnum Ice Cream Company | Simunye Media | Nothing Cracks Like Magnum |
| Unilever South Africa | OLIVER MARKETING | SUNLIGHT: RAISE THE BAR |
| Vodacom South Africa | OGILVY | Vodacom Value News Network |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Woodrock Animal Shelter | Lucky Hustle | Kennel to the Crib |
| Xiaomi South Africa | Lucky Hustle | Xiaomi RN15 – Titan Tough |
| Most Innovative Gamification Campaign by a Corporate - Sponsored by Naritive Global |
| AB InBev South Africa | Draftline | o-FISH-ial Sounds |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| Aware.org | WONDER x Seamonster | Gaming for Good |
| ISUZU | Rook Digital | Capture the new D-MAX |
| L’Oréal South Africa | Lucid Performance | Maybelline Fit Me: Rescue the Moment |
| L’Oréal South Africa | Lucid Performance | Level Up with CeraVe |
| L’Oréal South Africa | Lucid Performance | Garnier Skincare: Oh no! Not Now! |
| Sasol | Bluecloud AI | Danki Mzansi - the year Sasol turned filling up into a national game |
| SuperSport | EGG Studios. Powered by Blue Robot | SuperSport Dream Team |
| Suzuki Auto South Africa | Penquin & Spitfire Inbound | Simola Hill Climb |
| Volkswagen Group Africa | OGILVY | Amarok 4XForce of Nature |
| Best Community Engagement Campaign by a Corporate - Sponsored by WesBank |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| Mondelēz South Africa | VML South Africa | The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery |
| Craft Homes | | The Red Wall Campaign |
| FoneYam, a division of Pepkor | Dentsu Creative South Africa | #FoneYamChallenge |
| Kasi Flare | Mettlestate | Kasi Flare 2025 |
| Unlucky Lemonade | Lucky Hustle | |
| Mondelēz South Africa | OGILVY | Cadbury Dairy Milk – Generous First |
| Mondelēz South Africa | LePub Johannesburg | Chappies Heritage Campaign - "We've been there since" |
| MTN South Africa | Lucky Hustle | MTN App – The App That Keeps on Giving |
| PepsiCo South Africa | Matriarch Marketing | White Star Miss Soweto 2025 - Shine with Miss Soweto |
| SuperSport | EGG Studios. Powered by Blue Robot | SuperSport Dream Team |
| Umlazi Mega City | MBUSO MEDIA | Characters of uMlazi |
| Unilever South Africa | OLIVER MARKETING | CLEANIPEDIA - BAKHOMBISE |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Excellence In Content+A1:C29 Marketing by a Corporate - Sponsored by WesBank |
| AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot | Castle Milk Stout – Songs to Savour |
| Ackermans | 99c | Ackermans Chasing the Fun |
| AECI | Lumico (Pty) Ltd | Women in Operations |
| Mondelēz South Africa | VML South Africa | The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery |
| Molatek | Lumico (Pty) Ltd | Farmer First Education |
| Mondelēz South Africa | LePub Johannesburg | Chappies Heritage Campaign - "We've been there since" |
| Mondelēz South Africa | LePub Johannesburg | Ask OREO – Let The Cookies Decide |
| Net#work BBDO | Jack Daniel's | Jack’s Mavericks |
| Ntiyiso Consulting Group | Flow Communications | Ntiyiso Consulting Group |
| Optimizor | Lumico (Pty) Ltd | Duane Vermeulen - Make Your Dog the GOAT |
| Outdoor Warehouse | Hyphen Creatives | The For Every Adventure Podcast by Outdoor Warehouse |
| Potatoes South Africa | MSJ Marketing | Potato Nation |
| PRASA | Ascent Africa | POPI X ISITIMELA SABANTU |
| PRASA | Ascent Africa | SJAVA X BIG ZULU X ISITIMELA SABANTU |
| Procter & Gamble | WPP Media | Head & Shoulders – #DramaFreeMzansi |
| Procter & Gamble | WPP Media | Venus “I Am” |
| Standard Bank | VML South Africa | Save like a South African |
| Suzuki Auto South Africa | Spitfire Inbound and Penquin | Suzuki Across Launch Campaign |
| Telkom | All Inn Management | Telkom Prepaid Campaign |
| Tiger Brands | Hellosquare | Jungle Energy Bars Big Snack Energy |
| Ultra Pet | Lumico (Pty) Ltd | When the Science of Love is Proven by Those who Live it. |
| Vodacom South Africa | OGILVY | Vodacom Value News Network |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Volvo South Africa | Have Your Say | Volvo EX30 Cross Country Launch |
| Woodrock Animal Shelter | Lucky Hustle | Kennel to the Crib |
| Woolworths Foods South Africa / W.Creative | Media24 | What’s the Difference? A Woolworths Foods Branded Vodcast |
| Xiaomi South Africa | Lucky Hustle | Xiaomi RN15 – Titan Tough |
| Best Online PR Campaign by a Corporate - Sponsored by WesBank |
| Absa | OnPoint PR & Lifestyle Management | Absa Cape Epic 2025 – Every Story Matters |
| Absa | OnPoint PR & Lifestyle Management | Absa Rewards Travel – Go Beyond |
| Absa | OnPoint PR & Lifestyle Management | Absa Rewards x Visa CAF AFCON – Swipe to Score |
| C40 Cities | Flow Communications | #PauseAndBreathe |
| Mondelēz South Africa | VML South Africa | The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery |
| Coca-Cola South Africa | Offlimit Communications | FIFA World Cup Trophy Tour by Coca-Cola |
| Ford Motor Company SA | VML South Africa | Ranger Super Duty: The Battle for Bothaville |
| Heineken Beverages SA | TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa | Savanna - We Outside |
| Ichikowitz Family Foundation | Flow Communications | The Trials of Winnie Mandela |
| Mercedes-Benz South Africa | Net#work BBDO / Team X | Mercedes-Benz V-Class: Keep Them Talking at the Durban July |
| PepsiCo South Africa | DNA Brand Architects | Cheetos Can’t Hide The Fun |
| PepsiCo South Africa | DNA Brand Architects | Lay’s – No Lays No Game |
| PepsiCo South Africa | OnPoint PR & Matriarch Marketing | White Star Miss Soweto 2025 - Shine with Miss Soweto |
| Sizekhaya | Flow Communications | Launching the new home of the National Lottery |
| Spur Corp | OnPoint PR & Lifestyle Management | RocoMamas Fire Wings Challenge: Turning a Cult Favourite into South Africa's Hottest Food Challenge |
| Volvo South Africa | Have Your Say | Volvo EX30 Cross Country Launch |
| Woodrock Animal Shelter | Lucky Hustle | Kennel to the Crib |
| Best Integrated Marketing Campaign by a Corporate - Sponsored by WesBank |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| Ackermans and Spur | 99c | Ackermans x Spur Design-A-Tee Competition |
| Ackermans | 99c | Ackermans Packs Summer’25 |
| Aware.org | WONDER | Shiy’imoto |
| Coca-Cola South Africa | Offlimit Communications | FIFA World Cup Trophy Tour by Coca-Cola |
| Crocs South Africa | Clockwork | Croctober 2025 |
| Dis-Chem | Black&White | Your Till Slip Never Looked Better |
| Heineken Beverages SA | TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa | Savanna - We Outside |
| Mondelēz South Africa | OGILVY | Halls – Breathe Through It |
| Mondelēz South Africa | OGILVY | Cadbury Dairy Milk – Generous First |
| Mondelēz South Africa | OGILVY | Cadbury Dairy Milk – Snacking Made Right |
| Mondelēz South Africa | LePub Johannesburg | Ask OREO – Let The Cookies Decide |
| Mondelēz South Africa | LePub Johannesburg | Oreo LUP: Bamba iTwist |
| Mondelēz South Africa | LePub Johannesburg | Chappies Heritage Campaign - "We've been there since" |
| PepsiCo South Africa | Accenture Song South Africa | Cheetos: Can't Hide the Fun |
| Potatoes South Africa | MSJ Marketing | Potato Nation |
| Reboost | Xcentric Brand Solutions | Reboost Ka Half Tiger |
| Sasol | Bluecloud AI | Danki Mzansi - one thank-you, every channel Sasol owns |
| SuperSport | EGG Studios. Powered by Blue Robot | SuperSport Dream Team |
| The Beverage Company | Hellosquare | Coo-ee - We Love Sharing KZN With You |
| Unilever South Africa | VML South Africa | Dove - Real TLC |
| Unilever South Africa | OLIVER MARKETING | SUNLIGHT: RAISE THE BAR |
| Unilever South Africa | OLIVER MARKETING | DOVE X STARBUCKS: SPRAY. SIP. SLAY. |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Volkswagen Group Africa | OGILVY | Amarok 4XForce of Nature |
| Windhoek | Dentsu Redstar & Honest Marketing | Windhoek x Food Commerce |
| Most Viral Campaign by a Corporate - Sponsored by WesBank |
| Mondelēz South Africa | VML South Africa | The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery |
| Coca-Cola South Africa | Offlimit Communications | FIFA World Cup Trophy Tour by Coca-Cola |
| Craft Homes | | The Red Wall Campaign |
| Procter & Gamble | WPP Media | Head & Shoulders – #DramaFreeMzansi |
| SuperSport | EGG Studios. Powered by Blue Robot | SuperSport Dream Team |
| Telkom | All Inn Management | Telkom Prepaid Campaign |
| Umlazi Mega City | MBUSO MEDIA | Characters of uMlazi |
| Unilever South Africa | VML South Africa | Vaseline - Mntana Ka Gogo |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Best Use of Social Media to Research and Evaluate - Sponsored by WesBank |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| Best Influencer Marketing Campaign by a Corporate |
| AB InBev South Africa | Draftline | The Brutal Fruit Spritzer Pink Table Paris |
| Ackermans and Spur | 99c | Ackermans x Spur Design-A-Tee Competition |
| Ackermans | 99c | Ackermans Winter ’25 Acapella Collab |
| Mondelēz South Africa | VML South Africa | The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery |
| Crocs South Africa | Clockwork | Croctober 2025 |
| Net#work BBDO | Jack Daniel's | Jack’s Mavericks |
| NIVEA | Clockwork | Nivea Micellar - The Bare Minimum |
| PepsiCo South Africa | DNA Brand Architects | NikNaks Naks Level |
| Procter & Gamble | WPP Media | Venus “I Am” |
| Unilever South Africa | OLIVER MARKETING | CLEANIPEDIA - BAKHOMBISE |
| Best Use of AI in Marketing Campaign by a Corporate – Sponsored by Naritive Global |
| Bonitas Medical Fund | Adclick Africa | Dr B AI Influencer Campaign |
| FNB South Africa | FirstAdvertising | FNB Go for Gold Campaign |
| Hollard Insure | Flow Communications | Customer & Broker Promise Campaign |
| Unlucky Lemonade | Lucky Hustle | |
| PepsiCo South Africa | Accenture Song South Africa | NaksLevel -The AI Mentor on WhatsApp |
| Standard Bank | VML South Africa | Face It: An Immersive Exhibition (The Fraud Gallery) |
| Telkom | Mscsports | Possibility in Play |
| Vodacom | Carbon1 | Extra Your Summer |
| Best Email Marketing Campaign by a Corporate |
| Dis-Chem | Black&White | Your Till Slip Never Looked Better |
| Suzuki Auto South Africa | Spitfire Inbound & Penquin | From Better Data to Better Business |
| Best CRM Strategy Campaign by a Corporate – Sponsored by WesBank |
| Henley Business School Africa | Spitfire Inbound | Connected Journeys: Henley Africa's CRM-Led Growth Engine |
| Sasol | Bluecloud AI | Sasol Rewards - the loyalty engine behind Danki Mzansi |
| Suzuki Auto South Africa | Spitfire Inbound and Penquin | Driving Customer Intelligence: Suzuki’s AI-Ready Transformation |
AGENCY AWARDS
| Best Augmented Reality Marketing Campaign by an Agency |
|
| Agency | Company | Campaign Name |
| Hyphen Creatives | Captain Morgan | Spice it Your Way |
| Best Use of Technical Innovation by an Agency - Sponsored by WesBank |
| Carbon1 | Vodacom | Extra Your Summer |
| Carbon1 & OMD South Africa | Land Rover South Africa | From Signal to Showroom |
| iProspect | AB InBev South Africa | 100 Years of Corona |
| iProspect | AB InBev South Africa | Carling Black Label Knockout Cup |
| Dentsu Redstar & Honest Marketing | Windhoek | Windhoek x Food Commerce |
| EGG Studios. Powered by Blue Robot & iProspect-dentsu | AB InBev South Africa | Castle Lager 130 |
| 4What Digital | EL-I Tech | Proving it works |
| Lucky Hustle | Xiaomi South Africa | Xiaomi RN15 – Titan Tough |
| Mscsports | Telkom | Possibility in Play |
| Naritive Global | Traffic Brand | Traffic Brand x Naritive Ad Stories Campaign |
| OGILVY | Volkswagen Group Africa | Amarok 4XForce of Nature |
| OLIVER MARKETING | RCL FOODS | BE NUMBER 1 ART CHALLENGE |
| Prebo Digital | Sell Your Damaged Car | The Quality Engine: Turning Lead Scoring into Deal Growth |
| Rainmaker Media | Nestlé - KitKat | KitKat Novelty Model |
| Simunye Media | The Magnum Ice Cream Company | Nothing Cracks Like Magnum |
| Most Viral Campaign by an Agency |
| All Inn Management | Telkom | Telkom Prepaid Campaign |
| Avatar | Absa | G20 + Your Story |
| DNA Brand Architects | PepsiCo South Africa | Cheetos Can’t Hide The Fun |
| EGG Studios. Powered by Blue Robot | SuperSport | SuperSport Dream Team |
| Offlimit Communications | Coca-Cola South Africa | FIFA World Cup Trophy Tour by Coca-Cola |
| OGILVY | Volkswagen Group Africa | Forever Golf: #NameThisGolf |
| OGILVY | Volkswagen Group Africa | Amarok 4XForce of Nature |
| Sherbet Agency | Pizza Hut | Chicken Pops Pizza. Pop Culture. |
| The Digital Plug & HAVAS Media South Africa | SHELL | Shell: Feel the Fuel |
| VML South Africa | Unilever South Africa | Vaseline - Mntana Ka Gogo |
| VML South Africa | Mondelēz South Africa | The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery |
| WPP Media | Procter & Gamble | Head & Shoulders – #DramaFreeMzansi |
| Most Innovative Social and Digital Media Campaign by a Small Agency |
| Anomaly | Payflex | Payflex - The Inside Man |
| Bluecloud AI | Sasol | The Sasol social & digital ecosystem |
| Distrikt 9 | Showmax | The truth about banking |
| Fenix Marketing Solutions | The Pool Team | Just Keep Swimming |
| Lucky Hustle | Xiaomi South Africa | Xiaomi RN15 – Titan Tough |
| Lucky Hustle | Woodrock Animal Shelter | Kennel to the Crib |
| Most Innovative Social and Digital Media Campaign by a Medium Agency |
| Dentsu Creative South Africa | FoneYam, a division of Pepkor | #FoneYamChallenge |
| Flow Communications | Ichikowitz Family Foundation | The Trials of Winnie Mandela |
| Lucid Performance and Humanz | L’Oréal South Africa | Level Up with CeraVe |
| PlusNarrative and Grid Worldwide | Canva Africa | Canva Africa Launch |
| Rainmaker Media | Unilever South Africa | Buy Dove, Give Love |
| The MediaShop | Debonairs Pizza | Debonairs Pizza – Debo Yesss |
| Most Innovative Social and Digital Media Campaign by a Large Agency |
| OGILVY | Vodacom South Africa | Vodacom – When You See It |
| OGILVY | Volkswagen Group Africa | Forever Golf: #NameThisGolf |
| OLIVER MARKETING | Unilever South Africa | DOVE X STARBUCKS: SPRAY. SIP. SLAY. |
| OLIVER MARKETING | Unilever South Africa | SUNLIGHT: RAISE THE BAR |
| Best Influencer Marketing Campaign by an Agency |
| All Inn Management | Telkom | Telkom Prepaid Campaign |
| Ascent Africa | PRASA | POPI X ISITIMELA SABANTU |
| Bluecloud AI | Sasol | Creators, not placements |
| Carat | Beiersdorf | NIVEA Even Glow x House of Zwide |
| Clockwork | NIVEA | Nivea Micellar - The Bare Minimum |
| Clockwork | Crocs South Africa | Croctober 2025 |
| Dentsu Creative South Africa | FoneYam, a division of Pepkor | #FoneYamChallenge |
| Lucid Performance and Humanz | L’Oréal South Africa | CeraVe World |
| Lucky Hustle | Xiaomi South Africa | Xiaomi RN15 – Titan Tough |
| Lumico (Pty) Ltd | Ultra Pet | When the Science of Love is Proven by Those who Live it. |
| Net#work BBDO | Jack Daniel's | Jack’s Mavericks |
| Net#work BBDO / Team X | Mercedes-Benz South Africa | Mercedes-Benz V-Class: Keep Them Talking at the Durban July |
| OGILVY | Unilever South Africa | How Dove Opened the Creator Industry to New Voices |
| OGILVY | Unilever South Africa | Vaseline Cera Glow - Glow that Never Declines |
| OGILVY | Vodacom South Africa | Vodacom Value News Network |
| OnPoint PR & Lifestyle Management | Spur Corp | RocoMamas Fire Wings Challenge: Turning a Cult Favourite into South Africa's Hottest Food Challenge |
| OnPoint PR & Lifestyle Management | Absa | Absa Rewards Travel – Go Beyond |
| OnPoint PR & Lifestyle Management | Absa | Absa Rewards x Visa CAF AFCON – Swipe to Score |
| OnPoint PR & Lifestyle Management | Absa | Absa Champagne In Africa Festival 2025 – Celebrating Luxury Through Authentic Storytelling |
| OnPoint PR & Lifestyle Management | Absa | Absa Cape Epic 2025 – Every Rider Has a Story |
| Penquin & Spitfire Inbound | Suzuki Auto South Africa | Driven by Suzuki |
| PlusNarrative and Grid Worldwide | Canva Africa | Introducing Canvassadors to Africa |
| Sherbet Agency | Pizza Hut | Chicken Pops Pizza. Pop Culture. |
| The Digital Plug & HAVAS Media South Africa | SHELL | Shell: Feel the Fuel |
| The MediaShop | Debonairs Pizza | Debonairs Pizza – Debo Yesss |
| WPP Media | Procter & Gamble | Venus “I Am” |
| Best Integrated Marketing Campaign by an Agency |
| Bluecloud AI | Sasol | Danki Mzansi - Bluecloud's one-idea, every-altitude orchestration for Sasol |
| Clockwork | Crocs South Africa | Croctober 2025 |
| Clockwork | Old Mutual Insure | Protect What Built You |
| Dentsu Redstar & Honest Marketing | Windhoek | Windhoek x Food Commerce |
| Black&White and M&C Saatchi Abel | Dis-Chem | Your Till Slip Never Looked Better |
| EGG Studios. Powered by Blue Robot | SuperSport | SuperSport Dream Team |
| EGG Studios. Powered by Blue Robot & iProspect-dentsu | AB InBev South Africa | Castle Lager 130 |
| FCB Africa | Debonairs Pizza | Va-Va-Va Your Summer |
| HAVAS Media South Africa | Leroy Merlin | Alberton – Gets it done |
| HAVAS Media South Africa | Park Hyatt Johannesburg | Launching the smallest Park Hyatt |
| Hellosquare | Tiger Brands | Jungle Energy Bars Big Snack Energy |
| Hellosquare | The Beverage Company | Coo-ee - We Love Sharing KZN With You |
| Lucid Performance | Nedbank | Get Money Fit |
| Lucid Performance and Humanz | L’Oréal South Africa | Garnier - From Scroll to Skyline |
| Lucid Performance and Humanz | L’Oréal South Africa | CeraVe- Demanded by Skin |
| Mettlestate | Mettlestate & Esports NextGen Africa | Varsity Esports - 2025 |
| MSJ Marketing | Potatoes South Africa | Potato Nation |
| Offlimit Communications | Coca-Cola South Africa | FIFA World Cup Trophy Tour by Coca-Cola |
| OGILVY | Volkswagen Group Africa | Amarok 4XForce of Nature |
| OGILVY | Unilever South Africa | Vaseline Cera Glow - Glow that Never Declines |
| OGILVY | Volkswagen Group Africa | Forever Golf: #NameThisGolf |
| OLIVER MARKETING | RCL FOODS | BE NUMBER 1 ART CHALLENGE |
| Orchard on 25 | Diageo SA | Johnnie Walker AfroExchange |
| Prebo Digital | Sell Your Damaged Car | From Lead Volume to Deal Value |
| Rainmaker Media | Kellanova | Kellogg’s Breakfast Better |
| Rook Digital | Coca-Cola Beverages | Schweppes Always On - The Icon Reimagined |
| Stratitude | CHAS EVERITT INTERNATIONAL PROPERTY GROUP | IT MATTERS |
| The Digital Plug | Wilmar | Excella Masterbrand 2026 |
| The Digital Plug | Wilmar | Excella Volume Driver 2025 |
| VML South Africa | Mondelēz South Africa | The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery |
| VML South Africa | Unilever South Africa | Vaseline - Mntana Ka Gogo |
| Xcentric Brand Solutions | Reboost | Reboost Ka Half Tiger |
| Blogging Excellence by an Agency |
| Flow Communications | Tourvest Destination Management | Your Africa |
| Spitfire Inbound and Penquin | Suzuki Auto South Africa | Beyond the Blog: From Search to Suzuki |
| Best Use of AI in Marketing Campaign by an Agency – Sponsored by WesBank |
| Adclick Africa | Bonitas Medical Fund | Dr B AI Influencer Campaign |
| Bluecloud AI | Sasol | Measurement as a product - BluecloudAI's AI-assisted engine behind Danki Mzansi |
| Carbon1 | Vodacom | Extra Your Summer |
| Carbon1 & OMD South Africa | Land Rover South Africa | From Signal to Showroom |
| Dentsu Performance | Miway Insurance | Miway – Personal Car Insurance |
| Flow Communications | Hollard Insure | Customer & Broker Promise Campaign |
| Unlucky Lemonade | Lucky Hustle | |
| Mscsports | Telkom | Possibility in Play |
| Net#work BBDO | Mercedes-Benz South Africa | New Vito SELECT Product Launch Campaign |
| Best Email Marketing Campaign by an Agency |
| Black&White | Dis-Chem | Your Till Slip Never Looked Better |
| Spitfire Inbound & Penquin | Suzuki Auto South Africa | From Better Data to Better Business |
| Best CRM Strategy Campaign by an Agency |
| Adclick Africa | Bonitas Medical Fund | Always-On Lead Gen |
| Dentsu Redstar & Honest Marketing | Windhoek | Windhoek x Food Commerce |
| EGG Studios. Powered by Blue Robot | Hollywood Bets | Hollywood Bets Durban July |
| Offlimit Communications | Restonic | Power up Your Life with Restonic |
| Spitfire Inbound | Henley Business School Africa | Connected Journeys: Henley Africa's CRM-Led Growth Engine |
| Spitfire Inbound & Penquin | Suzuki Auto South Africa | Driving Customer Intelligence: Suzuki’s AI-Ready CRM Transformation |
ONLINE MEDIA & TOOLS AWARDS
| Best Corporate Website |
| Tourvest Destination Management | Flow Communications | Your Africa website development |
| Best Marketing Automation Campaign – Sponsored by WesBank |
| Astron | Shift ONE | MOOV |
| Spitfire Inbound and Penquin | Suzuki Auto South Africa | Always-On Intelligence: Automating Suzuki Auto South Africa's Customer Journey from Interest to Action |
| Best Online Newsletter |
| CHAS EVERITT INTERNATIONAL PROPERTY GROUP | Stratitude | THE PROPERTY SIGNPOST |
| Good Work Foundation | Flow Communications | Reimagining Rural Education newsletter |
| Best Use of Podcast / Vlog to Promote a Brand or Event |
| Absa | Lumico (Pty) Ltd | Cultivating Credibility Through Conversations |
| Benzac | iProspect (dentsu) | Benzac Brand Equity |
| East Coast Radio | | SA Rescue: Out Alive |
| Jacaranda FM | | True Crime South Africa - die Afrikaanse weergawe, Season 4 |
| Nedbank | Lucid Performance | Savings & Investments |
| Nedbank | Lucid Performance | Youth X |
| Outdoor Warehouse | Hyphen Creatives | The For Every Adventure Podcast by Outdoor Warehouse |
| TIM.Africa | | The Incredible Machines Podcast |
| TIM.Africa | EO Durban | EO Ignite 2025 - Podcast Series |
| TIM.Africa | | Ditch The Lump Podcast |
| Woolworths Foods South Africa / W.Creative | Pop24, a division of Media24 | What’s the Difference? A Woolworths Foods Branded Vodcast |
| Xiaomi South Africa | Lucky Hustle | Xiaomi RN15 – Titan Tough |
| Best Online Magazine / Newspaper |
| SME South Africa |
| Best eCommerce Website |
| Berlitz Method | Stratitude | Berlitz Shopify |
STUDENT AWARDS
| The New Generation Student Group of the Year – Sponsored by Mettlestate |
| AAA School of Advertising - Bryanston | | NOTARRA |
| AAA School of Advertising - Bryanston | L’Oréal | L’Oréal - Race to the Extraordinary |
| AAA School of Advertising - Bryanston | | No One Runs Alone |
| AAA School of Advertising - Bryanston | | Crafted By You |
| Vega School at Emeris | Fifth Season | Orphan Clothing Company – Tagged by OCC |
| Vega School at Emeris | Khayelitsha Cookies | Sweet Victory |
| Vega School at Emeris | Soapbox SA | Hero's Voyage |
| Vega School at Emeris | | The Sandton Times |
| Vega School at Emeris | Sapmok | Move Mzansi |
| Vega School at Emeris | | Scully Academy |
| Vega School at Emeris | | Varsity Vibe |
| The New Generation Student of the Year – Sponsored by Mettlestate |
| Francois van Loggerenberg | AAA School of Advertising - Bryanston | One Colour. Every Market |
| Mishka Samodien | AAA School of Advertising - Cape Town | Ladles of Love |
| Mishka Samodien | AAA School of Advertising - Cape Town | LitMe |
| Mishka Samodien | AAA School of Advertising - Cape Town | Lumyree |
| Mishka Samodien | AAA School of Advertising - Cape Town | Coolberg |
THE NEW GENERATION BLACK ONYX OVERALL AWARDS
| The New Generation Top Graphic Designer of the Year |
| Kyle Anthony | Lucky Hustle | Unlucky Lemonade |
| The New Generation Agency Community Engagement Manager of the Year - Sponsored by Unilever South Africa |
| Ndimi Matomane | Bluecloud AI |
| The New Generation UX/UI Designer of the Year |
| Alex Cannon | Stoneway | |
| Taeya Dukes | Auraforbrands | Specno |
| The New Generation Social Wiz of the Year – Sponsored by Unilever South Africa |
| Siyabonga Mzolo | DNA Brand Architects |
| The New Generation Best Customer Experience (CX) of the Year – Sponsored by WesBank |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| Mondelēz South Africa | LePub Johannesburg | Chappies Heritage Campaign - “We've Been There” |
| SuperSport | EGG Studios. Powered by Blue Robot | SuperSport Dream Team |
| Suzuki Auto South Africa | Easy Agency, Spitfire Inbound and Penquin | Jimny Gathering 2025 |
| Telkom | Mscsports | Possibility in Play |
| The New Generation Digital Brand of the Year – Sponsored by WesBank |
| Amarok - Volkswagen Group Africa | OGILVY |
| Cadbury Dairy Milk - Mondelēz South Africa | OGILVY |
| Castle Lager - AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu |
| Castle Milk Stout - AB InBev South Africa | iProspect – dentsu. EGG Studios – Powered by Blue Robot |
| Chappies - Mondelēz South Africa | LePub Johannesburg |
| Cheetos - PepsiCo South Africa | DNA Brand Architects |
| Crocs South Africa | Clockwork |
| Dove - Unilever South Africa | OLIVER MARKETING |
| The Magnum Ice Cream Company | Simunye Media |
| Flying Fish - AB InBev South Africa | Draftline |
| Golf - Volkswagen Group Africa | OGILVY |
| Heineken Beverages SA | TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa |
| Cadbury LunchBar - Mondelēz South Africa | VML South Africa |
| Mercedes-Benz South Africa | Net#work BBDO |
| NikNaks - PepsiCo South Africa | Accenture Song South Africa |
| OREO - Mondelēz South Africa | LePub Johannesburg |
| Payflex | Anomaly |
| Sasol | Bluecloud AI |
| Suzuki Auto South Africa | Spitfire Inbound and Penquin |
| Telkom | Mscsports |
| Vaseline - Unilever South Africa | VML South Africa |
| Vodacom South Africa | Carbon1 |
| Vodacom South Africa | OGILVY |
| Xiaomi South Africa | Lucky Hustle |
| The New Generation Online Strategy of the Year - Sponsored by WesBank |
| AB InBev South Africa | EGG Studios. Powered by Blue Robot & iProspect-dentsu | Castle Lager 130 |
| PRASA | Ascent Africa | PRASA x Isitimela Sabantu |
| Craft Homes | | The Red Wall |
| Dis-Chem | Black&White and M&C Saatchi Abel | |
| Garmin SA | Naritive Global | We’ve Got Your Game |
| Potatoes South Africa | MSJ Marketing | |
| Procter & Gamble | WPP Media | Venus “I Am” |
| Sasol | Bluecloud AI | |
| Suzuki Auto South Africa | Penquin & Spitfire Inbound | |
| Volkswagen Group Africa | OGILVY | Forever Golf: #NameThisGolf |
| The New Generation Small Agency of the Year - Sponsored by Unilever South Africa |
| Bluecloud AI |
| Distrikt 9 |
| EGG Studios. Powered by Blue Robot |
| Fenix Marketing Solutions |
| Hyphen Creatives |
| Lucky Hustle |
| Mettlestate |
| MSJ Marketing |
| Naritive Global |
| Narrate. |
| Spitfire Inbound |
| Stratitude |
| Xcentric Brand Solutions |
| The New Generation Medium Agency of the Year – Sponsored by Unilever South Africa |
| Offlimit Communications |
| Penquin Advertising |
| The New Generation Large Agency of the Year – Sponsored by Unilever South Africa |
| Accenture Song South Africa |
| Dentsu |
| HAVAS Media South Africa |
| OGILVY |
| Publicis / LePub |
| TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa |
| VML South Africa |
| WPP Media |
| The New Generation Social & Digital Corporate of the Year – Sponsored by WesBank |
| AB InBev South Africa |
| Crocs South Africa |
| Heineken Beverages SA |
| Mercedes-Benz Vans South Africa |
| Mondelēz South Africa |
| Payflex |
| PepsiCo South Africa |
| Sasol |
| Suzuki Auto South Africa |
| Telkom |
| Unilever South Africa |
| Vodacom South Africa |
| Volkswagen Group Africa |
| Xiaomi South Africa |
