For 14 years, the WesBank New Generation Social & Digital Media Awards have stood as the definitive benchmark for South Africa’s digital, social, and tech-driven marketing landscape.

As the country's largest independent, performance-first awards platform, we celebrate the power of disruptive marketing, brave creativity, strategic innovation, and measurable ROI.

We serve as the ultimate proving ground—where emerging talent demonstrates its mettle, legacy brands reinvent themselves, and social-first creativity transforms into market authority. From pioneering social campaigns and integrated media strategies to AI implementation and emerging technology, New Gen recognizes the work and the visionaries setting the pace for tomorrow’s consumer ecosystem.

Over our history, we have evaluated more than 6,500 submissions across 60 specialized categories from top agencies, brands, corporates, and rising talent, bestowing over 1,700 accolades that define the story of South African digital innovation. "Winning a New Gen Award isn't just about recognition—it's validation of strategy, execution, and real market impact.”

For the second consecutive year, we are proud to partner with WesBank as our Platinum Headline Sponsor, continuing as The WesBank New Generation Awards. This ongoing collaboration reinforces a shared dedication to driving digital innovation, creative bravery, and commercial growth across South Africa’s marketing ecosystem.

The WesBank New Generation Awards: "We move with you.