Digital Brand Specialist

Job description

The Digital Brand Specialist is a full-time, on-site role based in Cape Town, responsible for strengthening and managing the Trust’s digital brand presence. This role involves planning and executing digital brand and communication strategies across websites, social media, email campaigns, and other online platforms to increase awareness, engagement, and donor support. The Digital Brand Specialist will be responsible for, but not limited to these,Digital strategy development and execution:

• Conduct an analysis of the brand
• Create and implement a digital marketing strategy that will boost CHT brand awareness across all digital platforms.
• Set clear, measurable objectives for online campaigns to grow engagement, donations, and awareness.
• Identify target audiences and develop tailored campaigns to reach segmented donors effectively
• Identifying and recommend the most effective digital channels for various campaigns
• Stay up-to-date and conduct research into latest digital marketing trends and best practices would boost brand awareness and translate to ROI- assist the team in reaching brand and fundraising goals by implementing new technology.
• Integration and use of AI into workflows to ensure efficient and innovative campaigns.

Content creation and management:

• In collaboration with the CHT Communications team , conceptualize and create multimedia content for all digital platforms (articles, videos, graphics), ensuring it aligns with CHT’s voice, vision and mission.
• Manage social media channels, including content planning, posting, engagement, and monitoring for the digital platforms.
• Communicate with followers, respond to queries in a timely and professional manner, and manage engagement
• Create emailer and social media templates to enable consistent brand application to digital assets.
• Create and optimize all digital marketing campaigns, with attention to segmentation, messaging, and design.

Website management and SEO:

• Oversee website updates and improvements, ensuring accurate and updated information and a seamless user experience.
• Implement SEO best practices to drive organic traffic and improve search engine rankings.
• Collaborate with internal and external stakeholders to enhance website functionality and user experience

Paid digital advertising

• Plan and manage paid digital ads to drive specific goals like brand building or fundraising
• Regularly assess paid campaigns' ROI to ensure they align with budget and impact expectations
• Maintain and track advertising budgets - including and processing incoming advertising invoices and compiling advertising reports
• Ensuring data integrity is adhered to
• Identify digital advertising opportunities such as GDA’s grants etc

Data analysis and reporting

• Track and analyze key performance indicators (KPIs) across digital platforms, including engagement rates, click-through rates, conversion metrics, and donor acquisition costs.
• Use data to measure ROI and adjust/develop strategies accordingly.
• Generate reports that will demonstrate impact and opportunities for growth and improve.

Paid digital advertising

• Plan and manage paid digital ads to drive specific goals like brand building or fundraising
• Regularly assess paid campaigns' ROI to ensure they align with budget and impact expectations
• Maintain and track advertising budgets - including and processing incoming advertising invoices and compiling advertising reports
• Ensuring data integrity is adhered to
• Identify digital advertising opportunities such as GDA’s grants etc

Requirements

• Digital diploma or similar qualification
• 3+ years of experience in digital marketing, branding with a focus on probona and paid marketing campaigns and ad platforms.
• Experience of working in a nonprofit or fundraising environment will be an added advantage.
• Experience in multimedia (videography and photography) content creation for digital platforms
• Strong skills in brand strategy and brand management, with experience shaping and maintaining a cohesive digital brand identity.
• Excellent knowledge of Google ads, Display/ YouTube campaigns, Meta, X, TikTok, SEO, LinkedIn as well as other advertising platforms.
• Experience with WordPress and website management experience in digital tracking mechanism linked to CRMs 
• Content marketing and campaign management experience is a must
• Passionate about the cause and able to work with sensitive content
• Displaying of personal values that are aligned with the values of the trust (dynamism, integrity, kindness, accountability and collaboration)
• High level communications and people skills: able to work with people from different environments
• Ability to adjust to any kind of [situation] and to display emotional resilience in stressful situations
• Has a clear vision and desire for personal and professional growth
• Self-motivated to be in this role, constantly researching and developing new ideas and keeping up with technology
• Flexibility, adaptability and willingness to take on a wide range of tasks
• Enjoy working across various multi-disciplinary teams
• Ability to manage multiple projects and deadlines effectively.
• Strong ability in conceptual and visual thinking.
• Creative out-of-the-box thinking – displaying innovative ways of working.
• Able to work both independently and collaboratively.
• Ability to create concise briefs for agencies and designers.
• Excellent time management and project management skills 
• Have a proven track record of troubleshooting and problem solve independently
• Excellent understanding of digital resources and web data
• Critical thinker
• Ability to thrive in an environment with a high level of autonomy and responsibility

Posted on 08 Oct 11:04, Closing date 7 Dec