The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...
Mike Sharman 13 Feb 2019
Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...
Mike Sharman 11 Jan 2018
It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old...
Mike Sharman 6 Jul 2017
It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old...
Mike Sharman 5 Jul 2017
Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human...
Mike Sharman 16 Mar 2017
The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst...
Mike Sharman 6 Mar 2017
By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...
Mike Sharman 8 Dec 2016
BBM launches summer, in pure Jozi-style with an exclusive, secret venue gig that includes SA's hottest artists Black Coffee and Black Motion...
Mike Sharman 7 Nov 2016
An interactive, iPad e-book, it's a first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause...
Mike Sharman 31 Oct 2016
Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration...
Mike Sharman 20 Sep 2016
Last week I shared this pic of actor/comedian/director - Glen Biderman-Pam - playing all of the characters from GoT...
Mike Sharman 3 Jun 2016
From no legs to running a mile of The Ultimate Human Race...
Mike Sharman 19 May 2016
Everywhere we turn in South Africa, there is someone throwing shade at another. From the red and blue politicians to those in green and gold, to the AKA-Pearl-Bonang-Euphonik-Zinhle social soapie; the beef is unavoidable...
Mike Sharman 10 May 2016
I receive unsolicited mails - weekly - from graduates, matriculants, and experienced industry individuals, vying for a potential role at Retroviral; anything...
Mike Sharman 13 Apr 2016
2015 was one of the most globally uninspiring years in terms of digital advertising...
Mike Sharman 8 Apr 2016
It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness...
Mike Sharman 22 Apr 2015
Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.
Mike Sharman 19 Jan 2015
