What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Tweets encourage double amputee teen to walk again
19 May 2016
From no legs to running a mile of The Ultimate Human Race.
Nedbank, sponsor of the South African Paralympic Team, has created a real-life track, compiled of tweets of encouragement from strangers across the country to aid Sandile Mbili, a 17-year-old, wheelchair-bound, double-amputee from Diepsloot.
From learning to walk again, Sandile is now taking on the challenge of running a full mile at one of the world’s toughest ultra marathons - The Comrades Marathon – in order to raise awareness and ultimately funds for an organisation that gifts prosthetic legs to underprivileged South Africans.
Over the next 10 days, you can tweet your messages of support and encouragement to Sandile (@PhambiliSandile) and use the hashtag #GoSandile. These tweets will then be converted into a full one mile (#NedbankGreenMile) stretch of track on 29 May 2016.
