New ad surveillance tool provides immediate status reports

SpotCheque is an innovative advertising surveillance tool that confirms not only whether an advert has flighted, but also if it's been screened in the right programming slot and at the right time. It's a system that operates 24/7 and has already detected a flighting error margin of 11% while also highlighting total omissions!

Once the ad has been flighted, SpotCheque, in association with joint-venture partner, Telmar, produces a Reach, Frequency and Cost per Point Report of the client's particular ad campaign. An exception report, which consists of any errors found, is issued at 12:00 on the day following the ad's broadcast. This immediacy allows agencies to nip inaccuracies in the bud, critical for quick turn-around retail accounts or short promotional bursts where immediate compensation is essential.

SpotCheque eliminates wastage by ensuring that the client's correct market is being reached and facilitates compensation if it is not.

Ornico Media Information are leaders in providing media intelligence tools to the advertising and marketing industry. "We weren't just satisfied with owning the biggest market share for the last eighteen years," says founder and co-partner Oresti Patricios. "We wanted to expand our company's vision by fine-tuning our services," he adds. Which is precisely why Ornico developed SpotCheque.

Proudly, Ornico are delighted to help new clients like SAB, Relyant, Nestle', Kimberly Clarke and Shopright Checkers with this amazingly powerful flighting schedule monitoring system.