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- Haydn Townsend, IAB SA chair has announced that Paula Hulley, IAB SA CEO will not be renewing her contract into 2022.
- On 16 September 2021, Netflix announced a commitment of $400,000 (R5.5m) in the form of a grant and creation of scholarships to extend the support for Black representation in the film and TV industry to the creative ecosystem in South Africa.
- Everything has changed. That is a given. And so when Net#work BBDO moved into their new offices and started unpacking the 27 years of awards haul for the shelves, the leadership team had, well, a meltdown.
- Geometry's Cape Town team have joined VMLY&R South Africa, expanding VMLY&R's service offering and creating the means for the company to be even more channel-agnostic. Jarred Cinman, CEO of VMLY&R South Africa, shares more. Evan-Lee Courie
- The Clicks Group has said that its total South African Special Risks Insurance Association (Sasria) claim related to the civil unrest in July amounts to R726m, comprising loss of stock of R522m (carrying value of R334m), replacement of fixed assets of R182m (carrying value R61m) and other costs of R22m.
- Technology giants such as Amazon and Google will hold the largest market share of the banking industry within just five years, if banks fail to digitally transform.
- YouTube has announced that the YouTube NextUp programme will be available in Nigeria and South Africa. The programme is an opportunity for local creators to take their content creation to the next level.
- With the recent announcement of Paula Hulley's resignation as CEO of IAB SA, we spoke with her to find out more about her time as IAB SA's CEO. Emily Stander
Clockwork brings home 9 Cannes Lions for Xbox with McCann collab campaign
Clockwork, once again, delivers for the Xbox account by scooping a total of nine Cannes Lion Awards, with a further five shortlists for its Visit Xbox - The Birth Of Gaming Tourism campaign.
In partnership with McCann UK, Clockwork was responsible for the digital production on the campaign that saw Xbox showcasing whole new worlds – away from traditional gaming and into a world of global travel and tourism exploration.
In a groundbreaking partnership with travel experts Rough Guide, the games were built around actual worldwide destinations with full tours of locations, setting choices, comprehensive writing and research, information holiday packages and so much more.
The concept of ‘gaming tourism’ allows the public to explore the world through the eyes of one of the most detailed and up-to-date travel information guides and ‘not to play, but to visit’.
Reaching brand new audiences that didn’t want the heroes, guns and combat of gaming, the Visit Xbox - The Birth Of Gaming Tourism initiative opened up a brand new dimension to the gaming platform.
Digital director of Clockwork is thrilled at the recognition for his team: “I am over the moon that the team gets rewarded for their mind-blowing talent and enthusiasm.”
Visit XBox – The Birth Of Gaming Tourism, as a concept, is testament to the platform's innovation and diversity, reaffirming why it’s one of the leading gaming consoles in the world.
Clockwork is a Johannesburg and London-based through the line agency focused on building meaningful connections with brands and their audiences. Independent. Integrated. Inspired.
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