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The campaign is shortlisted under Experience: Brand Experience & Activation: Social Behaviour & Cultural Insight.
Since Cannes Lions' release of its shortlists, South Africa has 10 entries shortlisted. TBWA\Hunt\Lascaris has four shortlisted entries, Joe Public three and Promise two and McCann one.
The shortlisted released on Monday, 17 June:
View the complete shortlist.
View the complete shortlist.
View the complete shortlist.
The next shortlists to be released tomorrow, 18 June, Tuesday are:
On 19 June, Wednesday the shortlist for Good: Sustainable Development Goals will be announced.
For the first time, Cannes Lions will announce the Bronze and Silver winners, ahead of the evening Awards Show festivities. this afternoon the Bronze and Silver winners in the Pharma Lions, Health & Wellness Lions, Print & Publishing Lions, Outdoor Lions and Audio & Radio Lions will be announced.
For more:
