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Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
Doing good is good for business: How brand purpose can steer your sustainability journey in AfricaArticle

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

Adeola Tejumola, Issued by Kantar 4 May 2021

#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMI
#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMIArticle

Leza Wells, chief product actuary and acting chief of marketing, at life insurer FMI (a Division of Bidvest Life Ltd) fills us in on her role...

Evan-Lee Courie 3 May 2021

#BehindtheBrandManager: Travis Coppin of Food Lover's Market
#BehindtheBrandManager: Travis Coppin of Food Lover's MarketArticle

Managing executive for marketing and buying Travis Coppin fills us in on the Food Lover's brand strategy, and what it takes to survive and thrive in the competitive grocery retail business...

Lauren Hartzenberg 30 Apr 2021

#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitude
#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitudeArticle

Jardim chats to us about her fulfilling career with Adidas South Africa, and why Impossible Is Nothing is a statement the brand stands by...

Lauren Hartzenberg 26 Apr 2021

#BehindtheBrandManager: Leigh-Anne Acquisto of Liquorish Ink
#BehindtheBrandManager: Leigh-Anne Acquisto of Liquorish InkArticle

Although not a brand manager, Leigh-Anne Acquisto, founder and MD of specialist strategic consultancy Liquorish Ink, has extensive experience working with brands and recently helped create the brand identity for a new restaurant in Johannesburg called Proud Mary...

Jessica Tennant 19 Apr 2021

#BehindtheBrandManager: Sonja Jansen van Rensburg, chief communications officer, Zutari
#BehindtheBrandManager: Sonja Jansen van Rensburg, chief communications officer, ZutariArticle

In October 2019, the owners of Aurecon Africa decided to demerge from the global Aurecon business and set course for a purely African business focus...

Sindy Peters 14 Apr 2021

#BehindtheBrandManager: Justine Cullinan of Nando's on building an empathetic muscle
#BehindtheBrandManager: Justine Cullinan of Nando's on building an empathetic muscleArticle

In this #BehindtheBrandManager feature, we find out more from Justine Cullinan, GM of marketing and brand strategy and communication at the iconic and well-loved South African fast-food chain Nando's...

Ruth Cooper 13 Apr 2021

#Newsmaker: Tshego Tshukutswane, Wunderman Thompson SA's new group chief strategy officer
#Newsmaker: Tshego Tshukutswane, Wunderman Thompson SA's new group chief strategy officerArticle

Earlier this year, Wunderman Thompson SA announced the appointment of Tshego Tshukutswane to its executive team as group chief strategy officer. Tshukutswane joined this month succeeding Moagi Bodibe, who has taken up independent consulting...

Jessica Tennant 8 Apr 2021

#BehindtheBrandManager: Cate Williams of Retail Capital South Africa
#BehindtheBrandManager: Cate Williams of Retail Capital South AfricaArticle

Cate Williams, marketing manager and brand strategist at Retail Capital South Africa, uncovers the driving force behind the brand...

Evan-Lee Courie 25 Mar 2021

Paying tribute to Aggrey Maposa
Paying tribute to Aggrey MaposaArticle

Aggrey Maposa, an Africa research guru and former chief growth officer for Kantar West East and Central Africa, has passed away today after a long illness...

Issued by Kantar 9 Mar 2021

Fusion juries named for The One Show 2021, ADC 100th Annual Awards
Fusion juries named for The One Show 2021, ADC 100th Annual AwardsArticle

The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the inaugural One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards...

26 Feb 2021

The launch of The Forge by Machine_ unlocks a world of opportunities for young creative talent
The launch of The Forge by Machine_ unlocks a world of opportunities for young creative talentArticle

With the aim of addressing inclusion and diversity in the advertising and communications industry, Machine_ has launched The Forge - which aims to find, mentor and grow young creative talent...

Issued by Machine_ 22 Feb 2021

Markham's 'Help! Don't Harm' campaign raises R500k for Sonke Gender Justice
Markham's 'Help! Don't Harm' campaign raises R500k for Sonke Gender JusticeArticle

Following President Cyril Ramaphosa call last year for a collaborative effort in the fight against gender-based violence (GBV), Markham amplified its ongoing efforts...

Issued by TFG (The Foschini Group) 15 Feb 2021

See sustainability through different eyes in this powerful Standard Chartered global campaign by TBWA\ Singapore
See sustainability through different eyes in this powerful Standard Chartered global campaign by TBWA\ SingaporeArticle

Standard Chartered's new global brand campaign launches with a powerful film "Through Different Eyes", which was filmed last year in Croatia under challenging Covid-19 restrictions...

Issued by TBWA 11 Feb 2021

5 things your brand needs to think about in their communication strategy
5 things your brand needs to think about in their communication strategyArticle

Over the last year, business communications became extremely challenging as companies had to quickly adopt new lines of communication to coordinate teams and meet the demands of their clients...

Lerato Songelwa 8 Feb 2021

Wunderman Thompson SA's leadership expands with industry heavyweights
Wunderman Thompson SA's leadership expands with industry heavyweightsArticle

Wunderman Thompson SA is introducing two more senior individuals who will join the executive team namely; Colett Naidu and Tshego Tshukutswane...

Issued by Wunderman Thompson 29 Jan 2021

Old Friends Young Talent winning streak continues
Old Friends Young Talent winning streak continuesArticle

Old Friends Young Talent has added to its client portfolio pedigree by welcoming FUTURELIFE® to its stable of brand partners. The agency has hit the ground running by reworking the brand strategy and putting together a new campaign for the functional food brand, which is supported by a television commercial (TVC), public relations, in-store and social media campaign.

Issued by Old Friends Young Talent (OFyt) 28 Jan 2021

'Movement that inspires' - Kia presents its new brand purpose and future strategy
'Movement that inspires' - Kia presents its new brand purpose and future strategyArticle

Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, 'Movement that inspires', Kia revealed new details of a strategy...

Issued by Kia Motors South Africa 20 Jan 2021

Kia reveals new corporate logo and global brand slogan
Kia reveals new corporate logo and global brand sloganArticle

The launch of the new logo follows the announcement of Kia's 'Plan S' long-term business strategy in 2020...

7 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketingArticle

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

Glen Meier 29 Dec 2020

#BizTrends2021: What will shape digital storytelling in South Africa in 2021
#BizTrends2021: What will shape digital storytelling in South Africa in 2021Article

In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020...

Mongezi Mtati 22 Dec 2020

Kaap Agri unveils new logo and brand structure
Kaap Agri unveils new logo and brand structureArticle

The announcement comes as the JSE-listed group presented a resilient financial performance, declaring a 4.7% increase in gross profit for the financial year.

9 Dec 2020

Six Challengers who made things happen in 2020 - against the odds!
Six Challengers who made things happen in 2020 - against the odds!Article

The folks who believe that it's possible to beat the odds, get out there and make things happen in a world that's asked us to slow down and stay indoors. While we might call our friends who do this show-offs, we call the brands that do this Challengers...

Rhiannon Rees, Issued by eatbigfish 7 Dec 2020

Your brand could be your competitive advantage
Your brand could be your competitive advantageArticle

Everyone out there is struggling in the current economy. It also seems that we are all being called upon to adapt and do things differently to survive...

Gary van Zyl 26 Nov 2020

Brand Factor launches quirky new UK hand sanitiser brand
Brand Factor launches quirky new UK hand sanitiser brandArticle

Put your Anzupp for Brand Factor! When our client, Healthguard Hygiene UK, saw an opportunity to launch a new B2C hand sanitiser brand, they turned to Brand Factor to create the magic...

Issued by Brand Factor 12 Nov 2020

Volkswagen, BlackIvy enter collaboration for green growth in Ghana
Volkswagen, BlackIvy enter collaboration for green growth in GhanaArticle

Volkswagen Ghana and BlackIvy Ghana are working together towards sustainable mobility, green growth and more affordable cars and homes in Ghana...

22 Sep 2020

Ogilvy becomes first agency brand to reach 1 million followers on LinkedIn
Ogilvy becomes first agency brand to reach 1 million followers on LinkedInArticle

Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn...

Issued by Ogilvy South Africa 9 Sep 2020

Cape Town City Ballet's dance with digital
Cape Town City Ballet's dance with digitalArticle

Recognising that Cape Town City Ballet's fans are highly engaged on social media, Arora Online focused here first, ensuring that social branding was consistent and premium...

Issued by Arora Online 2 Sep 2020

Insightopedia: The value of sponsorship
Insightopedia: The value of sponsorshipArticle

Sponsorship, like most marketing activities, should derive commercial value to the sponsor...

Issued by Openfield 25 Aug 2020

Image source: Screengrab from Chicken Licken ad on .
Brand advertising must acknowledge Covid-19 to cut throughArticle

Heather Tluczek, managing director, InSites Consulting South Africa writes that brands need to remain agile in their response to customers' new and constantly shifting needs, as well as the emotional bandwidth of consumers...

Heather Tluczek 20 Aug 2020

#NedbankIMC2020: Andy Rice's four-box model for effective brand strategy
#NedbankIMC2020: Andy Rice's four-box model for effective brand strategyArticle

The first speaker at the Nedbank IMC 2020 conference was none other than long-time industry veteran and brand strategy consultant Andy Rice, sharing learnings for establishing a successful, sustainable, change-resistant brand...

Jessica Tennant 27 Jul 2020

How to re-engage consumers to speed up post-pandemic recovery
How to re-engage consumers to speed up post-pandemic recoveryArticle

Understand how six distinct consumer tribes can help marketers to reshape their messaging, consumer experiences and even their innovation plans to drive recovery...

Issued by Kantar 24 Jul 2020

"The industry needs to reset, rethink and reposition" - Robyn Campbell
"The industry needs to reset, rethink and reposition" - Robyn CampbellArticle

Recently appointed Machine_ MD Robyn Campbell tells us everything from how the agency is adapting to the new consumer and media environment, to where the industry is at on its journey towards transformation and what it was like joining a new agency during lockdown...

Jessica Tennant 7 Jul 2020

Adidas x Parley partnership renews commitment to fighting plastic pollution
Adidas x Parley partnership renews commitment to fighting plastic pollutionArticle

Adidas and Parley for the Oceans have marked the fifth anniversary of their partnership, focused on addressing the global plastic crisis and its contribution to marine pollution...

2 Jul 2020

SA remains a hotbed for automotive talent
SA remains a hotbed for automotive talentArticle

The tough times ahead for the automotive sector will bring out the best in management talent, for which South Africa is already world-renowned...

30 Jun 2020

The Waterfront Theatre School rebrands after almost 30 years - guided by Arora Online
The Waterfront Theatre School rebrands after almost 30 years - guided by Arora OnlineArticle

The Waterfront Theatre School approached Arora Online to reinvent their brand image and move the business into a modern context with a broader focus on all aspects of the creative industry.

Issued by Arora Online 24 Jun 2020

Ogilvy Johannesburg and Ogilvy Cape Town among Cannes Top 5 most creative agencies of the decade
Ogilvy Johannesburg and Ogilvy Cape Town among Cannes Top 5 most creative agencies of the decadeArticle

Ogilvy Johannesburg has ranked third in the Cannes Lions Middle East and Africa Agency of the Decade rankings, followed closely by Ogilvy Cape Town, ranking fourth...

Issued by Ogilvy South Africa 23 Jun 2020

Ogilvy named Network of the Year by The One Show
Ogilvy named Network of the Year by The One ShowArticle

The One Show, the world's most prestigious award show in advertising, design and digital marketing, has named Ogilvy 2020 Network of the Year in recognition of outstanding work across disciplines on behalf of its clients...

Issued by Ogilvy South Africa 22 Jun 2020

From tragedy to triumph: How a digital brand can emerge from a lockdown liquidation
From tragedy to triumph: How a digital brand can emerge from a lockdown liquidationArticle

When Associated Media Publishing closed its doors after 38 years, it sent a tragic message about business in the Covid-19 era: jobs would dwindle, and companies would liquidate. But it's not all bad news...

Issued by Arora Online 17 Jun 2020

The IAB SA Youth Action Council is announced
The IAB SA Youth Action Council is announcedArticle

The IAB SA is proud to announce the selected council members for the much valued IAB SA Youth Action Council, under the leadership of IAB SA member and GetSmarter social paid executive, Luzuko Tena...

Issued by IAB South Africa 15 Jun 2020

Ogilvy's Paul O'Donnell voted president of EACA
Ogilvy's Paul O'Donnell voted president of EACAArticle

Paul O'Donnell, chief executive of Ogilvy EMEA, has been elected as the new president of the EACA...

Issued by Ogilvy South Africa 12 May 2020

The time for marketing leadership
The time for marketing leadershipArticle

A thought leadership article by Brenda Koornneef on the importance of the right and urgent marketing strategy and innovative actions that South African marketers need to drive....

Brenda Koornneef, Issued by Downtown Creative Agency 5 May 2020

Media agencies partner to provide free digital communications to companies on coronavirus measures
Media agencies partner to provide free digital communications to companies on coronavirus measuresArticle

Forward-thinking digital media agencies, TQ Group and Craft Creative Brew House, have joined forces in a campaign offering free digital creative executions to the value of R40,000 to companies wishing to communicate Covid-19-related messages with their customers and staff...

Issued by TQ Group 30 Apr 2020

10 ways to stay connected on Biz during lockdown
10 ways to stay connected on Biz during lockdownArticle

Self-isolation, lockdowns, working remotely and physical distancing can get you down. Bizcommunity is the daily 'virtual commute' that brings you closer to 19 industry communities...

Issued by Bizcommunity.com 15 Apr 2020

Jane Wakely, Mars & Mars Pet Nutrition.
Warc Awards 2020 announces Effective Innovation shortlistArticle

20 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business to deliver tangible results...

8 Apr 2020

Image credit: Mikaala Shackelford on .
CX from a millennial perspectiveArticle

To engage with millennials brands must weave seamless experiences across digital platforms and multiple channels...

Pieter De Villiers 2 Apr 2020

fauxels on .
The business of brandArticle

Johnny Johnson from TowerStone Leadership Centre discusses stakeholder capitalism which was a hot topic in Davos recently, and how it relates to brand strategy and communication...

Johnny Johnson 25 Mar 2020

Email signature marketing introduced into prestigious Digital Brand Strategy course
Email signature marketing introduced into prestigious Digital Brand Strategy courseArticle

Students enrolling for the 2020 Digital Brand Strategy course at The IIE's Vega School will, for the first time ever, be introduced to the role of email signature marketing as a powerful (and highly cost-effective) digital marketing channel...

Issued by Rocketseed 2 Mar 2020

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