Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Jobs

Area Manager Centurion
Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

23 hours

Source:

Warc identifies 8 blockers to advertising effectiveness

1 day

More news

(Image: @ Lesley Svenson, Bizcommunity)

Clio Awards | SA agencies showcase how local can land internationally

Danette Breitenbach & Karabo Ledwaba 24 Apr 2026

#CannesLions2026 | 2 exceptional SA creatives named to prestigious juries

24 Apr 2026

Source:

The new role of the editor: Shaping work before it’s shot

Garon Campbell 24 Apr 2026

Pictured (L to r): Katja Fasink, CEO of key7 Communications and Cyber Security, Slovenia,Maxim Behar, WCFA president and CEO of M3 Communications Group, Bulgaria, Lebo Madiba, managing director, PR Powerhouse, South Africa, Diego Biasi, PR and Digital Strategy Consultant and Founder and CEO of BPRESS Italy,and Sergii Bidenko, reputation and crisis advisor at SEC Newgate Ukraine and member of the Management Board of ICCO (Image composite: @ Ruth Cooper, Bizcommunity)

Corporate crisis: The broken heart of communications

Lebo Madiba 24 Apr 2026

Pep is one of the best marketers to work for according to Scopen. Source: Pep.

Scopen: SA agencies want to work with Pep, Nedbank

24 Apr 2026

Source:

From AI companionship to brand trust, Warc outlines 2026's key trends

24 Apr 2026

Fashion care brand, The Lab’s latest campaign reframes 'care as culture'

24 Apr 2026

How Lumico and Lava Lamp Lab built a high-impact website for the Tygerberg Hospital Children’s Hospital

How Lumico and Lava Lamp Lab built a high-impact website for the Tygerberg Hospital Children’s Hospital

Lumico 24 Apr 2026

Your dashboard is talking. Is anyone listening?

Your dashboard is talking. Is anyone listening?

Can!do 24 Apr 2026

Mancosa East Coast Radio Business Breakfast drives future-focused leadership conversations in KZN

Mancosa East Coast Radio Business Breakfast drives future-focused leadership conversations in KZN

East Coast Radio 24 Apr 2026

Hot 102.7FM hits no.1 again in Media and Telecoms in Growth Champions 2026

Hot 102.7FM hits no.1 again in Media and Telecoms in Growth Champions 2026

HOT 102.7FM 24 Apr 2026

Digital access needs digital skills

Digital access needs digital skills

Candice Jagesur, Ignition Group 24 Apr 2026

Pet food sales surge 28% in SA as consumers prioritise furry family members

Pet food sales surge 28% in SA as consumers prioritise furry family members

24 Apr 2026

Why the best client relationships are built on uncomfortable honesty

Why the best client relationships are built on uncomfortable honesty

We Do Digital 24 Apr 2026

MO Agency launches Answer Engine Optimisation as AI reshapes how businesses get found

MO Agency launches Answer Engine Optimisation as AI reshapes how businesses get found

Luke Marthinusen, MO Agency 24 Apr 2026

Animation Festival returns alongside Comic Con Cape Town 2026

Animation Festival returns alongside Comic Con Cape Town 2026

24 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

Street Store returns to support communities in need this Winter

Street Store returns to support communities in need this Winter

23 Apr 2026

Effie invites brands to shape the next generation of marketing talent through Effie College

Effie invites brands to shape the next generation of marketing talent through Effie College

Association for Communication and Advertising 23 Apr 2026

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Ogilvy tops the creative agencies. Source: Supplied.

These are South Africa’s best agencies to work for, according to Scopen

23 Apr 2026

African retail’s future hinges on tech-driven consumer insights

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

hubspot

SA's leading HubSpot partner, MO Agency ranks 16th globally for HubSpot sold and implemented

Luke Marthinusen, MO Agency 23 Apr 2026

Alternative credit drives 71% growth in SA's digital retail spending

Alternative credit drives 71% growth in SA's digital retail spending

23 Apr 2026

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Ogilvy South Africa 23 Apr 2026

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Dentsu 23 Apr 2026

The TV vs digital debate is over. Digital won

The TV vs digital debate is over. Digital won

TDMC 23 Apr 2026

The invisible competitors

The invisible competitors

Rosemary Baronetti, M+C Saatchi Abel 23 Apr 2026

Blades of our lives: How Philips Series 3000 won by speaking to South Africans in their tongue

Blades of our lives: How Philips Series 3000 won by speaking to South Africans in their tongue

TBWA 23 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Agency 23 Apr 2026

Africa news

African retail’s future hinges on tech-driven consumer insights

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

Google Earth AI integration bridges the gap between digital marketing and physical reality

Google Earth AI integration bridges the gap between digital marketing and physical reality

23 Apr 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

iME appoints Carol Tshabalala as CEO, Africa

iME appoints Carol Tshabalala as CEO, Africa

17 Apr 2026

Let's do Biz