Highly refined maize meal is the cornerstone of the South African food industry and also the food staple for many. There is a multitude of brands available - and to stand out from competition is vital for brands, as well as having a good price point.
Popular in the North West province and Gauteng, Super Goal by Noordfed is sold in wholesale and various selected outlets, and is set to see a brand rejuvenation to do just that.
Boomtown Strategic Brand Agency has been charged with increasing brand awareness including point-of-sale work and sales promotions.
"The campaign will be rolled out in the coming months, and will feature distinct communication support, which will make the product stand out, and convey the premium intrinsic differentiators... Super Goal is clearly (visually) a superior, white maize meal; is great tasting; and (when cooked) expands to make substantial quantities. This is a result of the recent world-class Noordfed milling facilities built in Lichtenburg," said Boomtown MD, Wayne Harrison.