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#BizTrends 2019: What is the key to a successful tourism sector in Africa?
©photogilio via 123RF
If we are to arrest this decline global changes are crucial. Initiatives should include everything from banning plastic straws to reducing carbon footprints. Unfortunately, locally there is little we can do to move the global needle on these initiatives. There are however African solutions that are making a difference. Kenyan is the 8th largest producer of geothermal power and is expanding further. The Kenyan electricity industry has a surplus and even exports power to neighbouring countries. Not all countries have the benefits of geothermal power, they do all have the ability to use renewable energy sources more though.
The success of Capetonians in reducing water consumption in the city is well documented, but perhaps not sufficiently celebrated. No other city, anywhere in the world, has reduced their use of water so dramatically. This education needs to be shared globally so we all benefit as this is not an African problem, it is a global issue. For example, the US city of El Paso will be drinking treated sewage water as part of their solution to water shortages, such as the dire situation in which they find themselves.
Tourism has become important to the growth of any economy, which is why so many countries are now reviewing and developing their tourism policies...
Robin Fredericks 13 Aug 2018
For changes to the business and economic practices for environmental reasons to be widely implemented, they need to be coupled with economic benefits. Reducing the dependency on tourists who have flown thousands of miles is an example; spending money on new light bulbs, that last longer is another; reducing the cost of energy by using less, at minimal impact to your guests is yet another.
All of these initiatives have been implemented across many businesses in Africa and those businesses are the most sustainable.
The next stage of economic sustainability will come in ensuring more goods and services are purchased locally. Staff must be trained locally to an international standard. This will give them the opportunity to have rewarding careers in the hospitality industry and to progress to management positions. It also ensures the economic benefit of employment is retained locally. This will boost local in national economies significantly. Local produce must be used wherever possible. We are lucky enough to have some amazing ingredients throughout Africa, so we must use them. Let us celebrate what we have and not just look to imitate others. Similarly, local produce, grown locally benefits local farmers and logistics providers again benefitting the local community.
The fifth edition of the HVI analysed the hotel values of 26 markets operating in 19 African countries, providing crucial information for investors...
6 Sep 2018
Travel and accommodation must be aimed at more local people. Travelling by train rather than flying will have an impact. The new train across Kenya is allowing locals to reach the coast in a safe, quick and cheap manner. More reliable, long distance mass passenger transport options are required. Taking cars off the road will reduce pollution and make the roads safer.
Mid-market hotel brands priced at $100 rather than $250 will allow more locals to travel for both business and leisure. Historically the cost of accommodation has restricted demand from local guests, this low demand deterred investors from constructing mid-market hotels. However, many African economies have now developed sufficiently for investors to see the potential in this sector of the hotel market.
Where once demand was dependent on international travellers Africans are now doing it for themselves, and as a consequence creating a much more robust and sustainable industry...
Tim Smith 8 Jan 2018
Winston Churchill once said: "The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty." That is the way we must view building sustainable businesses in Africa.
A truly sustainable business, anywhere in the world, but particularly in Africa must be both environmentally and economically sustainable. The good news is that these two aspects work together and are equally important. And put together you will end with a much stronger and more balanced business.