The promoters phoned regular shoppers from the Clinique database at their homes, inviting them to the cosmetic giant's "Bonus Time" promotion. In addition they alerted MTN customers and invited them to avail themselves for in-store specials to expand MTN's client base.
"Marketers constantly look for ways to make their product stand out in a crowded category. Primedia @ Home ensured MTN added current Clinique clients to their database, and consumers were made aware of product offers from both brands. The tripartite partnership proving valuable all-round in new business acquisitions and old business retention, and in customers getting value added service. The success of the promotion was two-pronged for MTN and Clinique, allowing both brands to reach consumers at home and in-store," says Modise Makhene, Primedia @ Home Managing Director.
