Softline also takes off with the airports

Global financial softwear product developer, Softline Pastel, in collaboration with Out of Home specialists, Altmedia, has launched an alternative advertising campaign at Johannesburg International Airport for their 2005 accounting and payroll range - yet another brand targeting the valuable airport real estate.

The eight light-box executions are situated in the high traffic domestic departure air-bridges, where they have a high visual impact. They are strategically targeted at small to medium businessmen who travel frequently. "Advertising in the airport environment has been a fantastic addition to our media schedule because of the massive volumes of our target audience that constantly move through that environment," says Lara Nahan, Softline Marketing Manager.

Altmedia was formed in 1998 to house the alternative media interests of ClearChannel Independent, GMR Transit Media and The Letter Corporation.