AMPS 2003A - television and cinema
TV viewership continues to trend upwards, but only one station shows the benefit of this. Cinema attendance remained stable.
Television is no longer measured with radio in the RAMS diary. To provide an overall picture of media in South Africa however, SAARF has released this limited information on television viewing, from SAARF AMPS. The industry should note that SAARF TAMS is the official TV currency. Total TV viewership ("Yesterday") has remained stable, but is showing an upwards trend. Current viewership is at 20.023-million, or 67.3% of the adult population in South Africa.
Viewing time is up, but not significantly. According to SAARF TAMS, people watch on average 3.01 hours a day (up slightly from 2.55 hours in 2002), and 21.07 hours a week (up from 20.25 hours last year).
Three stations showed significant changes in penetration.
Profile changes
Cinema
Cinema is again the picture of stability, with audience levels and profiles remaining statistically unchanged over the previous survey. Bear in mind that AMPS does not measure the cinema-going habits of the under-16s, a significant part of cinema's audience.
Source: For the complete AMPS 2003A data, visit the SAARF website at www.saarf.co.za.
