Latest RAMS figures under the microscope

Radio listenership trends and changes:

• On average, people are listening to radio for two minutes longer than they were in the last diary. On an average day people are listening for three hours and 33 minutes.
  
• The increased listenership can be seen between 7:30-9:30am on Saturdays, 7:45-9:15am and again 7-8:15pm on Sundays. Monday to Friday listenership is relatively stable.
  
• In an average week, nationally people listen to 2.1 stations. Gauteng is the highest at 2.4 stations followed by North-West at 2.2 stations.
  
• The majority of listeners fall into LSM groups 4-7 (65% of all radio listeners).
  
• 78% are Black, 11.7% are White, 7.7% are Coloured and 2.6% are Indian
  
• Radio listenership via a cellphone is up by 24% diary on diary.

Putting the past seven day listenership under the microscope the following changes are visible:

Increases

• Highveld: up by 5%
  
• Talk Radio 702: up by 10.3%
  
• Tru FM: up by 15.3%

Decreases

• YFM: down by 7.1%
  
• Kaya FM: down by 8.2%
  
• Good Hope FM: down by 7.2%
  
• Cape Talk: down by 15%
  
• MPower: down by 17.1%

Overall, total community radio listenership is up by 0.3% and total commercial/PBS (public broadcast services) is up by 0.5% resulting in a total increase of 0.5% for the past seven day listenership. Please note that this is statistically not regarded as any change.

The average day (Monday-Friday) listenership figures are not all that different with the overall change for total radio at 0.3%.

The stations recording changes are:

Increases

• Highveld: up by 5.4%
  
• Talk Radio 702: up by 15%
  
• OFM: up by 6.5%
  
• Tru FM: up by 18.4%

Decreases

• Kaya FM: down by 5.5%
  
• KFM: down by 5.6%
  
• Good Hope FM: down by 8.2%
  
• MPower: down by 25%

In conclusion, the bulk of the audience figures are stable.

For more, go to www.rab.co.za.