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IAB BOOKMARKS AWARDS Special Section

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    All the Bookmarks 2022 finalists: Did you make the cut?

    With just a little over a month left until the most-anticipated industry event of the year, the IAB South Africa is pleased to announce the finalists of the 2022 Bookmark Awards, in partnership with DStv Media Sales, which has supported the awards for the last five years.
    Supplied. All the 2022 Bookmark Awards finalists
    Supplied. All the 2022 Bookmark Awards finalists

    Across the eight categories of Platforms, Communities, Channels, Emerging Digital Technology & Channels, Publishing, Campaign, Craft Awards and Special Honours, the Bookmark Awards continue to set the benchmark for innovation and digital excellence.

    The final round of judging takes place on 23 and 24 June, with the awards ceremony set to be held on 28 July 2022.

    Now in its 14th year, the Bookmarks has assembled the cream of the crop to don the judges’ hats. Leaders in their respective fields within the industry – from publishing and emerging technology to social media and design – these industry experts and specialists have been selected for their expertise and insight across innovation and creativity.

    Driving digital change

    “With digital increasingly becoming the most important marketing touchpoint for brands, a Bookmark represents the very pinnacle in marketing creativity," says Says Claire Cobbledick, vice-chairman at IAB South Africa and general manager at Gumtree South Africa.

    Beyond celebrating excellence in digital work, the Bookmark Awards is the undeniable touchstone to drive digital change. Winning a Bookmark is not only a celebration of innovative and world-class work but the recognition of work that helps move the industry forward.

    Matthew Arnold, head of the Bookmarks Committee, says: “As the importance of digital channels continues to explode, it is critical to recognise and showcase the incredibly impactful work done by our industry this past year. Work that delivered exceptional creativity, innovation and results. It is great to see the quality of the work continue to improve every year and really push the boundaries of digital marketing.”

    Another excellent showcase of talent

    Under the helm of jury president, Khensani Nobanda, group executive for marketing and corporate affairs at Nedbank Group and a member of the Nedbank Group executive leadership, this year’s Bookmark Awards is another excellent showcase of talent.

    “The past two years have been challenging for the industry, however, this year’s entries are truly a display of the depth and breadth of creativity that can come out of even the most testing of times,” says Nobanda. “The showcase event on 28 July will be a testament to that.”

    In the running

    After an intense first round of judging by the Bookmarks Judging Panels, a diverse group of South Africans from within the digital, publishing and marketing industries, the following finalists have been shortlisted for the 2022 Bookmark Awards for a chance to beat the benchmark of digital excellence:

    PLATFORMS, proudly sponsored by Google.

    Entrant
    Brand, Commercial & Retail Websites
    HellocomputerMonocleMonocleMonocle
    OgilvyBestmed made betterBestmedBestmed medical scheme
    MakeReignMaking trader’s lives easierFlash MobileVirtual products point of sales
    MakeReignSmashing New Website For SmashbrandSmashbrandBranding agency
    MakeReign#WeDeserveBettrBettrDigital banking platform
    MakeReignColossal site for Tyrannosaurus TechTyrannosaurus TechDevelopment agency
    MakeReignDelivering the future of frictionless financeRhoCash- and spend-management SaaS
    E-commerce Websites
    Magnetic CreativeAdvancing the Health of the Human Spirit – eMoyo websiteeMoyoPortable audiometry
    Maverick Marketing AgencyEthos Store eCommerce WebsiteEthose-commerce website – lifestyle
    MakeReignOne For All, And 1ForYou1ForYouCash and payment vouchers
    Public Service & NPO Platforms
    Bluegrass DigitalVeza Online ToolCorruption WatchVeza Online tool
    Digify AfricaThe DigiBot – The First WhatsApp Learning Platform For Scale & ImpactMetaThe DigiBot
    HellocomputerGroote Schuur Hospital TrustGroote Schuur Hospital TrustGroote Schuur Hospital Trust
    Web Applications
    Bluegrass DigitalVeza Online ToolCorruption WatchOnline tool
    INJOZI Design CCNissan Magnite MissionNissanNissan Magnite
    Mobile Applications
    King James Group (part of Accenture Song)Savings JarSanlamSavings Month
    Digify AfricaThe DigiBot – The First WhatsApp Learning Platform For Scale & ImpactMetaThe DigiBot
    Retroviral and Panther PunchThe Sixty60 SwindlerCheckers Sixty60Checkers Sixty60
    MakeReignNew, Improved Pineapple InsurancePineapple InsuranceInsuretech
    Mobile Websites
    MakeReignOne For All, and 1ForYou1ForYouCash and payment vouchers
    MakeReignMaking traders’ lives easierFlash MobileVirtual products point of sales
    OgilvyBestmed made betterBestmedBestmed medical scheme
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    Games
    HellosquareFind Amandla WakhoThe Beverage CompanyReboost
    INJOZI Design CCGTI 8 On TourVolkswagenVW GTI 8
    INJOZI Design CCNissan Magnite MissionNissanNissan Magnite
    Platform Innovation
    Digify AfricaThe DigiBot – The First WhatsApp Learning Platform For Scale & ImpactMetaThe DigiBot
    Joe Public UnitedSkip to the FireChicken LickenRock My Soul
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    Joe Public United#EatWithItAB InBevFlying Fish flavoured beer
    OgilvySpotify Sound TourSpotifySpotify
    VMLY&R South AfricaTin for TjipsNando’sFood/Restaurants/Fast food
    MakeReignNew, Improved Pineapple InsurancePineapple InsuranceInsuretech
    OgilvySounds of iDiskiMultiChoice DStvDStv Compact
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    Employee Experience Platform
    Machine_NgageTransaction Capital Risk ServicesTransaction Capital Risk Services
    Brand System or Brandfile Platform
    Machine_NgageTransaction Capital Risk ServicesTransaction Capital Risk Services
    HellocomputerDealership websitesToyota South Africa MotorsDealership websites
    Customer Experience Design
    MakeReignNew, Improved Pineapple InsurancePineapple InsuranceInsuretech
    MakeReignDelivering the future of frictionless financeRhoCash- and spend-management SaaS
    MakeReignMaking trader’s lives easierFlash MobileVirtual products point of sales
    MakeReignOne For All, And 1ForYou1ForYouCash and payment vouchers
    COMMUNITIES, proudly sponsored by Imamedia
    EntrantTitleBrandProduct
    Social Communities
    365 Digital Media Pty LtdKFC – 50 years of Finger Licken’ GoodKFCKFC’s 50th birthday
    Retroviral and Panther PunchThe Sixty60SwindlerCheckers Sixty60Checkers Sixty60
    Wunderman ThompsonA year of CalabashSouth African TourismSouth African Tourism
    King James Group (part of Accenture Song)Sanlam Social CommunitiesSanlamSanlam
    HelloFCB+One VoiceWestern Cape GovernmentGender-based violence
    King James Group (part of Accenture Song)Tymebank Social CommunitiesTymebankTymebank
    PromiseLuluAB InBevCastle Lite
    Wunderman Thompson#ZeroFeesSwagAbsa Financial ServicesStudent Loan
    VMLY&R South AfricaContent for the PeopleVodacomContent marketing
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    VMLY&R South AfricaVoice of the PeopleNando’sFood/Restaurants/
    Fast food
    Use of User-Generated Content
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissan South AfricaNavara
    365 Digital Media Pty LtdDoritos – Flamin HotDoritosFlamin Hot-flavoured Doritos
    Wunderman Thompson South Africa and The Hardy BoysDonate your voiceEkaterraJoko Tea
    Machine_Flamin’ Hot DuetsPepsiCoDoritos
    365 Digital Media Pty LtdKFC – 50 years of Finger Licken’ GoodKFCKFC’s 50th birthday
    McCann1886The Remake ChallengeNestléCremora
    BOOMTOWNProud WordsNescaféRicoffy
    HelloFCB+Milk It AwardsSteri StumpieSteri Stumpie
    Grey/WPP Liquid#TwirrashadeProjectDistellSavanna Cider
    Wunderman Thompson#ZeroFeesSwagAbsa Financial ServicesStudent Loan
    FCB Joburg (Pty) LtdThe Coca-Cola Beatcan CampaignCoca-Cola Company South AfricaCoca-Cola
    OgilvyIn Our Own WordsMondelēzCadbury
    VMLY&R South AfricaNXT LVLVodacomTelecommunications
    TBWA Hunt Lascaris JohannesburgBok RitualsMTN South AfricaSpringbok Sponsorship
    OgilvyMswenkoVolkswagen South AfricaPolo Vivo
    OgilvyGame OnVolkswagen South AfricaPolo
    Social Media Campaigns
    HellosquareFacebook Flavoured TinkiesTiger BrandsTinkies
    HellosquareGive Me StrengthTiger BrandsMorvite
    365 Digital Media Pty LtdGarnier Pure Active 3-in-1GarnierPure Active 3-in-1 Face Wash
    365 Digital Media Pty LtdKFC – 50 years of Finger Licken’ GoodKFCKFC’s 50th birthday
    8909Comedy Central EPComedy Central AfricaComedy Central
    8909#ILoveEatingRussiansEskortEskort Food
    8909Who Got Chowed on TwitterEskortEskort Food
    Brave GroupCelebrating The Spirit of Kasi MagicCrosse & BlackwellKasi Magic Sauces
    Joe Public UnitedTequila FaceArrive AliveVida õ Muerte Tequila
    GorillaHuletts Sweet ListHulettsHuletts Sugar
    HelloFCB+Milk It AwardsSteri StumpieSteri Stumpie
    HelloFCB+One VoiceWestern Cape GovernmentGender-based violence
    King James Group (part of Accenture Song)Confidence CoachSanlamBrand
    Machine_UCL Live ExperienceHeineken South AfricaHeineken
    Grey/WPP LiquidThe People vs Savanna CiderDistellSavanna Cider
    PromiseLuluAB InBevCastle Lite
    Grid WorldwideIntARviewAbsaIntARview
    King James Group (part of Accenture Song)The Neverending TouristsWesgroCape Town and the Western Cape
    King James Group (part of Accenture Song)Save What MattersTymeBankGoalSave
    FCB Joburg (Pty) LtdThe Coca-Cola Beatcan CampaignCoca-Cola Company South AfricaCoca-Cola
    MultiChoice Support Services (Pty) LtdTali’s Baby DiaryShowmaxOriginal series
    VMLY&R South AfricaNXT LVLVodacomTelecommunications
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    TBWA Hunt Lascaris JohannesburgBok RitualsMTN South AfricaSpringbok sponsorship
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    VMLY&R South AfricaNot The Right FitMomentum Medical SchemeInsurance
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    OgilvyGame OnVolkswagen South AfricaPolo
    OgilvyMswenkoVolkswagen South AfricaPolo Vivo
    Online Video Channels
    365 Digital Media Pty LtdGarnier Pure Active 3-in-1GarnierPure Active 3-in-1 Face Wash
    GorillaTHIRSTI Springboks Partnership AnnouncementTHIRSTITHIRSTI Natural Spring Water
    FCB Joburg (Pty) LtdToyota Genuine FamToyota South Africa MotorsGenuine
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    Influencer Marketing
    365 Digital Media Pty LtdGarnier Pure Active 3-in-1GarnierPure Active 3-in-1 Face Wash
    365 Digital Media Pty LtdDoritos – Flamin HotDoritosFlamin Hot-flavoured Doritos
    Wunderman Thompson South Africa and The Hardy BoysDonate your voiceEkaterraJoko Tea
    John Brown South Africa (Pty) LtdHippo Toy Influencer CampaignHippo.co.zaHippo Toy Campaign
    8909Comedy Central EPComedy Central AfricaComedy Central
    8909#ILoveEatingRussiansEskortEskort Food
    8909Who Got Chowed on TwitterEskortEskort Food
    Joe Public UnitedUnity LacesConverseConverse
    Wunderman ThompsonIt can be only in SAStandard Bank SAStandard Bank SA
    HelloFCB+One VoiceWestern Cape GovernmentGender-based violence
    Machine_Xhosa-fying HalloweenUCOOKUCOOK Meal Kits
    MSLNivea Luminous 360NiveaFacial product
    OgilvySounds of iDiskiMultichoice DStvDStv Compact
    FCB Joburg (Pty) LtdThe Coca-Cola Beatcan CampaignCoca-Cola Company South AfricaCoca-Cola
    VMLY&R South AfricaNXT LVLVodacomTelecommunications
    OgilvyMswenkoVolkswagen South AfricaPolo Vivo
    Social Media Innovation
    365 Digital Media Pty LtdGarnier Pure Active 3-in-1GarnierPure Active 3-in-1 Face Wash
    365 Digital Media Pty LtdKFC – 50 years of Finger Licken’ GoodKFCKFC’s 50th birthday
    Machine_Flamin’ Hot DuetsPepsiCoDoritos
    8909#ILoveEatingRussiansEskortEskort Food
    PromiseLuluAB InBevCastle Lite
    Machine_UCL Live ExperienceHeineken South AfricaHeineken
    WavemakerBlood & Water S2Netflix EMEAOnline Streaming Title
    Grid WorldwideIntARviewAbsaIntARview
    King James Group (part of Accenture Song)Live with ConfidenceSanlamBrand
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    CHANNELS, proudly sponsored by Everlytic
    EntrantTitleBrandProduct
    Paid Search Marketing
    Reprise, a division of IPG Mediabrands (Pty) LtdVumatel Fibre CoverageVumatelVumatel Fibre
    Mindshare South AfricaGoogle search optimisationFord Motor CompanyFord
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    Organic Search Marketing
    SOMS DIGITAL (Pty) LtdSEO Strategy 1st February 2021 – 28th February 2022Botlierskop Game Reserves & VillasLuxury accommodation
    Digitas Liquorice JHBNedbank – Mashonisa Excuse GeneratorNedbankCredit Card
    OgilvyBestmed made betterBestmedBestmed medical scheme
    Display Advertising
    365 Digital Media Pty LtdTime for Tinkies ChallengeTinkiesTinkies
    AdMakers International (Pty) LtdPeugeot Future FunnelPeugeot South AfricaPeugeot 208
    PHD Media and RebelRebelShifting display advertising from awareness to attentionAudiAudi e-tron
    MultiChoice Support Services (Pty) LtdDAM: Digital hauntingShowmaxOriginal series
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    Meta Media Cape TownCapitec Credit SuiteCapitecCredit
    Native Advertising
    Adspace24/Media24Nedbank and Business Insider Behind the Business HeadlinesNedbankNedbank Business Banking
    Adspace24/Media24Fin24 and Sage’s Own ItSageSage
    Online Video Series
    Wunderman Thompson South Africa and The Hardy BoysDonate your voiceEkaterraJoko Tea
    HelloFCB+One VoiceWestern Cape GovernmentGender-based violence
    8909Comedy Central EPComedy CentralComedy Central
    8909Who Got Chowed on TwitterEskortEskort Food
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    Netwerk24Ben & BezNetwerk24Online short-form sketch comedy series
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    Sprout Performance and Valiant AgencyFNB Consumer EducationFirst National BankConsumer education
    PromiseLuluAB InBevCastle Lite
    King James Group (part of Accenture Song)The Neverending TouristsWesgroCape Town and the Western Cape
    FCB Joburg (Pty) LtdToyota Genuine FamToyota South Africa MotorsGenuine
    VMLY&R South AfricaNXT LVLVodacomTelecommunications
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    King James Group (part of Accenture Song)Here’s To HomeBuildersHome improvement materials
    VMLY&R South AfricaNot The Right FitMomentum medical schemeInsurance
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    Content Marketing Strategy
    Wunderman Thompson South Africa and The Hardy BoysDonate your voiceEkaterraJoko Tea
    John Brown South Africa (Pty) LtdNine Yards omnichannel campaignOld Mutual CorporateNine Yards omnichannel
    Machine_NgageTransaction Capital Risk ServicesTransaction Capital Risk Services
    Wunderman ThompsonIt can be only in SAStandard Bank SAStandard Bank SA
    VMLY&R South AfricaContent for the PeopleVodacomContent marketing
    FCB Joburg (Pty) LtdToyota Genuine FamToyota South Africa MotorsGenuine
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    VMLY&R South AfricaVoice of the PeopleNando’sFood/Restaurants/Fast food
    OgilvyGame OnVolkswagen South AfricaPolo
    Social Paid Advertising
    HellosquareGive Me StrengthTiger BrandsMorvite
    Mark1 Media and Consulting (Pty) LtdWorld’s Worst DecisionsGreenpeace AfricaGreenpeace
    8909#ILoveEatingRussiansEskortEskort Food
    Joe Public UnitedNyathi RiderChicken LickenSuper SlyderⓇ
    KintaroYou Click, We Carmotus.carsmotus.cars
    So InteractiveWork AnywhereLogitechLogitech
    Grey South AfricaThe People vs Savanna CiderDistellSavanna Cider
    PromiseLuluAB InBevCastle Lite
    Grid WorldwideIntARviewAbsaIntARview
    Digitas Liquorice JHBMake Taste Not WasteHellmann’sHellmann’s Mayonnaise
    Joe Public UnitedNuggets of WisdomChicken LickenSoulBites
    King James Group (part of Accenture Song)Live with ConfidenceSanlamBrand
    Digitas Liquorice JHBLoving LocalWhatsForDinnerHellmann’s Mayonnaise
    FCB Joburg (Pty) LtdToyota Genuine FamToyota South Africa MotorsGenuine
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    VMLY&R South AfricaNot The Right FitMomentum medical schemeInsurance
    Digitas Liquorice JHBNedbank CIB brand – We’re Not Green For NothingNedbankCIB
    OgilvyGame OnVolkswagen South AfricaPolo
    Innovative Use of Media
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    HellosquareUngaz’Ncishi iDramaTiger BrandsKoo
    365 Digital Media Pty LtdTime for Tinkies ChallengeTinkiesTinkies
    Wunderman Thompson South Africa and The Hardy BoysDonate Your VoiceEkaterraJoko Tea
    AdMakers International (Pty) LtdPeugeot Future FunnelPeugeot South AfricaPeugeot 208
    Flume Digital Marketing & PRWoolworths Father’s Day 2021WoolworthsFather’s Day gifts
    Joe Public UnitedSkip to the FireChicken LickenRock My Soul
    Joe Public United#EatWithItAB InBevFlying Fish flavoured beer
    PromiseLuluAB InBevCastle Lite
    Grey/WPP LiquidThe People vs Savanna CiderDistellSavanna Cider
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    OgilvyKFC Ramadaan RedirectKFCKFC
    StarcomGenerosity 3.0Cadbury Dairy MilkCadbury Chocolate
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    Digitas Liquorice JHBNedbank CIB brand – We’re Not Green For NothingNedbankCIB
    OgilvySpotify Sound TourSpotifySpotify
    OgilvyGame OnVolkswagen South AfricaPolo
    Email, Direct & Inbound Marketing
    Machine_The Reality of EngagementSanlamSanlam Reality
    OgilvySounds of iDiskiMultiChoice DStvDStv Compact
    Investec in partnership with Cantaloupe DigitalInside Track Email NewsletterInvestecWeekly Staff Communication
    Use of Programmatic Media
    Mark1 Media and Consulting (Pty) Ltd in partnership with DUKE and DialogueUpshotRisCuraInvestment
    AdMakers International (Pty) LtdPeugeot Future FunnelPeugeot South AfricaPeugeot 208
    Mindshare South AfricaCustom Ford AlgorithmFord Motor CompanyFord Ranger
    Digital Installations & Activations
    Mark1 Media and Consulting (Pty) Ltd#YouBelongToCelebrateBrutal Fruit620 ml Grand Luxe
    OgilvySpotify Sound TourSpotifySpotify
    OgilvyBride ArmourAB InBevCarling Black Label
    Online Video
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    HellosquareGive Me StrengthTiger BrandsMorvite
    Wunderman Thompson South Africa and The Hardy BoysDonate Your VoiceEkaterraJoko Tea
    Retroviral and Panther PunchThe Sixty60 SwindlerCheckers Sixty60Checkers Sixty60
    Joe Public UnitedFeel The FireChicken LickenRock My Soul
    Joe Public UnitedWhat The Flying Fish?!AB InBevFlying Fish
    GorillaHuletts Sweet ListHulettsHuletts Sugar
    Joe Public UnitedLast Stories of CultureCastle Milk StoutCastle Milk Stout
    Digitas Liquorice JHBMake Taste Not WasteHellmann’sHellmann’s Mayonnaise
    Joe Public United and PublicisThe Anti-Advertising Advertising CampaignNedbankBrand
    Joe Public United and PublicisNuggets of WisdomChicken LickenSoulBites
    Digitas Liquorice JHBLoving LocalWhatsForDinnerHellmann’s Mayonnaise
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    Joe Public UnitedNyathi RiderChicken LickenSuper SlyderⓇ
    Joe Public UnitedTaxi 2Chicken LickenBrand
    King James Group (part of Accenture Song)Save What MattersTymeBankGoalSave
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    OgilvyBride ArmourAB InBevCarling Black Label
    OgilvyGame OnVolkswagen South AfricaPolo
    Channel Innovation
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    HellosquareUngaz’Ncishi iDramaTiger BrandsKoo
    King James Group (part of Accenture Song)Savings JarSanlamSavings Month
    Digify AfricaThe DigiBot – The First WhatsApp Learning Platform For Scale & ImpactMetaThe DigiBot
    Joe Public UnitedSkip to the FireChicken LickenRock My Soul
    King James Group (part of Accenture Song)Period Plot Twists with StayfreeⓇJohnson & JohnsonStayfreeⓇ menstrual care
    PromiseLuluAB InBevCastle Lite
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    King James Group (part of Accenture Song)The Neverending TouristsWesgroCape Town and the Western Cape
    OgilvyKFC Ramadaan RedirectKFCKFC
    OgilvySpotify Sound TourSpotifySpotify
    OgilvyGame OnVolkswagen South AfricaPolo
    Campaign / Microsites
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    Wunderman Thompson South Africa and The Hardy BoysDonate your voiceEkaterraJoko Tea
    Forge AdvertisingRenault MirrorsRenaultRenault
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    Bots, Messaging & Dark Social
    Digify AfricaThe DigiBot – The First WhatsApp Learning Platform For Scale & ImpactMetaThe DigiBot
    King James Group (part of Accenture Song)Confidence CoachSanlamBrand
    Mindshare South Africa and Wunderman Thompson South AfricaFord x AdLingo Chat BotFord Motor CompanyFord Ranger
    King James Group (part of Accenture Song)The Neverending TouristsWesgroWestern Cape Tourism
    Podcasts & Audio Streaming
    New MediaTech Talk with VodacomVodacomTech Talk with Vodacom
    Sprout Performance and Valiant AgencyFNB Twitter SpacesFirst National BankFinancial Literacy
    Adspace24/Media24Fin24 and Sage’s Own ItSageSage
    MultiChoice Support Services (Pty) LtdDevilsdorp: Hell comes closer to homeShowmaxOriginal Documentary Series
    Interactive Mixed Media
    Wunderman Thompson South Africa and The Hardy BoysDonate Your VoiceEkaterraJoko Tea
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    FCB Joburg (Pty) LtdThe Coca-Cola Beatcan CampaignCoca-Cola Company South AfricaCoca-Cola
    OgilvySpotify Sound TourSpotifySpotify
    OgilvyMswenkoVolkswagen South AfricaPolo Vivo
    OgilvyGame OnVolkswagen South AfricaPolo
    EMERGING DIGITAL TECHNOLOGY & CHANNELS, proudly sponsored by Viu
    EntrantTitleBrandProduct
    Virtual Reality (VR) & Augmented Reality (AR)
    King James Group (part of Accenture Song)Savings JarSanlamSavings Month
    Grid WorldwideIntARviewAbsaIntARview
    FCB Joburg (Pty) LtdCorolla Cross AR ViewerToyota South Africa MotorsCorolla Cross
    Artificial Intelligence
    MakeReignNew, Improved Pineapple InsurancePineapple InsuranceInsuretech
    Second Screen Campaign
    Machine_UCL Live ExperienceHeineken South AfricaHeineken
    PUBLISHING, proudly sponsored by Adspace24
    EntrantTitleBrandProduct
    Publisher Sites
    24.comNews24 Publisher SiteNews24News24 Publisher Site
    Netwerk24Netwerk24Netwerk24Netwerk24
    Specialist Publisher Sites
    24.comOut of Order – A data journalism projectNews24Special site
    24.comNews24 2021 Local Government ElectionsNews24 News24 2021 Local Government Elections
    Daily MaverickOur Burning PlanetDaily MaverickClimate crisis journalism
    Netwerk24‘Koorsige Aarde’ mini-siteNetwerk24Mini-site about the impact of climate change on South Africa
    Arena Holdings (Pty) LtdTimesLIVE Local Elections WebsiteTimesLIVETimesLIVE Local Elections Website
    OgilvyIn Our Own WordsMondelēzCadbury
    Email Newsletters & Marketing
    New MediaVodacom now!VodacomVodacom now!
    24.comLIFE newsletterNews24LIFE newsletter
    24.comEditors’ Picks newsletterNews24Editors’ Picks newsletter
    Daily MaverickFirst Thing, South Africa’s morning newsletterDaily MaverickFirst Thing newsletter
    Social Media & Content Campaigns
    Primedia BroadcastingCape Town TrainsEyewitness NewsEyewitness News
    Arena Holdings (Pty) LtdTikTok channelTimesLIVE VideoSocial Media Channel
    Data Strategy, Content & Campaigns
    24.comOut of Order – A Data Journalism ProjectNews24Special Site
    24.comNews24 2021 Local Government ElectionsNews24 News24 2021 Local Government Elections
    Netwerk24Local Elections Interactive Results MapNetwerk24Interactive maps for the results of the local elections
    OgilvyBride ArmourAB InBevCarling Black Label
    Video Content & Campaigns
    24.comDocumentary: The Cape of flames – it takes just one spark to ignite a catastropheNews24Documentary
    24.comGetting to know: VaccinesHealth24Video series
    24.comDocumentary: Killed For Being QueerNews24Documentary
    24.comVisual Investigation: Blood BrothersNews24Visual investigation
    Primedia BroadcastingState of MahikengEyewitness NewsEyewitness News
    Arena Holdings (Pty) LtdCatching Rosemary Ndlovu: The Killer CopTimesLIVE VideoNews video
    Arena Holdings (Pty) LtdPhoenix at Epicentre of Looting, Racial Tension and Violence in KZNTimesLIVE VideoNews video
    Arena Holdings (Pty) LtdThe Exclusive Story of Lindani MyeniTimesLIVE VideoNews video
    Arena Holdings (Pty) LtdWar on the Covid FrontlinesTimesLIVE VideoNews video
    OgilvyBride ArmourAB InBevCarling Black Label
    Live Event Content
    24.comNews24 July Unrest Live CoverageNews24News24 July Unrest Live Coverage
    24.comNews24 2021 Live ElectionsNews24News24 2021 Live Elections
    Netwerk24Local Elections 2021 Live CoverageNetwerk24Netwerk24
    Creative Space MediaHollard Daredevil Run 2021HollardDaredevil Run
    Audio Content & Campaigns
    24.comMy Only Story: Back to schoolNews24Podcast
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    24.comPodcast: Inge Lotz: Miscarrriage of JusticeNews24Podcast
    Daily MaverickDon’t Shoot the Messenger S3Daily MaverickDon’t Shoot the Messenger
    Arena Holdings (Pty) LtdCatching Rosemary Ndlovu: The Killer CopTimesLIVE PodcastsNews audio
    Netwerk24Netwerk24 Audiobooks: Exclusive audiobooks in AfrikaansNetwerk24Netwerk24 Audiobooks
    Publisher Innovation
    24.comOut of Order – A data journalism projectNews24Out of Order – A data journalism project
    24.comNews24 2021 Elections ForecasterNews24News24 2021 Elections Forecaster
    Primedia BroadcastingYour radio is now a TVPrimedia Broadcasting947, 702, Kfm 94.5 and CapeTalk 567
    Machine_NgageTransaction Capital Risk ServicesTransaction Capital Risk Services
    Netwerk24Netwerk24 Text-to-speech: A world-first for AfrikaansNetwerk24Netwerk24
    Penguin Random House South AfricaThe Magazine about Books for Book LoversPenguin Random House South AfricaThe Penguin Post
    Publisher Brand-Building Campaigns
    Netwerk24#Netso Brand CampaignNetwerk24Netwerk24
    Daily MaverickDaily Maverick Live Journalism WebinarsDaily MaverickWebinars
    Primedia BroadcastingUnlocking The Cape’s Best Small Business In LockdownPrimedia BroadcastingKfm Best of the Cape
    Creative Space MediaHollard Daredevil Run 2021HollardDaredevil Run
    Publisher Monetisation
    24.comPrice and Product: Propelling News24’s reader revenue productNews24Price and Product: Propelling News24’s reader revenue product
    CAMPAIGN, proudly sponsored by Tractor
    EntrantTitleBrandProduct
    Digital Campaign Strategy
    8909Comedy Central EPComedy Central AfricaComedy Central
    8909#ILoveEatingRussiansEskortEskort Food
    8909Who Got Chowed on TwitterEskortEskort Food
    Grey/WPP LiquidThe People vs Savanna CiderDistellSavanna Cider
    HelloFCB+Milk It AwardsSteri StumpieSteri Stumpie
    PromiseLuluAB InBevCastle Lite
    VMLY&R South AfricaNXT LVLVodacomTelecommunications
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    OgilvyGame OnVolkswagen South AfricaPolo
    Digital Integrated Campaign
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    King James Group (part of Accenture Song)Save What MattersTymeBankGoalSave
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    King James Group (part of Accenture Song)Live with ConfidenceSanlamBrand
    VMLY&R South AfricaVodacom SummerVodacomTelecommunications – Unlock Summer
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    OgilvyIn Our Own WordsMondelēzCadbury
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    OgilvyGame OnVolkswagen South AfricaPolo
    Mobile Campaign
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    GorillaHuletts Sweet ListHulettsHuletts Sugar
    Grey/WPP Liquid#TwirrashadeProjectDistellSavanna Cider
    PromiseLuluAB InBevCastle Lite
    Vicinity Media#WhereIsMyAd CampaignVicinity MediaLocation-based ad technology
    Digitas Liquorice JHBMake Taste Not WasteHellmann’sHellmann’s Mayonnaise
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    OgilvyKFC Ramadaan RedirectKFCKFC
    OgilvyIn Our Own WordsMondelēzCadbury
    OgilvySpotify Sound TourSpotifySpotify
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    Best Use of Data
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    HellosquareFacebook Flavoured TinkiesTiger BrandsTinkies
    8909#ILoveEatingRussiansEskortEskort Food
    Oliver Marketing (Pty) LtdMagnum PintsMagnum South AfricaMagnum Pints
    Oliver Marketing (Pty) LtdWuhu x ShieldWuhu RewardsWuhu Rewards Programme
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    Vicinity Media and PHD MediaVicinity 4D – Audi Performance CampaignVicinity MediaVicinity 4D – Audi Performance Campaign
    OgilvyBride ArmourAB InBevCarling Black Label
    Integrated Mixed Media Campaign
    HellosquareGive Me StrengthTiger BrandsMorvite
    Joe Public UnitedNuggets of WisdomChicken LickenSoulBites
    Wunderman Thompson South Africa and The Hardy BoysDonate your voiceEkaterraJoko Tea
    Mark1 Media and Consulting (Pty) Ltd in partnership with DUKE, Dialogue and FAMEPepsi Change Your WorldPepsi South AfricaPepsi drinks
    8909Comedy Central EPComedy Central AfricaComedy Central
    8909#ILoveEatingRussiansEskortEskort Food
    Joe Public United#EatWithItAB InBevFlying Fish flavoured beer
    King James Group (part of Accenture Song)Pizza HuntPizza HutPizza Hut Chicken Pops Pizza
    Joe Public United and PublicisThe Anti-Advertising Advertising CampaignNedbankBrand
    King James Group (part of Accenture Song)Live with ConfidenceSanlamBrand
    VMLY&R South AfricaVodacom SummerVodacomTelecommunications – Unlock Summer
    MultiChoice Support Services (Pty) LtdDAM: Can’t escape the pastShowmaxDam
    FCB Joburg (Pty) LtdThe Coca-Cola Beatcan CampaignCoca-Cola Company South AfricaCoca-Cola
    OgilvyBride ArmourAB InBevCarling Black Label
    MultiChoice Support Services (Pty) LtdDevilsdorp: What possessed them?ShowmaxOriginal documentary series
    Joe Public UnitedNyathi RiderChicken LickenSuper SlyderⓇ
    VMLY&R South AfricaBig Ads for Small BusinessHollardInsurance
    OgilvyMswenkoVolkswagen South AfricaPolo Vivo
    Breakthrough On A Budget
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    Mark1 Media and Consulting (Pty) Ltd in partnership with DUKE and DialogueUpshotRisCuraInvestment
    Joe Public UnitedTequila FaceArrive AliveVida õ Muerte Tequila
    8909Comedy Central EPComedy Central AfricaComedy Central
    Joe Public UnitedUnity LacesConverseConverse
    Retroviral and Panther PunchThe Sixty60SwindlerCheckers Sixty60Checkers Sixty60
    HelloFCB+One VoiceWestern Cape GovernmentGender-based violence
    So InteractiveWork AnywhereLogitechLogitech
    HelloFCB+Milk It AwardsSteri StumpieSteri Stumpie
    Fresh AFZiphathe GrandKFCKFC Treats
    Vicinity Media#WhereIsMyAd CampaignVicinity MediaLocation-based ad technology
    VMLY&R South AfricaVoice of the PeopleNando’sFood/Restaurants/Fast food
    Branded Content
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    Retroviral and Panther PunchThe Sixty60SwindlerCheckers Sixty60Checkers Sixty60
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    HelloFCB+One VoiceWestern Cape GovernmentGender-based violence
    King James Group (part of Accenture Song)Period Plot Twists with StayfreeⓇJohnson & JohnsonStayfreeⓇ menstrual care
    PromiseLuluAB InBevCastle Lite
    Fresh AFZiphathe GrandKFCKFC Treats
    King James Group (part of Accenture Song)The Neverending TouristsWesgroCape Town and the Western Cape
    King James Group (part of Accenture Song) and Universal ProductionsThe Sanlam Moola-Money Family Game ShowSanlamFinance
    King James Group (part of Accenture Song)Save What MattersTymeBankGoalSave
    FCB Joburg (Pty) LtdThe Coca-Cola Beatcan CampaignCoca-Cola Company South AfricaCoca-Cola
    FCB Joburg (Pty) LtdToyota Genuine FamToyota South Africa MotorsGenuine
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    TBWA Hunt Lascaris JohannesburgBok RitualsMTN South AfricaSpringbok sponsorship
    OgilvyGame OnVolkswagen South AfricaPolo
    CRAFT AWARDS, proudly sponsored by Joe Public United
    EntrantTitleBrandProduct
    Craft – Marketing Copywriting
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    Machine_Xhosa-fying HalloweenUCOOKUCOOK Meal Kits
    Primedia BroadcastingHow to launch a vehicle without a vehicle to launchPrimedia BroadcastingAudi Future Is An Attitude Podcast
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    VMLY&R South AfricaVoice of the PeopleNando’sFood/Restaurants/Fast food
    Digitas Liquorice JHBNedbank – Mashonisa Excuse GeneratorNedbankCredit Card
    Craft – Research
    Machine_Xhosa-fying HalloweenUCOOKUCOOK Meal Kits
    Craft – Interface Design
    Byte OrbitShyft SharesStandard BankMobile application
    Byte OrbitThe Shoprite Money Market AccountShopriteMobile application
    INJOZI Design CCGTI 8 On TourVolkswagenVW GTI 8
    HellocomputerGroote Schuur Hospital TrustGroote Schuur Hospital TrustGroote Schuur Hospital Trust
    MakeReignMaking trader’s lives easierFlash MobileVirtual products point of sales
    MakeReign#WeDeserveBettrBettrDigital banking platform
    MakeReignColossal site for Tyrannosaurus TechTyrannosaurus TechDevelopment agency
    MakeReignDelivering the future of frictionless financeRhoCash- and spend-management SaaS
    MakeReignOne For All, And 1ForYou1ForYouCash and payment vouchers
    OgilvyMswenkoVolkswagen South AfricaPolo Vivo
    OgilvyGame OnVolkswagen South AfricaPolo
    Craft – Software, Coding & Technical Innovation
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    Mark1 Media and Consulting (Pty) Ltd#YouBelongToCelebrateBrutal Fruit620 ml Grand Luxe
    Digify AfricaThe DigiBot – The First WhatsApp Learning Platform For Scale & ImpactMetaThe DigiBot
    INJOZI Design CCThe Bridge To The New WorldNanodynNanodyn website: 3D worlds
    Vicinity MediaAdTrustVicinity Media and Location BankAdTrust
    Vicinity MediaThe Near Me MicroappVicinity MediaThe Near Me Microapp
    King James Group (part of Accenture Song)Savings JarSanlamSavings Month
    King James Group (part of Accenture Song)Confidence CoachSanlamBrand
    Craft – Strategy
    8909Comedy Central EPComedy Central AfricaComedy Central
    8909#ILoveEatingRussiansEskortEskort Food
    8909Who Got Chowed on TwitterEskortEskort Food
    Joe Public UnitedTequila FaceArrive AliveVida õ Muerte Tequila
    OgilvyCarling Cup. Your Game. Your Way.AB InBevCarling Black Label
    OgilvyGame OnVolkswagen South AfricaPolo
    Craft – UX
    Byte OrbitShyft SharesStandard BankMobile application
    Byte OrbitThe Shoprite Money Market AccountShopriteMobile application
    INJOZI Design CCGTI 8 On TourVolkswagenVW GTI 8
    MakeReignMaking trader’s lives easierFlash MobileVirtual products point of sales
    MakeReignOne For All, And 1ForYou1ForYouCash and payment vouchers
    MakeReignSmashing New Website For SmashbrandSmashbrandBranding agency
    MakeReign#WeDeserveBettrBettrDigital banking platform
    MakeReignColossal site for Tyrannosaurus TechTyrannosaurus TechDevelopment agency
    MakeReignDelivering the future of frictionless financeRhoCash- and spend-management SaaS
    OgilvyBestmed made betterBestmedBestmed medical scheme
    Craft – Online Video Production
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    King James Group (part of Accenture Song)I’ll Bring the WineNederburgBrand
    Joe Public UnitedWhat The Flying Fish?!AB InBevFlying Fish
    Joe Public United and PublicisThe Anti-Advertising Advertising CampaignNedbankBrand
    Joe Public United and PublicisNuggets of WisdomChicken LickenSoulBites
    OgilvyThe Power of Vrrr PhaVolkswagen South AfricaGTI
    OgilvyGame OnVolkswagen South AfricaPolo
    Craft – Social Media Community Management
    Netwerk24Netwerk24 – Social media community managementNetwerk24Social media
    PromiseLuluAB InBevCastle Lite
    VMLY&R South AfricaVoice of the PeopleNando’sFood/Restaurants/Fast food
    Craft – Digital Media
    PromiseLuluAB InBevCastle Lite
    OgilvyKFC Ramadaan RedirectKFCKFC
    Digitas Liquorice JHBNedbank CIB brand – We’re Not Green For NothingNedbankCIB
    OgilvyGame OnVolkswagen South AfricaPolo
    Craft – Use of Sound
    TBWA Hunt Lascaris JohannesburgMade with your playlistNissanNavara
    Joe Public UnitedWhat The Flying Fish?!AB InBevFlying Fish
    FreshiveThe Sound of HighballJohnnie Walker Johnnie Walker Highball
    FCB Joburg (Pty) LtdThe Coca-Cola Beatcan CampaignCoca-Cola Company South AfricaCoca-Cola
    OgilvySounds of iDiskiMultiChoice DStvDStv Compact
    FCB Joburg (Pty) Ltd#ToyotaStoriesToyota South Africa MotorsToyota
    OgilvySpotify Sound TourSpotifySpotify
    OgilvyThe Power of Vrrr PhaVolkswagen South AfricaGTI
    Craft – Interactive Design
    King James Group (part of Accenture Song)Savings JarSanlamSavings Month
    FCB Joburg (Pty) LtdCorolla Cross AR ViewerToyota South Africa MotorsCorolla Cross
    OgilvySpotify Sound TourSpotifySpotify
    OgilvyGame OnVolkswagen South AfricaPolo
    Excellence in Voice Experience Design
    TBWA Hunt Lascaris JohannesburgShwii by NissanNissan South AfricaShwii by Nissan
    Digital Content Marketing
    John Brown South Africa (Pty) LtdNine Yards omnichannel campaignOld Mutual CorporateNine Yards omnichannel
    Machine_NgageTransaction Capital Risk ServicesTransaction Capital Risk Services
    8909Comedy Central EPComedy Central AfricaComedy Central
    8909#ILoveEatingRussiansEskortEskort Food
    8909Who Got Chowed on TwitterEskortEskort Food
    King James Group (part of Accenture Song)Confidence CoachSanlamBrand
    OgilvyGame OnVolkswagen South AfricaPolo

    For more information about the 2022 Bookmark Awards, visit the Bookmarks. This is the fifth year that the Bookmark Awards are supported by DStv Media Sales as its naming rights partner.

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