Subscribe & Follow

Advertise your job vacancies

Jobs

Head of Performance Marketing South Africa
Copywriter Cape Town
Junior Copywriter Cape Town
Senior Video Editor Johannesburg
Creative Director Cape Town
Head of Social Durban
Influencer and PR Account Manager Cape Town
Working Art Director Johannesburg
Mid-Weight Art Director Cape Town
Junior Copywriter Cape Town

Creative Circle results for February, March 2011

13 May 2011

The April 2011 Creative Circle Ad of the Month will only be judged next week Thursday, 19 May 2011. In the meantime, here are the results for February and March, including Digital Ad of the Month, which continue a trend of being poor in terms of number of entries and quality (see judges' comments).

Category	February 2011	March 2011
Print	1. AA/Top Car "Disasters" - Net#work BBDO Joburg	1. Kalk Bay Books/Audio Books "Journey 1,2,3" - Ireland/Davenport
		2. Adcock Ingram/Teejel "Monster" - Draftfcb Joburg
Ambient/outdoor	1. Channel O "Handbag/Snoop Dog, Westside/Trekkie, Dr Phil/Dr Dre - Ogilvy Joburg	1. Fox International Channels Top TV/The Walking Dead "Cab Attack" - Ireland/Davenport
	1. The Zimbabwean/Newspaper "The Voiceless Campaign "-TBWA\Hunt\Lascaris Johannesburg	2. Webber Wentzel/Graduate Camp. - So you don't want to work at Webber Wentzel "Stapler/Coffee/Files" - Net#work BBDO Joburg
TV/cinema	1 Tuffy Plastics/100% Recycled Refuse Bags - Moments We Admire "Alivr Gnodde/Ed Masters" - Saatchi & Saatchi Cape Town	1 Cadbury's/Lunch Bar "Voice Over" - Ogilvy Joburg
	2. KFC/Fully Loaded Boxmeal "Man vs The World" - Ogilvy Joburg	2. Good Fellas "Slurr" - Lowe Bull Joburg
		3. Fox International Channels Top TV/The Walking Dead "Shooting Range" - Ireland/Davenport
Radio	1. Mercedes-Benz/Safety Features "Love/Bud/Toby" - Net#work BBDO Joburg	1. Volkswagen/Blue Motion Camp. The Donated Ad Space No 1,2,3,4 - Ogilvy Cape Town
	2. Comair/Kulula.com - Cheaper than Staying at Home "Chillin/Fixin" - KingJames	2. Webber Wentzel/Student Camp. "Stapler/Highlighter/Photocopy Machine" - Net#work BBDO Joburg
	3. M-Net/Channel O "The Struggle Continues" - Ogilvy Joburg	3. Ceres Fruit Juices/Liqui-Fruit "Mr Donovan/Mrs Taylor - Bester Burke
Experiential	1 Brandhouse/Drive Dry "Newspaper" - FoxP2
	2. The War Museum/WW1 Exhibit "Delville Wood Dice" - Ireland/Davenport
Digital		1. The Design Indaba "DIXIV Microsite" - The Jupiter Drawing Room Cape Town/Gloo Design

February 2011 judges	March 2011 Judges	2011 digital judges
Damon Stapleton, TBWA\Hunt\Lascaris Johannesburg (chair)	Tseliso Rangaka, Ogilvy (chair)	Mark Tomlinson, Hellocomputer.net (chair)
Taryn Scher, Ogilvy	Miguel Nunes, TBWA\Hunt\Lascaris	Andy Ellis, Native
Graeme Jenner, Net#work BBDO	Donovan Goliath, Net#work BBDO	Alex van Tonder, KingJames +one
Mick Shepard, M&C Saatchi Abel	Theo Ferreira, Hello World	Andrea Mitchell, digiVOX
Laura May Vale, EuroRSCG	Suhana Gordhan, Black River FC	Nicholas Wittenberg, Ogilvy Interactive
Kenneth van Reenen, DDB	Vincent Osmond, DDB	Emma Carpenter, Quirk
Juliet Honey, Lowe Bull	Sanche Frolich, TJDR	Dylan McLean, Aqua Online
Grant Sitole, Draftfcb	Olivia Russell, Draftfcb	Gordon Ray, M&C Saatchi Abel
Sanele Ngubane, Ireland/Davenport	Glenn Jeffery, Volcano
	Martin Schlumpf, Publicis

Category	February 2011 chair comments	March 2011 chair comments
General	Quite a strange month, considering that we [were] on the Cannes deadline. There was not a lot of work entered this month; apparently this is a trend and this is worrying. Hopefully there [were] more next month. Let's pray that we get an extension. Congratulations to all the winners and thank you to all the judges for making it on St. Patrick's Day.	We all agreed that this was generally a poor month. Both in terms of number of entries, as well as the overall strength of ideas. The expectation had been that we would be swamped, given the looming Cannes and Loerie deadlines. The reality was quite the opposite, with judges having to stretch themselves in some categories to find worthy second and third places.
Print	Was the worst and most disappointing. Which is why we only awarded first place and no second or third.	Print had very little to give. Forcing us to choose only two contenders in this category.
Ambient/outdoor	There were two clear pieces above everything else. The panel decided both should be awarded first place, as there was nothing worthy in the same league.	This was the worst affected category, with only four pieces entered. The two pieces that placed were the strongest out of a very small selection.
TV/cinema	There were some good pieces. The standard was generally not bad. The piece that won displayed fresh execution and was nicely handled.	The three winners in this category quickly rose to the top of a fairly populated but sluggish category. A lot of the spots simply weren't rewarding enough. Perhaps next month will bring out those Cannes and Loerie hopefuls.
Radio	This was by far the biggest category. For once radio was not the category we all moaned about. There was some good work. The craft and writing of the winning piece was what made it.	For a change, radio was probably the strongest category this month. With quite a wide range of styles and tonality. The winner was, however, unanimous. It was good to hear genuine chuckles from some of the judges.
Experiential	There were some good pieces and some poor pieces. For example, obvious spelling errors on your entry don't help your cause. This is always a difficult category to judge as it covers a wide range of disciplines but the winning piece was unanimous and was a worthy winner.
Digital		The submissions from the most recent round have been far less than we have previously seen and ideally we want more and better quality work submitted. The one piece that did stand out was the Design Indaba fictitious product microsite. It's a lovely use of the mixed media productions, wrapping up a simple and solid concept. There are some very clever transitions that add to the story, and reveal as you explore more of it.