| Category | February 2011 | March 2011 |
|---|---|---|
| 1. AA/Top Car "Disasters" - Net#work BBDO Joburg | 1. Kalk Bay Books/Audio Books "Journey 1,2,3" - Ireland/Davenport | |
| 2. Adcock Ingram/Teejel "Monster" - Draftfcb Joburg | ||
| Ambient/outdoor | 1. Channel O "Handbag/Snoop Dog, Westside/Trekkie, Dr Phil/Dr Dre - Ogilvy Joburg | 1. Fox International Channels Top TV/The Walking Dead "Cab Attack" - Ireland/Davenport |
| 1. The Zimbabwean/Newspaper "The Voiceless Campaign "-TBWA\Hunt\Lascaris Johannesburg | 2. Webber Wentzel/Graduate Camp. - So you don't want to work at Webber Wentzel "Stapler/Coffee/Files" - Net#work BBDO Joburg | |
| TV/cinema | 1 Tuffy Plastics/100% Recycled Refuse Bags - Moments We Admire "Alivr Gnodde/Ed Masters" - Saatchi & Saatchi Cape Town | 1 Cadbury's/Lunch Bar "Voice Over" - Ogilvy Joburg |
| 2. KFC/Fully Loaded Boxmeal "Man vs The World" - Ogilvy Joburg | 2. Good Fellas "Slurr" - Lowe Bull Joburg | |
| 3. Fox International Channels Top TV/The Walking Dead "Shooting Range" - Ireland/Davenport | ||
| Radio | 1. Mercedes-Benz/Safety Features "Love/Bud/Toby" - Net#work BBDO Joburg | 1. Volkswagen/Blue Motion Camp. The Donated Ad Space No 1,2,3,4 - Ogilvy Cape Town |
| 2. Comair/Kulula.com - Cheaper than Staying at Home "Chillin/Fixin" - KingJames | 2. Webber Wentzel/Student Camp. "Stapler/Highlighter/Photocopy Machine" - Net#work BBDO Joburg | |
| 3. M-Net/Channel O "The Struggle Continues" - Ogilvy Joburg | 3. Ceres Fruit Juices/Liqui-Fruit "Mr Donovan/Mrs Taylor - Bester Burke | |
| Experiential | 1 Brandhouse/Drive Dry "Newspaper" - FoxP2 | |
| 2. The War Museum/WW1 Exhibit "Delville Wood Dice" - Ireland/Davenport | ||
| Digital | 1. The Design Indaba "DIXIV Microsite" - The Jupiter Drawing Room Cape Town/Gloo Design |
| February 2011 judges | March 2011 Judges | 2011 digital judges |
|---|---|---|
| Damon Stapleton, TBWA\Hunt\Lascaris Johannesburg (chair) | Tseliso Rangaka, Ogilvy (chair) | Mark Tomlinson, Hellocomputer.net (chair) |
| Taryn Scher, Ogilvy | Miguel Nunes, TBWA\Hunt\Lascaris | Andy Ellis, Native |
| Graeme Jenner, Net#work BBDO | Donovan Goliath, Net#work BBDO | Alex van Tonder, KingJames +one |
| Mick Shepard, M&C Saatchi Abel | Theo Ferreira, Hello World | Andrea Mitchell, digiVOX |
| Laura May Vale, EuroRSCG | Suhana Gordhan, Black River FC | Nicholas Wittenberg, Ogilvy Interactive |
| Kenneth van Reenen, DDB | Vincent Osmond, DDB | Emma Carpenter, Quirk |
| Juliet Honey, Lowe Bull | Sanche Frolich, TJDR | Dylan McLean, Aqua Online |
| Grant Sitole, Draftfcb | Olivia Russell, Draftfcb | Gordon Ray, M&C Saatchi Abel |
| Sanele Ngubane, Ireland/Davenport | Glenn Jeffery, Volcano | |
| Martin Schlumpf, Publicis |
| Category | February 2011 chair comments | March 2011 chair comments |
|---|---|---|
| General | Quite a strange month, considering that we [were] on the Cannes deadline. There was not a lot of work entered this month; apparently this is a trend and this is worrying. Hopefully there [were] more next month. Let's pray that we get an extension. Congratulations to all the winners and thank you to all the judges for making it on St. Patrick's Day. | We all agreed that this was generally a poor month. Both in terms of number of entries, as well as the overall strength of ideas. The expectation had been that we would be swamped, given the looming Cannes and Loerie deadlines. The reality was quite the opposite, with judges having to stretch themselves in some categories to find worthy second and third places. |
| Was the worst and most disappointing. Which is why we only awarded first place and no second or third. | Print had very little to give. Forcing us to choose only two contenders in this category. | |
| Ambient/outdoor | There were two clear pieces above everything else. The panel decided both should be awarded first place, as there was nothing worthy in the same league. | This was the worst affected category, with only four pieces entered. The two pieces that placed were the strongest out of a very small selection. |
| TV/cinema | There were some good pieces. The standard was generally not bad. The piece that won displayed fresh execution and was nicely handled. | The three winners in this category quickly rose to the top of a fairly populated but sluggish category. A lot of the spots simply weren't rewarding enough. Perhaps next month will bring out those Cannes and Loerie hopefuls. |
| Radio | This was by far the biggest category. For once radio was not the category we all moaned about. There was some good work. The craft and writing of the winning piece was what made it. | For a change, radio was probably the strongest category this month. With quite a wide range of styles and tonality. The winner was, however, unanimous. It was good to hear genuine chuckles from some of the judges. |
| Experiential | There were some good pieces and some poor pieces. For example, obvious spelling errors on your entry don't help your cause. This is always a difficult category to judge as it covers a wide range of disciplines but the winning piece was unanimous and was a worthy winner. | |
| Digital | The submissions from the most recent round have been far less than we have previously seen and ideally we want more and better quality work submitted. The one piece that did stand out was the Design Indaba fictitious product microsite. It's a lovely use of the mixed media productions, wrapping up a simple and solid concept. There are some very clever transitions that add to the story, and reveal as you explore more of it. |
For more, go to www.creativecircle.co.za.
