Telmar celebrates 40 years
In 2008, Telmar celebrates its 40th birthday and, in recognition of this, is offering ReSearch Guru as a no-charge add-on to all of its current TNT+ licensed users. ReSearch Guru, a simple to use, web-based keyword search tool, was introduced last year.
Telmar anticipates that clients will positively identify with the capabilities of ReSearch Guru which is in constant development and, in the future, will accommodate not only survey data, but radio, print and television data as well.
The development of this latest software product demonstrates the company's transition to the Web 2.0 programming environment, with service orientated architecture and software as a service technology. It marks a formal move from PC- and Citrix-based products and services to an Internet distribution model.
