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#DoBizZA: How UBU International can give local businesses a leg up

UBU International aims to help local businesses boost their sales by leveraging a combination of mobile discovery, marketing, rewards and mobile payments...

By Lauren Hartzenberg 3 days ago

South Africa's Covid-19 tracing app - would you download it?

Jarred Mailer-Lyons, head of digital at The MediaShop shares his views on SA's new Covid-19 tracing app...

By Jarred Mailer-Lyons 3 days ago

Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

Will robot calls and SMSs for direct marketing purposes become a thing of the past?

Livia Dyer, partner, and Nadine Mather, senior associate, Bowmans explain how PoPIA will impact and potentially change, the parameters of direct marketing...

By Livia Dyer and Nadine Mather 15 Sep 2020

MMA SA Smarties announces 5 new Covid-19 categories and entering is free

The MMA SA Smarties has launched its Business Unusual Categories alongside its core categories for 2020, as well as a new submission process. Thanks to its partners, it will be free to enter this year's MMA SA Smarties...

14 Sep 2020

Official announcement: MojoReporter launches exciting new features

A new era: Today we are announcing our exciting rollout of the new, improved MojoReporter - which will change the way mobile content is captured, stored and published...

Issued by Publisher’s Toolbox 14 Sep 2020

Invitation for high demand spectrum to be published soon, says ICASA

According to ICASA, the Invitation to Apply (ITA) for both the Wireless Open Access Network (WOAN) and the International Mobile Telecommunications (IMT) spectrum will be published no later than 30 September 2020...

4 Sep 2020

Taking the distance window for a test drive

When it comes to location based mobile advertising, Vicinity Media's innovations are unmatched. Our Distance Window (DW) messaging is a prime example of our pioneering work, and we're excited to share test drive figures that back up our confidence...

Issued by Vicinity Media 3 Sep 2020

Key post-Covid-19 marketing hacks

Freelance consultant, Sam Swaine shares key learnings your marketing strategies can integrate during and post the corona pandemic - the most important of which is to meet your customers where they are...

By Sam Swaine 12 Aug 2020

How apps on mobile phones are changing Zimbabwe's talk radio

In Africa, radio still has wider geographical reach and higher audiences than any other information and communication technology, including television and newspapers...

By Stanley Tsarwe 3 Aug 2020

What is shaping culture? Dating online

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 3 Aug 2020

Trusted media yields better results for advertisers during Covid-19 [report]

New data from Moat shows that advertising campaigns viewed within a trusted editorial environment yielded significantly better results for attention and viewability than the industry standard...

30 Jul 2020

#StartupStory: Get rewarded for daily Covid-19 symptom checks

Vollar, an online platform that allows organisations to incentivise and reward members of a community for doing volunteer work to help others in their area. But when the Covid-19 pandemic hit, the team then had to go back to the drawing board...

By Evan-Lee Courie 30 Jul 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 1]

CEO of DStv Media Sales, Fahmeeda Cassim Surtee's presentation focused on what advanced TV really is, how the TV landscape is changing and what this means for marketers...

By Juanita Pienaar 29 Jul 2020

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