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How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 18 hours ago

#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 3 days ago

How not to get hacked

Gone are the days when we could live in peace believing that as low-profile individuals, we were unlikely to draw the attention of hackers...

14 Feb 2019

5 ways mobile technology will transform education

Mobile technology has transformed the way we live and work, and it can be expected to rapidly change the ways in which children learn as smartphones and tablets become more widely accepted at primary and high schools...

By Ernst Wittmann 13 Feb 2019

EskomSePush: Developing a load shedding success story

Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

By Andy Walker 13 Feb 2019

Capture and captivate with cellphone videos

Learn how to create high-impact videos using the tools you already have to tell the stories you want to share with this course from Content Lounge and Mycelium Media Collaborators, taking place from 5-7 March 2019...

Issued by Content Lounge 12 Feb 2019

It's official: mobile advertising works

The SpaceStation and 24.com have released the findings from their mobile study, the first of its kind in South Africa...

Issued by The SpaceStation 12 Feb 2019

How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

Location targeting case study

Vicinity Media is always innovating in the location space, in this case study we investigate delivering different messages to consumer's based on how far they were from the clients physical store...

Issued by Vicinity Media 11 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

Five predictions for the future of smartphones

Innovation in smartphones seems to have hit a ceiling, with most manufacturers releasing new products that feel like incremental improvements ...

By Ernst Wittmann 30 Jan 2019

#BizTrends2019: The death of Facebook? Not quite. Meet the social media of the future

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the final part of my three overviews of our talking points...

By Leigh Andrews 29 Jan 2019

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