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Why big business needs to consider gaming partnerships

Any big brands who are not partnering with e-sports and gaming companies for marketing and exposure may want to reconsider...

By Barry Louzada 4 Jun 2021

Game on: The next big brand opportunity to embrace
Game on: The next big brand opportunity to embrace

You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case...

By Shaune Jordaan 13 May 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

By Evan-Lee Courie 20 Apr 2021

The problem with switching from WhatsApp to Telegram and Signal
The problem with switching from WhatsApp to Telegram and Signal

The hype around WhatsApp's new privacy policies has drawn so much attention from the media. Many different views have been expressed and some are accurate and others not so accurate. Be that as it may, people have been misinformed...

By Rirhandzu Shingwenyana 26 Jan 2021

Photo by  from .
Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

Image source:  on .
Key post-Covid-19 marketing hacks

Freelance consultant, Sam Swaine shares key learnings your marketing strategies can integrate during and post the corona pandemic - the most important of which is to meet your customers where they are...

By Sam Swaine 12 Aug 2020

#StartupStory: Get rewarded for daily Covid-19 symptom checks
#StartupStory: Get rewarded for daily Covid-19 symptom checks

Vollar, an online platform that allows organisations to incentivise and reward members of a community for doing volunteer work to help others in their area. But when the Covid-19 pandemic hit, the team then had to go back to the drawing board...

By Evan-Lee Courie 30 Jul 2020

CEO of DStv Media Sales, Fahmeeda Cassim Surtee presenting at the Nedbank IMC Conference.
#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 1]

CEO of DStv Media Sales, Fahmeeda Cassim Surtee's presentation focused on what advanced TV really is, how the TV landscape is changing and what this means for marketers...

By Juanita Pienaar 29 Jul 2020

#StartupStory: Break a sweat with these fitness influencers on Sudor
#StartupStory: Break a sweat with these fitness influencers on Sudor

With gyms being forced to close due to the coronavirus, fitness trainers are battling. Until gyms are allowed to operate under strict measures to curb the spread of Covid-19, there are alternatives for digital-savvy fitness entrepreneurs...

By Evan-Lee Courie 23 Jul 2020

Photo by  on .
How has the global Covid-19 pandemic impacted online behaviour?

Covid-19 has had a significant impact on the average consumer. In this digital age, it's absolutely essential for businesses to have an online presence...

By Lesley-Ann Rozanski 9 Jul 2020

#StartupStory: How Simulpass app is resetting expectations for digital privacy
#StartupStory: How Simulpass app is resetting expectations for digital privacy

CEO of Simulpass, Michael Kramer explains how he's working on resetting expectations for digital privacy through this new app...

By Juanita Pienaar 3 Jul 2020

#StartupStory: Flip Phone is the new marketplace for mobile phones
#StartupStory: Flip Phone is the new marketplace for mobile phones

Looking for the easiest way to get fast cash for your old phone or looking for a deal on a new phone, but not pay exorbitant prices? Flip Phone could be the answer...

By Evan-Lee Courie 29 Jun 2020

#StartupStory: Putting a Sparkle in Nigeria's digital ecosystem
#StartupStory: Putting a Sparkle in Nigeria's digital ecosystem

Sparkle, a digital ecosystem providing financial, lifestyle and business support services to Nigerians across the globe, has officially launched by Uzoma Dozie, the former chief executive officer of Diamond Bank...

By Evan-Lee Courie 9 Jun 2020

Facebook adds Messenger Rooms to WhatsApp in the latest beta
Facebook adds Messenger Rooms to WhatsApp in the latest beta

Just last week Facebook started rolling out its Messenger Rooms group call service to users of the eponymous chat app...

By Andy Walker 21 May 2020

Photo by Paul Hanaoka on .
Customer communication is always vital, Covid-19 makes it even more so

As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don't...

By Greg Chen 8 May 2020

The IAB's Digital Audio Committee members, Francois Retief (Iona FM), Gavin Kennedy (Solid Gold Podcast Studio) and Julian Jordaan (365 Digital).
[Radio & Podcasts] IAB's Digital Audio Committee members on the future of digital audio broadcasting

For our April radio and podcasting feature, IAB's Digital Audio Committee members, Gavin Kennedy, Francois Retief and Julian Jordaan discuss the role Covid-19 plays in the current digital audio broadcasting space and what the future holds for the industry as a whole...

By Juanita Pienaar 30 Apr 2020

[Radio & Podcasts] Smart radio habits
[Radio & Podcasts] Smart radio habits

I remember when I first started using a Sonic electric toothbrush. I could barely get the job done in between all the giggles. It tickled my mouth so much I thought I'd have to go back to the manual variety...

By Diane Macpherson 16 Apr 2020

#StartupStory: Could Peers24 be our very own social media network?
#StartupStory: Could Peers24 be our very own social media network?

Developed in the backyard of South Africa, Peers24 is a social media network that focuses on value-driven content...

By Evan-Lee Courie 13 Feb 2020

#StartupStory: WhatsOnSale at the virtual mall?
#StartupStory: WhatsOnSale at the virtual mall?

Jalome Chirwa met Emmanuel Mareme and Milaan Mashele at a launch that sparked the idea of WhatsOnSale, a web and mobile platform aimed at the retail industry...

By Evan-Lee Courie 11 Feb 2020

Image source: Gallo/Getty Images.
The war for the digital customer moves to the first mile as voice interfaces begin to mature

The shift away from text-based and visual communication to multi-sensory (voice and visual) is one of the most significant trends to emerge from the next wave of artificial intelligence technologies...

By Richard Mullins 5 Feb 2020

#StartupStory: be.first aims to help you buy better
#StartupStory: be.first aims to help you buy better

be.first is a mobile app that allows you to find and share product recommendations in a single place...

By Evan-Lee Courie 28 Jan 2020

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

#BizTrends2020: Educating Gen Alpha
#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 21 Jan 2020

Boniswa Pezisa, CEO of Net#work BBDO.
#BizTrends2020: The rise of essentialism, mindfulness and Boomer apps

I predict we will see a rise of essentialism and discernment, mindfulness and wholesomeness, and Boomer apps over the course of 2020...

By Boniswa Pezisa 9 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

#BizTrends2020: Trends for the near future
#BizTrends2020: Trends for the near future

In the knowledge economy, every glimpse of the probable future carries monetary value...

By Marian Salzman 6 Jan 2020

New monetisation models for media are needed
New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

By Louise Burgers 16 Dec 2019

South Africa received more spam calls and SMSes in 2019 than ever before
South Africa received more spam calls and SMSes in 2019 than ever before

Spam calls. You'd probably rather receive a lump of coal in your stock this Christmas, but it's an annoyance that affects all phone owners worldwide. In South Africa though, you may experience it more frequently than others...

By Andy Walker 6 Dec 2019

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