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#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 19 minutes ago

#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

By Evan-Lee Courie 4 hours ago

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected city

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

By Jessica Tennant 1 day ago

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

#OrchidsandOnions: Reddy tells it like it is
#OrchidsandOnions: Reddy tells it like it is

And the DA's intrusive marketing campaign before the elections, using 'stolen' information, gets an Onion...

By Brendan Seery 14 May 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

#StartupStory: iHappify, the new business on the block
#StartupStory: iHappify, the new business on the block

The first quarter of 2019 has seen new business development in an uncategorised industry of making people happy...

By Evan-Lee Courie 12 Apr 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?
#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

Image source: Gallo/Getty.
Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

Who is listening if we are not?
Who is listening if we are not?

Lerato Senne, insights strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a 'present yet absent' type of behaviour...

By Lerato Senne 22 Feb 2019

EskomSePush: Developing a load shedding success story
EskomSePush: Developing a load shedding success story

Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

By Andy Walker 13 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

Five predictions for the future of smartphones
Five predictions for the future of smartphones

Innovation in smartphones seems to have hit a ceiling, with most manufacturers releasing new products that feel like incremental improvements ...

By Ernst Wittmann 30 Jan 2019

Cheaper mobile data set to unleash mobile innovation
Cheaper mobile data set to unleash mobile innovation

The close of last year contained some especially good news for the South African mobile consumer...

By Devon Meerholz 25 Jan 2019

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2019: Alexa, what are your predictions for 2019?

Part of our job [as publishers] is to connect readers and advertisers successfully, in a brand safe environment and to the benefit of both - and while we've been a bit slow thus far, the door is now open. Watch this space...

By Lisa Macleod 23 Jan 2019

WhatsApp's working on a fingerprint security feature for iOS, Android
WhatsApp's working on a fingerprint security feature for iOS, Android

A future version of WhatsApp may be secured, locked and unlocked by your fingerprint, according to data mined by WABetaInfo...

By Andy Walker 18 Jan 2019

#BizTrends2019: Top mobile trends for the 2019 consumer
#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

By Lynette Hundermark 17 Jan 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 16 Jan 2019

Workforce of the future: What is driving it and where is it going?
Workforce of the future: What is driving it and where is it going?

An increasingly rapid pace of innovation is driving forward technological advances in the enterprise at an unprecedented rate, meaning that workforce dynamics are set to change drastically...

By Ronald Ravel 9 Jan 2019

Looking up towards 2019
Looking up towards 2019

Gareth Grant, business unit manager at The MediaShop says that we're looking at our smartphones every 12 minutes, but is it making us smarter?...

By Gareth Grant 13 Dec 2018

#StartupStory: Meet Bunkr, your fuel wallet
#StartupStory: Meet Bunkr, your fuel wallet

The world, in general, is going through a fuel revolution...

By Evan-Lee Courie 10 Dec 2018

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile plan

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

By Mike Laws 5 Dec 2018

Jacques Oberholzer, co-founder of Now Boarding
#HeavyChef: How to design the ultimate mobile application

Heavy Chef recently invited Jacques Oberholzer, co-founder of international UI / UX design agency, Now Boarding, to unpack how one goes about creating the ultimate mobile application...

By Juanita Pienaar 31 Oct 2018

App permissions can be used to exploit your data
App permissions can be used to exploit your data

Every time an application is installed on a device, the user is asked to allow that app certain permissions...

By Simon Campbell-Young 26 Oct 2018

Blurred media lines
Blurred media lines

I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop...

By Victor Koaho 11 Oct 2018

Basic cyber hygiene practices that go a long way
Basic cyber hygiene practices that go a long way

As mobile computing - especially using personal devices - becomes more common, the potential for network compromise is increasing...

By Doros Hadjizenonos 9 Oct 2018

6 top tips for effective customer engagement on mobile
6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 18 Sep 2018

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

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