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Understanding a digital marketing audit, step-by-step: part 3
Understanding a digital marketing audit, step-by-step: part 3Article

Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included - they're not exclusively the focus of the audit...

Issued by UpBeet Digital 5 hours ago

Use packaging to sell more products
Use packaging to sell more productsArticle

On-pack promotion is a great avenue for supporting marketing campaigns running on other media channels, such as on social media, in print or on the radio...

Issued by Pyrotec 2 days ago

Is the first offer on your property really always the best offer?
Is the first offer on your property really always the best offer?Article

Almost every property seller will at some stage hear from estate agents that the "first offer is always the best offer", but is this always the case?

Gerhard van der Linde 6 May 2021

#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMI
#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMIArticle

Leza Wells, chief product actuary and acting chief of marketing at life insurer FMI, (a Division of Bidvest Life Ltd) fills us in on her role...

Evan-Lee Courie 3 May 2021

Understanding traditional and digital marketing
Understanding traditional and digital marketingArticle

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

Rirhandzu Shingwenyana 3 May 2021

What analysing 10 billion emails shows business leaders
What analysing 10 billion emails shows business leadersArticle

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever...

JD Engelbrecht, Issued by Everlytic 28 Apr 2021

Advertising to a generation that blocks advertising
Advertising to a generation that blocks advertisingArticle

One of the ways to break through the digital wall is by crafting a digital strategy that speaks to modern generations, while resonating with the needs of older generations...

Issued by G&G Digital 28 Apr 2021

Ogilvy and Cadbury's 'Generosity Shop' receive MMA Purpose-Led Marketing Award
Ogilvy and Cadbury's 'Generosity Shop' receive MMA Purpose-Led Marketing AwardArticle

Ogilvy Johannesburg's work for Cadbury Dairy Milk South Africa was recently awarded the Purpose-Led Marketing Award at the Marketing Achievement Awards (MMA)...

Issued by Ogilvy South Africa 23 Apr 2021

#BehindtheBrandManager: Meet Banele Msimanga, brand manager of Hunter's Cider
#BehindtheBrandManager: Meet Banele Msimanga, brand manager of Hunter's CiderArticle

Banele Msimanga is the brand manager of Hunter's Cider and over the past year has worked on the brand creating great consumer experiences like Green Room events...

Evan-Lee Courie 22 Apr 2021

Courage under fire: How marketers and agencies made lemonade
Courage under fire: How marketers and agencies made lemonadeArticle

The old adage talks about how to react when life gives you lemons - but under circumstances unseen in our lifetime, what do you do when life hands you a pandemic?

Johanna McDowell 22 Apr 2021

South Africa's Ugly Betty remake: A local inspired series powered by local talent and local brands
South Africa's Ugly Betty remake: A local inspired series powered by local talent and local brandsArticle

Known Associates Entertainment (KAE), in partnership with SABC 1 and video on demand platform Viu, launched the newest and hottest dramedy to hit South Africa, uBettina Wethu...

Kirsten Hassan, Issued by MediaHeads 360 21 Apr 2021

5 booking trends for hotels and guesthouses
5 booking trends for hotels and guesthousesArticle

Tshepo Matlou, head of marketing and communications at Jurni, has a look at 5 important booking trends to watch out for - and to capitalise on - for the duration of 2021...

Tshepo Matlou 21 Apr 2021

#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at Syspro
#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at SysproArticle

Sandra Fraga, chief sales and marketing officer at Syspro, unpacks the journey behind the software development company's rebrand...

Evan-Lee Courie 19 Apr 2021

#BehindtheBrandManager: Kate Owen, Uber SA marketing manager for Rides and Eats
#BehindtheBrandManager: Kate Owen, Uber SA marketing manager for Rides and EatsArticle

Kate Owen, Uber SA's marketing manager unpacks Uber's brand strategy for both Uber Rides and Uber Eats, amongst other things...

Robin Fredericks 15 Apr 2021

Channelling big tech to inspire growth in 2021
Channelling big tech to inspire growth in 2021Article

Like many, 2020 left a big gap in our revenues and those of our clients. The race is now on to recover not only last year's lost revenue but also to grab every growth opportunity in 2021...

John Paul Waites, Issued by Worx Group 14 Apr 2021

4 tips for successful email campaigns
4 tips for successful email campaignsArticle

Email marketing can be difficult to master, and mistakes can have quite dramatic effects. Thankfully, we've got you covered. Our four tips for successful email campaigns will help you pre- and post-send...

Issued by Engagement Factory 7 Apr 2021

Why your brand needs a P2P marketing strategy
Why your brand needs a P2P marketing strategyArticle

In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service...

Heath Muchena 29 Mar 2021

Nurture your way to success
Nurture your way to successArticle

There are countless ways you can apply marketing automation to grow your revenue, extend your reach and turn more clicks into customers....

Issued by Engagement Factory 29 Mar 2021

#BehindtheBrandManager: Cate Williams of Retail Capital South Africa
#BehindtheBrandManager: Cate Williams of Retail Capital South AfricaArticle

Cate Williams, marketing manager and brand strategist at Retail Capital South Africa, uncovers the driving force behind the brand...

Evan-Lee Courie 25 Mar 2021

5 keys to unlock the success of your South Africa call centre
5 keys to unlock the success of your South Africa call centreArticle

Your South Africa contact centre can unlock the door to success with five essential keys. CommPeak hands you those keys to help your call centre grow and prosper...

24 Mar 2021

Image Supplied.
#StartupStory: New bicycle app delivery service to disrupt the logistics landscapeArticle

App delivery service Dash Deliveries is a new way to move your parcels from A to B with zero emissions...

Robin Fredericks 23 Mar 2021

MediaHeads 360 announces new partnership with Known Associates CEO and founder Tshepiso Sello
MediaHeads 360 announces new partnership with Known Associates CEO and founder Tshepiso SelloArticle

MediaHeads 360 announced its partnership with entrepreneur, CEO and founder of Known Associates (KA), Tshepiso Sello...

Issued by MediaHeads 360 22 Mar 2021

SA Plastics Pact Reuse Innovation Challenge 2021 won by I-Drop Water
SA Plastics Pact Reuse Innovation Challenge 2021 won by I-Drop WaterArticle

The South African Plastics Pact in partnership with the MAVA Foundation recently held a contest for innovative reusable packaging solutions...

Issued by GreenCape 18 Mar 2021

7 reasons to join Rocketseed's email signatures partner program
7 reasons to join Rocketseed's email signatures partner programArticle

Add value for your customers. Add additional revenue channels... Add star quality email signature management...

Issued by Rocketseed 17 Mar 2021

Cascade Holdings, SA's new multi-dimensional bar and beverage business
Cascade Holdings, SA's new multi-dimensional bar and beverage businessArticle

Cascade Holdings is a new full-service bar and beverage business aiming to provide solutions that will "disrupt" the local liquor and entertainment industries...

17 Mar 2021

EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaigns
EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaignsArticle

Natasha Maharaj, marketing director at Distell, shares the rationales behind its brand campaigns...

Evan-Lee Courie 17 Mar 2021

Best B2B marketing platforms for South African tech companies revealed
Best B2B marketing platforms for South African tech companies revealedArticle

Data collected over the last year reveals that MyBroadband and BusinessTech are the best-performing B2B tech marketing platforms in South Africa....

Issued by MyBroadband 15 Mar 2021

Why a clear creative brief is the starting point of your next great marketing campaign (+ free checklist)
Why a clear creative brief is the starting point of your next great marketing campaign (+ free checklist)Article

The creative brief is not just important to agencies. When well-executed, it's a key element that helps every member of your internal marketing team, as well as all outsourced agencies, clearly understand the goals and constraints of the campaign...

Issued by Silversoft 12 Mar 2021

5 demand generation trends for more customers
5 demand generation trends for more customersArticle

We here at Engagement Factory will set the record straight on demand generation - and even point you in the right direction on five ways to get the most out of it...

Issued by Engagement Factory 11 Mar 2021

#BehindtheMask: Manuela Dias de Deus of One-eyed Jack
#BehindtheMask: Manuela Dias de Deus of One-eyed JackArticle

This week I chat to Manuela Dias de Deus, founding member and co-director of entertainment marketing and lifestyle agency, One-eyed Jack...

Evan-Lee Courie 10 Mar 2021

Boris Dzhingarov
Benefits of using YouTube marketing for business growthArticle

In this modern business landscape, business-customer dynamics have shifted incredibly.

Boris Dzhingarov, Issued by Monetary Library 8 Mar 2021

MediaHeads 360 appoints creative solution specialist Melinda Jonsson
MediaHeads 360 appoints creative solution specialist Melinda JonssonArticle

MediaHeads 360 announced that creative solutions specialist Melinda Jonsson will be joining its dynamic team...

Issued by MediaHeads 360 5 Mar 2021

5 marketing tech trends to watch in 2021
5 marketing tech trends to watch in 2021Article

As technology evolves and data sets grow, marketing is changing, adapting and in some cases becoming automated...

Greg Chen 4 Mar 2021

From mobile first to mobile forced: What SA marketers need to know
From mobile first to mobile forced: What SA marketers need to knowArticle

South Africans became 'mobile forced' during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends and take advantage of the opportunities...

Issued by Mobitainment 3 Mar 2021

AI predicted to futureproof the influencer industry
AI predicted to futureproof the influencer industryArticle

We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...

Amelia Neate 26 Feb 2021

Adzooma and Cambridge University research how to maximise online ad spend
Adzooma and Cambridge University research how to maximise online ad spendArticle

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...

26 Feb 2021

Should you insure your promotion?
Should you insure your promotion?Article

People are funny, we are hard to predict and, at times, behave strangely. Why not eliminate any uncertainty by using fixed fee promo insurance with VCG PromoRisk?...

Robin Uys, Issued by VCG PromoRisk 24 Feb 2021

Influence+United aligns with HaveYouHeard to offer access to influencers in Africa
Influence+United aligns with HaveYouHeard to offer access to influencers in AfricaArticle

Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent...

Issued by HaveYouHeard 24 Feb 2021

Kfm 'Music Saves The Day' drives daytime listening
Kfm 'Music Saves The Day' drives daytime listeningArticle

Kfm 94.5 is bringing to life its positioning of 'The most music. Feel great' through its latest workplace-listening marketing campaign...

Issued by Primedia Broadcasting 22 Feb 2021

The 2021 Effie Awards South Africa season opens with virtual entry workshop on Tuesday, 23 February
The 2021 Effie Awards South Africa season opens with virtual entry workshop on Tuesday, 23 FebruaryArticle

During the Effie Awards South Africa 2021 online workshop, the ACA will provide guidelines, tips on how to enter, requirements, case study presentations and more from 10.30am-12.30pm on Tuesday, 23 February...

Issued by Association for Communication and Advertising 19 Feb 2021

MediaHeads 360 - Thriving into 2021
MediaHeads 360 - Thriving into 2021Article

Level one BEE media specialist agency, MediaHeads 360, continues to activate, captivate and amplify two years after its relaunch...

Issued by MediaHeads 360 17 Feb 2021

Building a buyers persona with psychographics
Building a buyers persona with psychographicsArticle

Marketers are used to thinking and speaking in demographics, since dividing a market up by age, gender, ethnicity, and other broad variables can help to understand the differences and similarities among customers...

15 Feb 2021

Consumers are changing and so are their choices
Consumers are changing and so are their choicesArticle

Today's consumers expect more from the brands they support and the demand for environmentally-friendly trade is on the increase...

Greg Viljoen 15 Feb 2021

Alexas Fotos via
SATI, WCDoA partnership to increase table grape exports to ChinaArticle

The aim of the partnership is to increase exports of Western Cape agricultural produce by 5% over the next five years...

15 Feb 2021

Don't force customers to watch ads!
Don't force customers to watch ads!Article

Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...

12 Feb 2021

#OrchidsandOnions: Beating Januworry blues
#OrchidsandOnions: Beating Januworry bluesArticle

Human truths: Gumtree leverages on the tough month in a fun way; First, get some cash. Second, get rid of the clutter in your life...

Brendan Seery 10 Feb 2021

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