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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

From left, Shoeshoe Qhu (MDDA CEO), Prof Pamela Maseko (Executive Dean) and Moipane Malefane, MDDA Board Member. Source: NMU.

NMU launches an industry ready media agency lab

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Decoding Gen Z: The first post-brand generation

Japhet Manda, Brave Group 11 Nov 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Gen Z has spoken: Brands that give back win big

Gen Z has spoken: Brands that give back win big

Varsity Vibe 30 Oct 2025

DBE, Dove, and DBSA launch #ChangeTheCompliment

DBE, Dove, and DBSA launch #ChangeTheCompliment

29 Oct 2025

Image credit: GynaGuard

GynaGuard wants to change the way intimate wellness is marketed in South Africa

27 Oct 2025

The 21st edition of the annual Sunday Times GenNext Awards winners (Image supplied)

Sunday Times GenNext Awards winners, Nike the coolest brand

24 Oct 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025

Why a blended approach to marketing is needed in Africa

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

#NedbankIMC2025 | Zubair Timol: AI and culture capital to amplify development

#NedbankIMC2025 | Zubair Timol: AI and culture capital to amplify development

Danette Breitenbach 15 Oct 2025

Clockwork wins 3 awards across 2 campaigns at the Loeries 2025

Clockwork wins 3 awards across 2 campaigns at the Loeries 2025

Clockwork 14 Oct 2025

VML Birdwatching at The Loeries | Episode 6: Inspiring young people

VML Birdwatching at The Loeries | Episode 6: Inspiring young people

Danette Breitenbach 13 Oct 2025

Makro and Game reveal Mzansi’s top toys

Makro and Game reveal Mzansi’s top toys

13 Oct 2025

VML Birdwatching at The Loeries | Episode 5: Building a country's brand

Danette Breitenbach 10 Oct 2025

VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

Danette Breitenbach 10 Oct 2025

VML Birdwatching at The Loeries | Episode 3: More than an awards show

VML Birdwatching at The Loeries | Episode 3: More than an awards show

Danette Breitenbach 10 Oct 2025

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

Danette Breitenbach 9 Oct 2025

Source: © Gallo Images executive mayor of Cape Town, Geordin Hill-Lewis, says the creative economy is a key part of the city’s vision to be a City of hope and opportunity

#Loeries2025 and City of Cape Town drive creative industry

Danette Breitenbach 8 Oct 2025

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 3 Oct 2025

A new Eskimi study highlights South Africa in second place in running the most Gen Z-focused ad campaigns. (Image supplied.)

South Africa sets new standards with Gen Z-focused advertising

2 Oct 2025

Source:

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Global mentorship: TBWA\SA's talent joins the Wright Academy

Global mentorship: TBWA\SA's talent joins the Wright Academy

16 Sep 2025

BICGeons land, students steal the show (and a few birds)

BICGeons land, students steal the show (and a few birds)

Boundless 8 Sep 2025

Loeries Creative Week takes place from 5 to 10 October in The City of Cape Town and (Image supplied)

Loeries Creative week: An opportunity for creative exchange

Loeries 3 Sep 2025

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking script

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking script

Karabo Ledwaba 13 Aug 2025

Source:

What makes a person cool? Global study has some answers

Todd Pezzuti 29 Jul 2025

WPP taps Cindy Rose, tech leader, as new CEO. Source: WPP.

Cindy Rose to lead WPP

11 Jul 2025

(L to r:) Adetutu Laditan, founder, creative director, Woof Studios, Lagos, Bongiwe Neema Nouse, creative director, The Odd Number, Alison Hingle, senior creative, Joe Public United, have been chosen to sit on the One Club’s Young Guns 23 Jury (IOmage by Lesley, Svenson © Bizcommunity)

Joe Public and The Odd Number's young creatives on Young Guns 23 jury

9 Jul 2025

IAB Education Council Front Row commences 2025 nominations for top young talent

IAB Education Council Front Row commences 2025 nominations for top young talent

IAB South Africa 1 Jul 2025

The New Generation Awards announces WesBank as its official headline naming sponsor

The New Generation Awards announces WesBank as its official headline naming sponsor

Lavello Marketing Solutions 27 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

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