#BizTrends2019

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Kelly McGillivray, squad leader, theSQUAD Creative Event Management.
#BizTrends2019: 19 Event trends for 2019

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

By Kelly McGillivray 1 day ago

Mark Tomlinson, group managing director Hellocomputer.
#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...

By Mark Tomlinson 1 day ago

How to navigate the digital journey
How to navigate the digital journey

Our digital footprints are providing an even more detailed insight into our habits and activities...

By Helmut Reisinger 20 hours ago

Top Everlytic features from 2018
Top Everlytic features from 2018

If you're anything like Everlytic, you got a lot done last year... and you have even bigger goals for 2019...

Issued by Everlytic 21 hours ago

#BizTrends2019: Own your MarTech, control your data
#BizTrends2019: Own your MarTech, control your data

Marketing leaders should be wary of the marketing automation siren call and focus on building the foundations to enable real digital performance...

By Johan Walters 23 hours ago

Lara Utian-Preston is the founder of Red Flag Content Relations.
#BizTrends2019: 3D design goes mainstream

While virtual reality, augmented reality and 360-degree video and photography become the norm within advertising, filmmaking, and content production, their applications across a range of other industries and sectors are also set to exponentially increase...

By Lara Utian-Preston 3 days ago

Styli Charalambous, publisher and CEO at Daily Maverick.
#BizTrends2019: The pivot to reality for news media

After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news...

By Styli Charalambous 18 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!
#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!

Ultimately, customers have been bullied by businesses for a long time, and sad to report on this, but not much has changed...

By Carmen Murray 17 Jan 2019

CX Strategy according to Multichoice, Hollard, African Bank, FNB, ABSA, Comair, Uber and many more
CX Strategy according to Multichoice, Hollard, African Bank, FNB, ABSA, Comair, Uber and many more

Corinium Global Intelligence will be hosting an all-encompassing event, Customer 360 Africa 2019, that will cover all aspects of the entire customer experience journey...

By Jacqui E'Silva, Issued by Corinium Global Intelligence 17 Jan 2019

Brave previews new advertising model, rewarding users for watching online ads
Brave previews new advertising model, rewarding users for watching online ads

#NEWSWATCH: Blockchain-based ad blocking web browser Brave is previewing a new advertising model (called Brave Ads) that rewards its users for watching "privacy-respecting" ads...

16 Jan 2019

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.
#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 16 Jan 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 16 Jan 2019

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance
#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

15 Jan 2019

Jainita Khatri, managing director, Prana Business Consulting.
#BizTrends2019: The humanising factor

In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of...

By Jainita Khatri 15 Jan 2019

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 14 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...

By David Jenkins 14 Jan 2019

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 14 Jan 2019

#BizTrends2019: The revival of print
#BizTrends2019: The revival of print

"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant...

By Sam Swaine 14 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

Feature image: screenshot,  via Instagram
Demi-Leigh Nel-Peters tops US Google Search after Tebow engagement

On Thursday former NFL player Tim Tebow announced his engagement to South Africa's former Miss Universe Demi-Leigh Nel-Peters. Tebow broke the news on Instagram in a series of snaps that have since racked up more than 430,000 likes...

By Andy Walker 11 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

Google Chrome will start blocking harmful ads globally from July
Google Chrome will start blocking harmful ads globally from July

Google Chrome will block harmful ads worldwide from July 2019, following the new standards determined by the Coalition for Better Ads...

By Shereesa Moodley 10 Jan 2019

Gartner predicts 25% of workers to use VEAs daily by 2021
Gartner predicts 25% of workers to use VEAs daily by 2021

By 2021, Gartner predicts that 25% of digital workers will use a virtual employee assistant (VEA) on a daily basis...

10 Jan 2019

Workforce of the future: What is driving it and where is it going?
Workforce of the future: What is driving it and where is it going?

An increasingly rapid pace of innovation is driving forward technological advances in the enterprise at an unprecedented rate, meaning that workforce dynamics are set to change drastically...

By Ronald Ravel 9 Jan 2019

Mastercard drops name from logo to become symbol brand
Mastercard drops name from logo to become symbol brand

Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

9 Jan 2019

#BizTrends2019: How fintech will democratise the internet
#BizTrends2019: How fintech will democratise the internet

Since the advent of the decentralised blockchain in 2009, ingeniously invented by the pseudonymous Satoshi Nakamoto, fintech has bloomed...

By Justin McCarthy 9 Jan 2019

Digital marketing trends to keep an eye on in 2019
Digital marketing trends to keep an eye on in 2019

2018 was characterised by an explosion of technology in the digital marketing industry. This new tech now needs to be used in such a way to add value to your company's digital marketing strategy...

Issued by Digital School of Marketing 8 Jan 2019

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