Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Jobs

Area Manager Centurion
Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

2 days

Source:

Warc identifies 8 blockers to advertising effectiveness

2 days

More news

Durban International Film Festival announces opening and closing films

Durban International Film Festival announces opening and closing films

17 Aug 2020

Photo by from .

Beyond Women's Month (Part 2)

Solani Hlayisi & Babalwa Nyembezi 17 Aug 2020

#PulpNonFiction: Fantasy economics; what if money could grow on trees?

#PulpNonFiction: Fantasy economics; what if money could grow on trees?

Bronwyn Williams 17 Aug 2020

#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SA

#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SA

Evan-Lee Courie 17 Aug 2020

What is shaping culture? Fad diets

What is shaping culture? Fad diets

Brett Rogers 17 Aug 2020

The Annual Afda Experimental Festival

The Annual Afda Experimental Festival

Earle Holmes, Afda 17 Aug 2020

#WomensMonth: Nadia Mohamed; "We lift and others rise"

#WomensMonth: Nadia Mohamed; "We lift and others rise"

Jessica Tennant 14 Aug 2020

#Newsmaker: Suhana Gordhan, newly appointed ECD at Duke

#Newsmaker: Suhana Gordhan, newly appointed ECD at Duke

Jessica Tennant 14 Aug 2020

Photo by on .

Self-care Sundays and how brands can get involved

Tsholofelo Mmusi 14 Aug 2020

Image source: fauxels on Pexels.

The power of building an online tribe for your business

Terence T Chinyangare 14 Aug 2020

Image source: on .

Beyond Women's Month (Part 1)

Solani Hlayisi & Babalwa Nyembezi 14 Aug 2020

Photo by from .

Beyond the hype: How brands can take concrete steps to support the Black community

Ali Diallo 14 Aug 2020

Radio host, voice-over artist and TV presenter, Carol Ofori.

#WomensMonth: Carol Ofori - 'Leadership is within us'

Juanita Pienaar 14 Aug 2020

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to date

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to date

Primedia Out-of-Home 14 Aug 2020

Afternoon Drive presenter Joanne Joseph bids farewell to 702

Afternoon Drive presenter Joanne Joseph bids farewell to 702

Primedia Broadcasting 14 Aug 2020

Spur's documentary-style flag bearer commercial recognised as one of South Africa's Best Liked Ads

Spur's documentary-style flag bearer commercial recognised as one of South Africa's Best Liked Ads

99c 14 Aug 2020

Woolworths Taste draws a crowd

Woolworths Taste draws a crowd

Media24 14 Aug 2020

#WomensMonth: One Custom's Lisa Hoflinger on her passion for data and what it says about customers

#WomensMonth: One Custom's Lisa Hoflinger on her passion for data and what it says about customers

Juanita Pienaar 13 Aug 2020

Photo by on .

The only campaign approach to GBV

Jennilee Peremore-Oliver 13 Aug 2020

2020 Durban FilmMart to look at African content in the new normal

2020 Durban FilmMart to look at African content in the new normal

13 Aug 2020

Minister in the Presidency, Jackson Mthembu. Image source: .

Conference puts spotlight on sustainable community media

13 Aug 2020

RIP: Bob Mabena - Memorial and funeral arrangements announced

RIP: Bob Mabena - Memorial and funeral arrangements announced

13 Aug 2020

Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'

Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'

Danette Breitenbach 13 Aug 2020

Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact

Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact

Danette Breitenbach 13 Aug 2020

Duke gives Jive Lite some local flavour with launch of new Jive X

Duke gives Jive Lite some local flavour with launch of new Jive X

Duke Advertising 13 Aug 2020

Handshakes and promises - a happily ever after or a marriage made in hell

Handshakes and promises - a happily ever after or a marriage made in hell

Association for Communication and Advertising 13 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

Top marketers to select The One Show 2020 CMO Pencil winner

12 Aug 2020

#ACACaresCovid19: New north, new narratives and nation building

#ACACaresCovid19: New north, new narratives and nation building

12 Aug 2020

Insurance industry sees increase in advertising with new commercials

Insurance industry sees increase in advertising with new commercials

Ornico 12 Aug 2020

Making a difference differently, this Mandela Month

Making a difference differently, this Mandela Month

Havas Johannesburg 12 Aug 2020

Africa news

#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SA

#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SA

Evan-Lee Courie 17 Aug 2020

2020 Durban FilmMart to look at African content in the new normal

2020 Durban FilmMart to look at African content in the new normal

13 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

Top marketers to select The One Show 2020 CMO Pencil winner

12 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Let's do Biz