Bronwyn Williams

Trend Analyst - Marketing Strategist
Location:Johannesburg, South Africa


Futurist, economist and trend analyst. Partner at Flux Trends.
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#PulpNonFiction: Life and death and the city

What can leaders learn from cities? Read now as Bronwyn Williams unpacks The Life and Death of Great American Cities by Jane Jacobs...

By Bronwyn Williams 8 hours ago

#PulpNonFiction: Be brand aware and beware of hypocrisy

This week Bronwyn Williams draws parallels between an 18th century novella and the perils of brand woke washing...

By Bronwyn Williams 18 Jan 2021

#PulpNonFiction: What happens when The Machine Stops?

Welcome back to the future as our favourite bibliophile Bronwyn William's #PulpNonFiction column unpacks how a knowledge of mostly vintage sci-fi literature can be relevant to current socio-economic scenarios...

By Bronwyn Williams 11 Jan 2021

#PulpNonFiction: 12 reads for Christmas

Bronwyn Williams puts together a list of books that would make the ideal gift for everyone on your festive shopping list. Some old, some new, they are all sure to inspire interesting conversations...

By Bronwyn Williams 14 Dec 2020

#PulpNonFiction: Get into the habit of training naked

This week Bronwyn Williams reviews Pepe Marais' new book, 20 Habits that Break Habits and shows some correlations between it and Train Naked, a book her good friend Pierre DuPlessis published a few months ago...

By Bronwyn Williams 7 Dec 2020

#PulpNonFiction: When designing your future, start with dystopia

This week Bronwyn Williams (finally) finished reading Hilary Mantel's "epic" Wolf Hall Trilogy...

By Bronwyn Williams 30 Nov 2020

#PulpNonFiction: It's all narrative

This week, Bronwyn Williams has been reading Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Nobel Prize winner, Robert J. Shiller...

By Bronwyn Williams 23 Nov 2020

#PulpNonFiction: How to make men and women desire you

This week, Bronwyn Williams has been wading through Robert Greene's The Laws of Human Nature. The book explores the psychology and sociology around what makes us do the things we do and make the choices we make...

By Bronwyn Williams 16 Nov 2020

#PulpNonFiction: Automated customer relationships vs real human connection

This week, Bronwyn Williams reads The Odditorium by David Bramwell and Jo Keeling and explores the idea of Francis Galton's "attraction gauge" and that it reminds her of two things...

By Bronwyn Williams 9 Nov 2020

#PulpNonFiction: Internet or Splinternet - it's up to us to decide

This week, Bronwyn Williams goes back in time to read Tim Berners-Lee's Weaving the Web: The Past Present and Future of the World Wide Web by its Inventor...

By Bronwyn Williams 2 Nov 2020

#PulpNonFiction: Pizza arbitrage, sheep shagging and paperclip minimiser dystopias

This week Bronwyn Williams reviews two (very different) just-released books by South African authors John Sanei and Iraj Abedian, and Simon de la Rouviere...

By Bronwyn Williams 26 Oct 2020

#PulpNonFiction: It's time for Africa to bet on itself

What struck Bronwyn Williams in Henry Kissinger's World Order was the absence of Africa in the grand narrative of human strategy and struggle...

By Bronwyn Williams 19 Oct 2020

#PulpNonFiction: South Africa, the real land of the free and the brave

This week Bronwyn Williams unpacks Stealing Water by Tim Ecott and The Upside of Down by Bruce Whitfield, in getting to grips with South Africa and her place in it...

By Bronwyn Williams 12 Oct 2020

#PulpNonFiction: To mask or not to mask? Social cooling and preference falsification

Bronwyn Williams explores twin phenomena social cooling and preference falsification and Terry Pratchett's Monstrous Regiment, a story in which it is slowly revealed that all the main characters are lying to each other, all pretending to be someone they are not in order to fit in with a group standard that doesn't even exist...

By Bronwyn Williams 5 Oct 2020

#PulpNonFiction: The margin is in the mess

Bronwyn Williams tells us that Philip K. Dick's science fiction classic, Do Androids Dream of Electric Sheep? got her thinking about how much of our own economies are propped up by "ridiculous" status symbols and the conspicuous consumption of intrinsically worthless, but socially essential goods and services...

By Bronwyn Williams 28 Sep 2020

#PulpNonFiction: From cynical crisis capitalism to authentic brand empathy

Bronwyn Williams has observed the ways businesses and brands have responded to the crisis, the one being cynical crisis capitalism and the other, authentic brand empathy...

By Bronwyn Williams 21 Sep 2020

#PulpNonFiction: Lessons from history for the future

Bronwyn Williams reflects on Dan Carlin's The End Is Always Near and Ariel and Will Durant's The Lessons of History and says the choice is ours to learn the lessons of history or to repeat the mistakes of the past...

By Bronwyn Williams 14 Sep 2020

#PulpNonFiction: Beware of permanent solutions for temporary problems

Bronwyn Williams highlights her key learnings in Lionel Shriver's The Mandibles: A Family, 2029-2047 and Edward Snowden's Permanent Record to emphasise that as we submit to further infringements on our privacy, freedom of speech, and freedom of movement in the effort to stop the spread of Covid-19, we must ensure that emergency measures designed to fight a temporary crisis do not become a permanent feature...

By Bronwyn Williams 7 Sep 2020

#PulpNonFiction: If you can't trust yourself, who can you trust?

Referring to Peter Pomerantsev's This Is Not Propaganda: Adventures in the War Against Reality, Bronwyn Williams explains why the only way to regain trust and truth in society is for individuals themselves to realise that the price of freedom of speech and free flowing information is a personal responsibility...

By Bronwyn Williams 31 Aug 2020

#PulpNonFiction: Truth and trash in the circular economy

Rereading Terry Pratchett's, The Truth, Bronwyn Williams was struck by a minor character who reminded her that every messy problem is a business opportunity in disguise and tells us how this side story is playing out in various guises around the world...

By Bronwyn Williams 24 Aug 2020

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