Bronwyn Williams

Trend Analyst - Marketing Strategist
Location:Johannesburg, South Africa
Skype:bronwynruthwilliams

Profile

Futurist, economist and trend analyst. Partner at Flux Trends.
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#PulpNonFiction: On postalgia, purpose and progress

Bronwyn Williams says we have two choices, between the dangerous and prevalent postalgia, abandoning ourselves to the present or progressing towards the future with purpose...

By Bronwyn Williams 10 Aug 2020

#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future

In an age where fake news is a stranger to truth, and truth stranger than fiction, Bronwyn Williams provides insights as to why books and their authors are vital to understanding trends...

By Bronwyn Williams 3 Aug 2020

Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 30 Jun 2020

2020 has accelerated the importance of human touch in a contactless economy

The global Covid-19 pandemic has upended life as we know it and will most certainly have deep and lasting effects on society, business, governance and the economy at large...

By Bronwyn Williams 25 Jun 2020

Winner takes all

The Covid-19 crisis is not a unifying crisis, it's a dividing crisis. The crisis is highlighting the divisions between rich and poor nations, and rich and poor individuals...

By Bronwyn Williams 22 Apr 2020

Business empathy - the new face of "kind capitalism"

The current Covid-19 crisis has given businesses an opportunity to live up to new ideals (or not). The trend towards business empathy is one of the more encouraging trends we have observed in recent weeks...

By Bronwyn Williams 17 Apr 2020

#BizTrends2020: Virtual value - decoupling physical reality from economic value

One of the big business trends of the past decade was how software "ate the world". Just 10 years ago, the world's most valuable companies were predominantly in the business of trading physical resources or goods of one kind or another...

By Bronwyn Williams 6 Jan 2020

From the missing middle to the co-economy

The middle class as we know it is endangered. Formerly, the middle class was defined by what it owned, its consumption. Today, we need to re-think what it means to be middle class...

By Bronwyn Williams 24 Oct 2019

Putting the "fun" back in funerals?

The funerals of the future are set to be fabulous...

By Bronwyn Williams 1 Jul 2019

Data costs are preventing African consumers from taking full advantage of the crypto economy

Cryptocurrencies offer a financial lifeline to people excluded from the formal financial economy and to those living in oppressive political or economic regimes...

By Bronwyn Williams 20 Jun 2019

Is morality marketing right for your brand? (Probably not)

Morality marketing. Woke-washing. Brand-standing. Jumping on the brand wagon. Whatever you want to call it, companies are increasingly taking the plunge and tying their brands to issues of social justice...

By Bronwyn Williams 30 May 2019

Naughty and nice treat trends

Sometimes we all need a little "me time", a small treat to look forward to at the end of a long day or a hard week, or (what is set to be) a gruelling year...

By Bronwyn Williams 19 Feb 2019

#BizTrends2019: Social credit scores three ways: The good, the bad and the ugly

Social credit scores are set to be one of the trending terms for 2019. However, not all credit scores are created equal (or with equally good intentions)...

By Bronwyn Williams 7 Jan 2019

#BizTrends2019: Big brother brands - how to not be evil in 2019

'Don't be evil.' That three-word phrase was a famous part of Google's code of conduct, until April last year that is.

By Bronwyn Williams 7 Jan 2019

Immaterial world: The virtual future of fun

Younger consumers value experiences - particularly personalised, meaningful experiences - highly. In other words, Generation Z is looking for 'less stuff, and more stories'...

By Bronwyn Williams 2 Jan 2019

Bio-punks and the democratic DIY design of the human body

In August 2018 Kim Kardashian and Chrissy Teigen caused a social media frenzy when the posted pictures of themselves sporting what appeared to be body-modification "jewellery" implanted in their necks and torsos on their respective social media feeds...

By Bronwyn Williams 14 Dec 2018

Undoing the business of bias

As we delegate more and more of our business decisions to machines, algorithms and artificial intelligence, we need to aim to programme empathetic, ethical robots...

By Bronwyn Williams 26 Nov 2018

What Generation Z wants - how to attract the "next" generation to your brand and business

Millennials are already in their mid-thirties. It's time for brands and businesses to shift focus to the next generation, Generation Z...

By Bronwyn Williams 17 Oct 2018

Seamless Travel - Why shouldn't the journey be as pleasurable as the destination?

Leisure travel is supposed to be a pleasurable experience. Unfortunately, even the best holiday tends to involve large quantities of administration and frustration before you get there...

By Bronwyn Williams 20 Sep 2018

VR: From virtual to reality

When you think of virtual reality (VR) and augmented reality (AR) you probably associate the technology with Pokemon Go and marketing gimmicks. However...

By Bronwyn Williams 17 Aug 2018

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