Bronwyn Williams

Trend Analyst - Marketing Strategist
Location:Johannesburg, South Africa


Futurist, economist and trend analyst. Partner at Flux Trends.
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#PulpNonFiction: From cynical crisis capitalism to authentic brand empathy

Bronwyn Williams has observed the ways businesses and brands have responded to the crisis, the one being cynical crisis capitalism and the other, authentic brand empathy...

By Bronwyn Williams 21 Sep 2020

#PulpNonFiction: Lessons from history for the future

Bronwyn Williams reflects on Dan Carlin's The End Is Always Near and Ariel and Will Durant's The Lessons of History and says the choice is ours to learn the lessons of history or to repeat the mistakes of the past...

By Bronwyn Williams 14 Sep 2020

#PulpNonFiction: Beware of permanent solutions for temporary problems

Bronwyn Williams highlights her key learnings in Lionel Shriver's The Mandibles: A Family, 2029-2047 and Edward Snowden's Permanent Record to emphasise that as we submit to further infringements on our privacy, freedom of speech, and freedom of movement in the effort to stop the spread of Covid-19, we must ensure that emergency measures designed to fight a temporary crisis do not become a permanent feature...

By Bronwyn Williams 7 Sep 2020

#PulpNonFiction: If you can't trust yourself, who can you trust?

Referring to Peter Pomerantsev's This Is Not Propaganda: Adventures in the War Against Reality, Bronwyn Williams explains why the only way to regain trust and truth in society is for individuals themselves to realise that the price of freedom of speech and free flowing information is a personal responsibility...

By Bronwyn Williams 31 Aug 2020

#PulpNonFiction: Truth and trash in the circular economy

Rereading Terry Pratchett's, The Truth, Bronwyn Williams was struck by a minor character who reminded her that every messy problem is a business opportunity in disguise and tells us how this side story is playing out in various guises around the world...

By Bronwyn Williams 24 Aug 2020

#PulpNonFiction: Fantasy economics; what if money could grow on trees?

Bronwyn Williams unpacks Douglas Adams', The Hitchhiker's Guide to the Galaxy and shares her thoughts around Modern Monetary Theory and "adopting short-term solutions for long-term problems without giving full consideration to the long-term consequences of those short-term solutions"...

By Bronwyn Williams 17 Aug 2020

#PulpNonFiction: On postalgia, purpose and progress

Bronwyn Williams says we have two choices, between the dangerous and prevalent postalgia, abandoning ourselves to the present or progressing towards the future with purpose...

By Bronwyn Williams 10 Aug 2020

#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future

In an age where fake news is a stranger to truth, and truth stranger than fiction, Bronwyn Williams provides insights as to why books and their authors are vital to understanding trends...

By Bronwyn Williams 3 Aug 2020

Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 30 Jun 2020

2020 has accelerated the importance of human touch in a contactless economy

The global Covid-19 pandemic has upended life as we know it and will most certainly have deep and lasting effects on society, business, governance and the economy at large...

By Bronwyn Williams 25 Jun 2020

Winner takes all

The Covid-19 crisis is not a unifying crisis, it's a dividing crisis. The crisis is highlighting the divisions between rich and poor nations, and rich and poor individuals...

By Bronwyn Williams 22 Apr 2020

Business empathy - the new face of "kind capitalism"

The current Covid-19 crisis has given businesses an opportunity to live up to new ideals (or not). The trend towards business empathy is one of the more encouraging trends we have observed in recent weeks...

By Bronwyn Williams 17 Apr 2020

#BizTrends2020: Virtual value - decoupling physical reality from economic value

One of the big business trends of the past decade was how software "ate the world". Just 10 years ago, the world's most valuable companies were predominantly in the business of trading physical resources or goods of one kind or another...

By Bronwyn Williams 6 Jan 2020

From the missing middle to the co-economy

The middle class as we know it is endangered. Formerly, the middle class was defined by what it owned, its consumption. Today, we need to re-think what it means to be middle class...

By Bronwyn Williams 24 Oct 2019

Putting the "fun" back in funerals?

The funerals of the future are set to be fabulous...

By Bronwyn Williams 1 Jul 2019

Data costs are preventing African consumers from taking full advantage of the crypto economy

Cryptocurrencies offer a financial lifeline to people excluded from the formal financial economy and to those living in oppressive political or economic regimes...

By Bronwyn Williams 20 Jun 2019

Is morality marketing right for your brand? (Probably not)

Morality marketing. Woke-washing. Brand-standing. Jumping on the brand wagon. Whatever you want to call it, companies are increasingly taking the plunge and tying their brands to issues of social justice...

By Bronwyn Williams 30 May 2019

Naughty and nice treat trends

Sometimes we all need a little "me time", a small treat to look forward to at the end of a long day or a hard week, or (what is set to be) a gruelling year...

By Bronwyn Williams 19 Feb 2019

#BizTrends2019: Social credit scores three ways: The good, the bad and the ugly

Social credit scores are set to be one of the trending terms for 2019. However, not all credit scores are created equal (or with equally good intentions)...

By Bronwyn Williams 7 Jan 2019

#BizTrends2019: Big brother brands - how to not be evil in 2019

'Don't be evil.' That three-word phrase was a famous part of Google's code of conduct, until April last year that is.

By Bronwyn Williams 7 Jan 2019

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