Profile

Brett Rogers, culture lead at Cape Town advertising agency HaveYouHeard and content curator for In_, a channel of content, which showcases cultural forces that are changing the world. It aims to inform, inspire and entertain the viewer and does so with multimedia posts, including podcasts, videos, google trends, mini Q+A's and more. in_ talks to those interested in in-depth cultural exploration and those curious about the world we live in.
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Current employment

Culture Lead
HaveYouHeard
Present
What is shaping culture? Triggered and triggers

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 23 Mar 2020

What is shaping culture? When two become many

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 16 Mar 2020

What is shaping culture? Free from alcohol

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture. Today, I explore why calls of 'Let's get waaaasted!' and 'Time to f'k this weekend up!' are on the wane...

By Brett Rogers 2 Mar 2020

What is shaping culture? Pet parents

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture. Today, he explores the phenomenon of "pet parents": people who have transformed their relationships with their pets to that of 'kids'...

By Brett Rogers 17 Feb 2020

What is shaping culture? The new religions

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 3 Feb 2020

#BizTrends2020: Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their expression of themselves within the Zeitgeist, and are often a rebellion and reaction against the dominant forces trying to shape them...

By Brett Rogers 23 Jan 2020

The influence of drag

Advertising agency HaveYouHeard's Brett Rogers, unpacks the phenomenon of drag and its profound and important impact on various aspects of culture, concept, business and commerce...

By Brett Rogers 2 Jul 2019

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