Welcome to the new world of olfactory marketing where scents or fragrances are the new medium of choice for seducing customers.
These natural match-ups include introducing the aroma of freshly-brewed coffee in restaurants, freshly baked bread in supermarkets, strawberry or mint in the fruit and vegetable aisles, a hint of luxurious leather in a new car or of suntan lotion in the swimsuit section of a department store. The result - repeat visits, increased sales (and profit) and a more stimulating environment.
In South Africa, MicroScents manufactures and distributes their own diffusion devices in SA, having just launched a comprehensive range of fragrances - coffee, chocolate, bakery, cut grass, banana, mint, lavender, vanilla, and so on.
