#BizTrends2019

Marketing & Media trends

More Articles

#RecruitmentFocus

SPONSORED BY:


More...

New recruiters

Persuade has opened a recruiter listing on Bizcommunity.com!
Persuade

Persuade Marketing is a B2B lead generation based consultancy based in Cape Town.

Mark Schech, Innervation.
#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019

With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...

By Mark Schech 33 minutes ago

Facebook caught skewing the review score of its Portal device on Amazon
Facebook caught skewing the review score of its Portal device on Amazon

Facebook employees have been spotted giving the company's Portal video calling devices five-star ratings on Amazon...

By Shereesa Moodley 1 hour ago

#BizTrends2019: The future of the South African in-store retail experience
#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

By Cecil Ungerer 18 Jan 2019

#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!
#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!

Ultimately, customers have been bullied by businesses for a long time, and sad to report on this, but not much has changed...

By Carmen Murray 17 Jan 2019

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

Technology is the single most important investment that retailers need to make, in order to ensure that their fashion stores stay relevant...

By Robyn Cooke 17 Jan 2019

Leo van de Polder on expanding the Shop network in South Africa
Leo van de Polder on expanding the Shop network in South Africa

With a presence in more than 20 countries, the Shop Association's purpose is to empower its members with ongoing education, networking opportunities and real-world insights...

By Lauren Hartzenberg 16 Jan 2019

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 16 Jan 2019

#BizTrends2019: Selling to the other 98% - the move to physical retail
#BizTrends2019: Selling to the other 98% - the move to physical retail

We believed that e-commerce was such an obviously better way of shopping. We were wrong...

By Andrew Smith 16 Jan 2019

Screen grab from the Orchid-worthy ad.
#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 15 Jan 2019

Gillette's 'We Believe' ad receives mixed feedback
Gillette's 'We Believe' ad receives mixed feedback

NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...

15 Jan 2019

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

Jainita Khatri, managing director, Prana Business Consulting.
#BizTrends2019: The humanising factor

In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of...

By Jainita Khatri 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 14 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping
#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

By Graham van der Merwe 10 Jan 2019

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2019: Youth marketing techniques to target the real SA youth market

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

By Leigh Andrews 10 Jan 2019

Woolworths accused of copying baby carrier design
Woolworths accused of copying baby carrier design

Woolworths has once again been accused of plagiarising the product design of a smaller business. This time, the item in question is a Woolworths baby carrier, which entrepreneur Shannon McLaughlin claims is a copy...

9 Jan 2019

Dimitri Jansen, Pernod Ricard SA’s new marketing director. © .
Dimitri Jansen appointed Pernod Ricard SA's new marketing director

Pernod Ricard South Africa has appointed Dimitri Jansen to replace Charl Bassil as marketing director...

8 Jan 2019

Edgars campaign celebrates self-expression and creative collaboration
Edgars campaign celebrates self-expression and creative collaboration

As part of Edgars' refreshed branding strategy, the department store chain is collaborating more with South African creatives. The recently released Sho Madjozi Collection is one of the fruits of the approach...

4 Jan 2019

Pernod Ricard bets on Africa with Jumia investment
Pernod Ricard bets on Africa with Jumia investment

Pernod Ricard, the owner of Beefeater gin, Absolut vodka and Jameson whiskey, is strengthening its partnership with African e-commerce player Jumia by buying an unspecified stake...

19 Dec 2018

Prada shelves 'blackface' figurines decried as racist
Prada shelves 'blackface' figurines decried as racist

Luxury fashion label Prada has been lambasted for selling monkey-like figurines with overly large red lips in a style reminiscent of racist caricatures of black people...

19 Dec 2018

Screengrab from Food Lover's new .
Food Lover's Market celebrates the festive season with new campaign and a cookbook

Food Lover's Market recently launched its new festive food range together with a new campaign and cookbook in time for the festive season...

By Juanita Pienaar 19 Dec 2018

#NewCampaign: #FightPlastic w/ SodaStream
#NewCampaign: #FightPlastic w/ SodaStream

SodaStream has released a video campaign to highlight the damage caused by single-use plastic bottles and as a call to shift away from these to reusable packaging...

By Jessica Tennant 14 Dec 2018

Russell Abrahams (Yay Abe) adds fire, with Burger King South Africa
Russell Abrahams (Yay Abe) adds fire, with Burger King South Africa

Cape Town-born illustrator, Russell Abrahams, a.k.a. Yay Abe, for his recent collaboration with Burger King South Africa, created a mural, with a fiery twist...

Issued by Burger King 13 Dec 2018

Will festive retail sales echo disappointment of Black Friday?
Will festive retail sales echo disappointment of Black Friday?

While more South Africans participated in the Black Friday shopping event in 2018 compared to the preceding year, the average spend dropped...

By Lullu Krugel, Christie Viljoen, Maura Feddersen an 13 Dec 2018

Mastercard, Next Retail Concepts present an immersive way to shop online
Mastercard, Next Retail Concepts present an immersive way to shop online

A new e-commerce experience from Mastercard and Next Retail Concepts lets shoppers browse and buy just like they are in a physical store - across any browser...

7 Dec 2018

A sneak peek into AI's weird, wacky and wonderful consumer insights
A sneak peek into AI's weird, wacky and wonderful consumer insights

Did you know that viewers of the American fantasy drama television series, Game of Thrones, are highly likely to be the same people who purchase sex toys online, particularly on a Monday?...

By Vian Chinner 7 Dec 2018

Show more