Mxit Brand Index: 31 July 2013

Top brands

Top Mobile brand: Cell C
Top banking brand: FNB
Top financial services brand: 1life
Top sporting brand: Nike Football
Top media brand: SuperSport
Top retail brand: Spar

Criteria

When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:

• Working app with updated information
  
• Real world brand that exists outside of the Mxit ecosystem
  
• No services based apps and games such as MxPx, Judgeme, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
  
• No individual celebrities such as Romy Titus, Riaad Moosa, etc.
  
• No chat rooms

Analysis: Social media story of the year?

ANC Western Cape gains over 370,000 followers on Mxit in one month.
adidas campaign delivers 15% growth and displaces 8ta (Telkom Mobile) in the top brands

Newcomers ANC Western Cape must surely be the social media success story of the year on Mxit, showing phenomenal growth from just over 2,000 subscribers on the 30th of June, to 375,752 subscribers by 31 July. The ANC entered the brand index at position number 10, displacing all but one brand, adidas.

adidas' 'Black is Back' campaign added 44,368 new subscribers to their app, and moved adidas further up the brand list, closing in on the other sporting brands on the list, Nike Football and Kick Off. SuperSport remains the top sporting brand on Mxit. With the growth of the adidas app, 8ta has moved down the list, from 14th to 17th position.