The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 31 July 2013. Mxit have decided to increase the monthly index to include the top 40 SA brands this month.
| Position | Brand | Last month's position | Number of subscribers | Activity | | 1 | SuperSport | 1 | 1 892 615 | |
| 2 | 24.com | 2 | 1 330 461 | |
| 3 | Ster-Kinekor | 3 | 628 219 | |
| 4 | M-Net | 4 | 504 951 | |
| 5 | SPAR | 5 | 481 754 | |
| 6 | Cell C | 6 | 457 243 | |
| 7 | Nike Football | 7 | 442 674 | |
| 8 | Kick Off | 8 | 399 871 | |
| 9 | GoodHope FM | 9 | 395 572 | |
| 10 | ANC Western Cape | *New Entry | 375 752 | |
| 11 | FNB | 10 | 374 753 | |
| 12 | Samsung | 11 | 374 620 | |
| 13 | 1Life | 12 | 369 725 | |
| 14 | Nokia | 13 | 349 065 | |
| 15 | adidas | 17 | 344 567 | UP |
| 16 | Standard Bank | 15 | 317 229 | |
| 17 | 8ta (Telkom Mobile) | 14 | 314 883 | DOWN |
| 18 | Red Bull | 16 | 312 890 | |
| 19 | Mr. Video | 18 | 271 153 | |
| 20 | Nu Metro | 19 | 268 009 | |
| 21 | PEP | 20 | 260 388 | |
| 22 | KFC | 21 | 250 869 | |
| 23 | Boston City Campus | | 247 701 | |
| 24 | Democratic Alliance | | 204 410 | |
| 25 | MTV Base | | 202 141 | |
| 26 | tvplus | | 195 266 | |
| 27 | Yellow Pages | | 191 975 | |
| 28 | Seventeen | | 178 222 | |
| 29 | Disney | | 165 503 | |
| 30 | Kaizer Chiefs | | 161 379 | |
| 31 | Sowetan Live | | 152 264 | |
| 32 | LEGiT | | 150 073 | |
| 33 | Direct Axis | | 149 964 | |
| 34 | Mr Price | | 145 431 | |
| 35 | Department of Basic Education | | 137 816 | |
| 36 | Cricket South Africa | | 131 802 | |
| 37 | Hip2b2 | | 124 351 | |
| 38 | Times LIVE | | 117 543 | |
| 39 | Childline | | 108 818 | |
| 40 | Woman Online | | 106 266 |
Top brands
Top Mobile brand: Cell C
Top banking brand: FNB
Top financial services brand: 1life
Top sporting brand: Nike Football
Top media brand: SuperSport
Top retail brand: Spar
Criteria
When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:
- Working app with updated information
- Real world brand that exists outside of the Mxit ecosystem
- No services based apps and games such as MxPx, Judgeme, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
- No individual celebrities such as Romy Titus, Riaad Moosa, etc.
- No chat rooms
Analysis: Social media story of the year?
ANC Western Cape gains over 370,000 followers on Mxit in one month.
adidas campaign delivers 15% growth and displaces 8ta (Telkom Mobile) in the top brands
Newcomers ANC Western Cape must surely be the social media success story of the year on Mxit, showing phenomenal growth from just over 2,000 subscribers on the 30th of June, to 375,752 subscribers by 31 July. The ANC entered the brand index at position number 10, displacing all but one brand, adidas.
adidas' 'Black is Back' campaign added 44,368 new subscribers to their app, and moved adidas further up the brand list, closing in on the other sporting brands on the list, Nike Football and Kick Off. SuperSport remains the top sporting brand on Mxit. With the growth of the adidas app, 8ta has moved down the list, from 14th to 17th position.
