Shoppers are able to use the apps to find what they are looking for, from stores, events, specials and other interactive services.
"Our partnership has proven pivotal to our accelerated rollout of apps. We tap into their quality store content and present it on an alternative platform," said Pieter Geldenhyse of Mallinfo. "The collaboration has also presented many new opportunities by allowing us to bundle the various advertising opportunities on the mobile devices with the established digital wayfinder medium already in most of South Africa's major shopping centres."
Advertisers now have the opportunity to advertise directly with a particular shopper base in a point of purchase environment such as shopping centres.
The 16 button mobile app is the beginning for the partnership, in 2013 the following new features will be bundled on both the mobile and touch screen wayfinders.