Mobile social network partners with TV station to create country ‘mood maps'
Users on the Grid can set their mood to “happy” or “sad”, or a range of about 20 other emotions. Using this data alongside users' geographical locations, the Grid and e.tv are able to create a “Mood Map” of the country, similar to that of the weather map.
The partnership, which sees a news broadcaster relying on a social networking platform for statistics, is thought to be the first of its kind worldwide.
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