Marketing & Media trends
- A bold year for beveragesAlex Glenday
- Acceleration of digital paymentsJonathan Smit
- Safety vs sustainability - the packaging industry's key conundrumNthabiseng Motsoeneng
- The evolving e-tail landscapeVilo Trska
Construction & Engineering trends
- 3 major trends in the commercial property space in AfricaPeter Hodgkinson
- A bright horizon for South Africa's energy landscapeBarry Bredenkamp
- Achieving developmental goals through constructionCyril Vuyani Gamede
CSI & Sustainability trends
- Time for NPOs to show their real impactKeri-Leigh Paschal
- 5 sustainability trends that will shape business in 2021Christelle Marais
- 4 trends set to continue or be re-interpreted in the NGO sectorInnocent Masayira
- Strengthening NPO skills and processesNazeema Mohamed, Feryal Domingo and Soraya Joonas
- Sustainability is key for social investment in 2021Keri-Leigh Paschal
- 4 trends in employee skills development and training you need to know for 2021Siphelele Kubheka and Desikan Naidoo
Energy & Mining trends
- 10 predictions around fintechDominique Collett
- The 4 themes for the new yearAndrew Duvenage,
- 3 wealth management trends to watch in 2021Maarten Ackerman
- 4 strategies to rethink investing in SMEsKuhle Mnisi
- Microinsurance ready to reach new heightsMarius Botha
- Finding alpha in the age of Covid-19Nema Ramkhelawan-Bhana
- Purpose or profit. It's not a choiceMike Middleton
- Shifting towards a digital - but still human - approachHenry van Deventer
HR & Management trends
- 4 areas in which your business can practice its swivelFrancois Kriel
- 5G is coming. Here's what it could mean for SASamantha Naidoo
- 3 big issues demanding legal attention this yearJonathan Veeran, Nozipho Mngomezulu and Burton Phillips
Logistics & Transport trends
Marketing & Media trends
- Tech democratisation will set the tone for 2021Andrew Smit and Johan Walters
- Auction industry survival depends on going virtualJoff van Reenen
- Covid-19 drives new trends in local property marketMarcél du Toit
#BizTrends2018: The in-store experience - an opportunity for brands
How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty and drive sales, with messages that spark thoughts and create perceived needs.
We can expect to see the growth in the use of these new technologies and methods for in-store branding in 2018:
Theatre in the window
Increasingly, brands are building a theatre experience in their store window displays, using a combination of different print materials with various textures, props and lighting, telling a story in layers to entice the customer inside. If a customer can imagine themselves in that situation and aspire to a look or an occasion, brands can entice the customer inside to shop for the same items to give themselves the same experience.
LED animated lightboxes
LED animated light boxes – customized LED digital animations behind fabric prints – create an eye-catching, vibrant visual branding experience through movement across the image, highlighting the product or message in a unique way in an already cluttered environment of brand messaging.
These customized units are very new to the market, and despite the time it takes to integrate new systems into creative strategies and into store design departments, we anticipate huge growth in the use of these lightboxes in 2018.
The shop in a shop experience
Increasingly, large retailers are creating individual brand identities and experiences with separate brands, all within one retail space. This enables the customer to really feel and understand the uniqueness of that particular brand and what that brand stands for, without the distraction and clutter of multiple brand messages in one space. In-store branding then isolates the different brands within the larger store space, giving customers a chance to 'absorb' those brands separately, but all within the one retail experience.
Convenient, lightweight flat-pack systems for point of sale display
With exponential technological advances in the materials used for display stands, innovative products have become available that are light-weight, that pop up and down in seconds and are flat-packed for transport – which makes them very user friendly. The holding units (shelves) for products have great capacity for weight, making them ideal to display multiple weight-bearing products.
This allows for easy storage when the stands are not in use, easy transport and assembly for pop-up stores or events, and attractive, sturdy displays that carry brand messages.
Growing or changing brand loyalty involves taking the customer on a journey from the first point of contact to the last interaction. This takes time and consistent targeted efforts from marketers. The most effective way to do this is through storytelling – this is why branding in stores is so important to the customer experience.
The window display is the 'once upon a time, and the greeting or aftersales service from the retailer is “the end'.