Outdoor up in lights

Street Pole Ads are enjoying a phenomenal take-up on the latest outdoor media offering in their stable, with sales on Illuminated Mini Billboards up by more than 600% since completion of development earlier this year.

A cost effective outdoor media alternative that offers the advertiser targeted exposure twenty four hours a day, Illuminated Mini Billboards were always going to be a popular choice.

Outdoor media company ADreach are nonetheless surprised by the speedy take-up of the offering. Since completion of development and successful implementation of the pilot phase in April this year, the number of Illuminated Mini Billboards on-street in Gauteng already more than doubles those of the Non-illuminated Billboards.

With outdoor media claiming 4.3% of total advertising spend in South Africa as at end January 2005, ADreach is driving development on alternatives that will increase their market share in the highly lucrative and rapidly growing outdoor media market in SA.

Chief executive officer for ADreach, Brent Herbert, says: "We have increased the usage by more than 30% compared to the same period in 2004. Projections for June 2005 indicate that we can expect the highest usage for any month historically since the inception of ADreach."