New channel lineup to attract broader audience

Channel 155, recently acquired by NBC Universal, used to be an over 35 ladies audience. Some of the new series are Cane (airing on 9 April 2008), NCIS, Midsomer Murders and a Superwoman Stunt.

The popularity of series has increased globally due to the weekly suspense factor filtered into each episode, becoming a draw card to create loyal audiences.

“Hallmark Channel's 2008 lineup will launch new series and seasons almost every month,” says Tracey Hawkridge-Visser, manager: general entertainment & specialist channels of Oracle Airtime Sales.