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Channel 155, recently acquired by NBC Universal, used to be an over 35 ladies audience. Some of the new series are Cane (airing on 9 April 2008), NCIS, Midsomer Murders and a Superwoman Stunt.
The popularity of series has increased globally due to the weekly suspense factor filtered into each episode, becoming a draw card to create loyal audiences.
“Hallmark Channel's 2008 lineup will launch new series and seasons almost every month,” says Tracey Hawkridge-Visser, manager: general entertainment & specialist channels of Oracle Airtime Sales.