Top stories
Marketing & MediaGoogle Earth AI integration bridges the gap between digital marketing and physical reality
23 Apr 2026
ICTAI, global uncertainty to top talks at Southern Africa’s leading cyber security event
ITP Communications 3 days
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Production Assistant Hartbeespoort
- Product Manager Hartbeespoort
New channel lineup to attract broader audience
The Hallmark Channel is expanding its lineup with award-winning series, in addition to its drama-filled movies, in order to include men in the channel's target audience.
Channel 155, recently acquired by NBC Universal, used to be an over 35 ladies audience. Some of the new series are Cane (airing on 9 April 2008), NCIS, Midsomer Murders and a Superwoman Stunt.
The popularity of series has increased globally due to the weekly suspense factor filtered into each episode, becoming a draw card to create loyal audiences.
“Hallmark Channel's 2008 lineup will launch new series and seasons almost every month,” says Tracey Hawkridge-Visser, manager: general entertainment & specialist channels of Oracle Airtime Sales.
