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Indigo Marketing chose mielie and sunflower fields, complete with Proudly South African products, as the setting for PSA's inaugural Homegrown Awards, held on Saturday, 19 February 2005.
Taking Homegrown to Atlas Studios, an urban renewal project, introduced a local feel. Further complimenting the environment was the Soweto School Choir, and the Three Afro Tenors.
Indigo Marketing is a graphic design and events architecture company and is Proudly South African.