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In this third and final part, let's look at what do to if your piece is rejected, as well as how to maximise the impact of your content.
Rejection
"Eep! My opinion piece has been rejected!" As we know, in the PR game, this happens. Even the most beautifully crafted, succinct, eloquent prose can be turned down for reasons out of your control.
If your target publication has rejected the piece, feel free to submit it to the next most appropriate publication on your list, or to re-use it in another way.
Alternatively, if the first journalist you pitched is just sitting on the piece, you are not over stepping the mark at all by contacting them and asking if they want to use it, as they have been offered the article on an exclusive basis.
Ways to extend
Either way, there are a number of ways of extending the life of your opinion piece beyond a single publication.
Executed well, an opinion piece can be one of the most effective PR tactics you have in your arsenal, generating coverage in a strategic title and then continuing to work for you in the shape of spin-off coverage on a variety of other channels.
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