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New GM at VW Communications

21 Feb 2011

Matt Gennrich, currently GM: franchise operations, has been appointed as GM: Volkswagen Communications, effective 1 May 2011, and will be based in Johannesburg in this new position. Gennrich has been with the Volkswagen Group SA for 30 years in both the PR and sales and marketing divisions.

Matt Gennrich

Gennrich, who is said to be well-known in the media industry in South Africa, spent three years of his career in the PR communications division at VW's headquarters in Wolfsburg, Germany.

He replaces Bill Stephens, GM for the past seven years, who will be retiring at the end of April, after more than 30 years in VW brand advertising, marketing, sales and PR.

Prior to joining VW in sales and marketing in 1993, Gennrich was a key player on the VW brand business at the company's advertising agency. He has spent almost his entire career helping build a relationship between the South African consumer and one of the most popular car brands in the country.