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![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-300x156.jpg?1)
Marketing & MediaEvent organisers need a mindset of resilience as global instability shapes the events landscape
23 Mar 2026




The 28% BEE equity percentage is as a result of MindShare's ownership structure. It is 50% owned by Ogilvy South Africa, itself 26% black owned and 50% owned by JWT (now 30% black empowered).
MindShare managing director, Luisa Belter, says the deal is a major step in the right direction for MindShare as it strengthens the media company's position in a changing business environment. "In addition, our equity status will allow us to gain entry into previously inaccessible sectors such as parastatals and government in general," she says.